CELEBRATION PLACE...corporate setting, with offices and a hotel accessed by entrances off the new ... to become one of the best streets in Perth — very different to the current car-dominated

Celebration Place - View west from Horseshoe Bridge through an enlivened Celebration Place at night.

CELEBRATION PLACEThe site will be a multi-functional venue with a range of areas that can accommodate people in more intimate settings through to large gatherings for major events and civic occasions.

Celebration Place will feature an iconic tower building, providing activity 24 hours a day and creating an exciting sense of

arrival for local, national and international visitors, particularly those arriving at the train or bus stations. The thousands of people that wander through the area each day will be treated to an exciting mix of public art, buskers and stalls in a landscape designed to achieve comfort, convenience and vitality.

CELEBRATION PLACE WILL BE THE CROWNING FEATURE OF THE LINK, EMERGING FROM THE HORSESHOE BRIDGE RESERVE TO BECOME ONE OF WESTERN AUSTRALIA’S TOP PUBLIC DESTINATIONS.

The area will house a portal to the ›William Street Bus Station and Perth Central Station.

Cars will not have access to the area ›but taxis and service vehicles will have limited access during non-peak times.

Outdoor dining, kiosks, temporary stalls ›and shops along the western, northern and southern edges will activate the space.

Hard and soft landscaping, water ›features, dramatic lighting, and permanent and seasonal public art will contribute to a world-class setting.

The design and setback of the tower will ›ensure the retention of the integrity of the historic Horseshoe Bridge.

Sketch prepared by Paul Jones.

OTHER KEY FEATURES

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Sketch prepared by Paul Jones.

Sketch prepared by Paul Jones.

The area will be a focal point for the local community, catering to the needs of The Link residents. Whether picking up a bag of groceries from the supermarket, a take-away meal from the food court or a lotto ticket from the newsagency, Queen’s Square will provide all the convenience of a local shopping centre in the middle of the city. These outlets will be able to ride on the momentum created by nearby residential developments, as well as people passing through to Northbridge or the train and bus stations.

Queen’s Square will foster a relaxed atmosphere and provide shelter for people walking through. Pedestrians will not only be protected from the elements, the design of the landscape and surrounding buildings will ensure the area is safe, day and night. Cars will be able to move slowly through this mainly pedestrian environment, but on special occasions the space can be closed to traffic to create an ideal ‘room’ to house small events.

Entries to upper floor offices, ›studios and workshops will be scattered amongst the shops.

Bars and restaurants will activate ›the area, with the possibility of a 24 hour supermarket.

Affordable secondary commercial ›rental space will be provided, which will promote a more casual atmosphere.

An alternative portal to the ›underground bus station could be provided.

OTHER KEY FEATURES

QUEEN’S SQUARE WILL PROVIDE AN INTIMATE EXPERIENCE TO BALANCE THE BUZZ AND EXCITEMENT CREATED BY THE NEIGHBOURING CELEBRATION PLACE.

QUEEN’S SQUARE

Queen’s Square - View north along Queen Street from Wellington

Street to Roe Street, through Queen’s Square.

Queen’s Square - View east through arcade to Celebration Place, with bus station portal.16 17

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Sketch prepared by Paul Jones.

The new street connection will emphasise the pedestrian-friendly character of the area, with bars, restaurants and late-closing shops dotted around. When closed to traffic, this area will link in with Queen’s Square and Celebration Place to create a network of multi-purpose venues for special events.

Boutiques, design studios and art galleries will combine to create the ideal setting for fashion shows or food and wine festivals. The space will provide flexibility to cater to these occasions, while maintaining a level of intimacy that suits everyday use for outdoor dining, browsing the shops, or an after-work drink with colleagues.

KING’S SQUARE

SITTING IN THE MIDDLE OF THE LINK, KING’S SQUARE WILL MELD THE ATMOSPHERE OF LAKE STREET AND CENTRAL KING STREET TO CREATE A CULTURAL HEART FOR THE CITY.

OTHER KEY FEATURES

Two landmark buildings will feature ›to the north and south of the Square, containing a mix of commercial and civic uses, such as a gallery or library.

Landscaping will include trees, water, ›gardens, lawn and public art.

East-west lanes and arcades link ›in with other key destinations in the area.

King’s Square - View south from near Roe Street.

King’s Square - View north along King Street to Lake Street, through King's Square.

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Sketch prepared by Paul Jones.

WELLINGTON GARDENSWELLINGTON GARDENS WILL BE A SERENE GETAWAY IN THE MIDST OF THE HUSTLE AND BUSTLE OF THE CITY CENTRE.

OTHER KEY FEATURES

A 10 metre wide pedestrian bridge will ›extend over the busway and railway to join the Gardens to Roe Street.

The tops of building podiums will ›be developed with ‘green roofs’ for private leisure use.

A new street connected to Old ›Milligan Street will provide internal access to commercial and residential developments.

To the north, the area will provide a special place for The Link residents, with apartment balconies overlooking public gardens. This is intended to be a place for children to play, for workers to have lunch, or for friends to sit down for an evening conversation.

Moving closer to the Arena in the south, the atmosphere changes to reflect a more corporate setting, with offices and a hotel accessed by entrances off the new street connection. Despite this business atmosphere, this area is still a private, calm area, similar to Central Park gardens on Hay Street.

Wellington Gardens - View north through the new public space.

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Old Milligan Street Bridge Plaza - View south from Roe Street of stairs leading to Bridge Plaza over railway.

Sketch prepared by Paul Jones.

BRIDGE PLAZA

OLD MILLIGAN STREET AND THE BRIDGE PLAZA WILL PROVIDE A COMFORTABLE, INVITING WAY TO MOVE BETWEEN NORTHBRIDGE, PERTH ARENA AND THE CITY.

Walking to and from Northbridge, people will go on a journey of discovery, moving through an inviting landscape with local, cultural and historical references in public art and paving treatments. The terraced grass will provide a great setting to sit and watch the world go by, or even as a vantage point to watch nearby street performances that will reflect the entertainment theme carried over from the nearby Arena.

The buildings framing the area will ›step up and over the railway, creating a jagged skyline.

The pedestrian bridge will provide an ›elevated view to Russell Square, the Arena Plaza and down to Wellington Street.

Elegant landscaping will feature trees, ›gardens and water.

The site will be lined with offices, bars, ›studios and cafés on the ground floor.

Apartment windows and balconies will ›also look out over Old Milligan Street and the Bridge Plaza.

OTHER KEY FEATURES

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OTHER KEY FEATURES

Sketch prepared by Paul Jones.

The Plaza will accommodate music events, functions run by Arena management, exhibitions and displays, as well as providing a good spot to simply hang out. With trees, water, benches, public art and shelter from the wind, the Plaza will be well-used by visitors, workers and residents.

ARENA PLAZAAT THE FOOT OF THE ARENA IN THE WEST, THE ARENA PLAZA IS ABOUT CREATING FUNCTION AND FLEXIBILITY — CATERING TO LARGE ARENA CROWDS WHILE REMAINING AN INTERESTING, FUN AND USEABLE SPACE OUTSIDE OF EVENT TIMES.

Milligan Street will be extended to ›provide bus movement between the terminal and Wellington Street, and allow access for cars and Arena service vehicles.

Buses will pass through a multi-purpose ›community/entertainment complex on the northern edge of the Plaza.

A mixed-use building will be developed ›opposite the Arena, with a focus on short-stay accommodation, with potential for office and residential uses.

The overarching entertainment theme will be palpable, even when the Arena is vacant, with promotion of upcoming events providing colour and excitement in the Plaza.

Perth Arena Plaza - View north from Wellington Street of the Arena Plaza, Milligan Street extension and Old Milligan Street Bridge Plaza.

Perth Arena – View from Wellington Street at dusk.

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Wellington Street - View west from near Queen Street.

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To the south, Wellington Street is set to become one of the best streets in Perth — very different to the current car-dominated experience. The highlight will be the 14 metre wide promenade along the northern side, creating a linear park with a double row of trees stretching from the Perth Arena to William Street.

It will provide the perfect setting for a walk from the CBD to West Perth, with stalls, exhibitions and public art intermingled with benches, grassed areas and gardens. On a summer’s night, you could find yourself walking through themed markets or soaking up the atmosphere over an alfresco meal. Wellington Street will also still support four lanes of traffic and a cycle way.

WELLINGTON STREETTHE STREETS ALONG THE PERIMETER OF THE LINK WILL ALSO BENEFIT FROM A FACE LIFT.

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Roe Street - View west from near William Street.

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Roe Street will be a cosmopolitan version of Hay Street in the west end and will be both an important counterpoint and support to the new Wellington Street. Being at the cusp of the link to Northbridge, the street will become an attraction for people seeking a casual, yet vibrant, street scene. A key focus for the renewal of Roe Street is the reduced

emphasis on simply trying to move cars quickly from one end of Northbridge to the other. Cyclists and pedestrians will be able to enjoy friendly, safe movement along wide footpaths and cycle paths lined by trees and benches. The footpath will provide plenty of room for north-facing alfresco dining, creating an atmosphere that truly merges the Northbridge flavour with the city centre.

ROE STREETALONG THE NORTHERN EDGE OF THE LINK, ROE STREET WILL EXPERIENCE A MAJOR TRANSFORMATION.

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'Commercial' includes: office; café/restaurant; short stay accommodation; entertainment; medical; leisure/recreation. Entertainment uses are not permitted in the 'residential/commercial' area and need to be planned and assessed in relation to surrounding uses.

Land Uses: Ground Floor

3 storeys

6 storeys

9 storeys

16 storeys

25 storeys

Building Heights

Land Uses: Ground FloorRetail/commercial

Commercial/showroom/residential

Entertainment & sportResidential/commercialParking/commercial

Land Uses: Upper Floor

Land Uses: Upper FloorCommercial

ResidentialEntertainment & sportResidential/commercial

An overarching goal for land use in The Link is to achieve a mixed-used development that fosters a sustainable environment, integrating living, working and leisure.

The Link will feature mid-rise urban form up to nine storeys, with a structured arrangement of taller buildings around key links. These taller buildings will be between 16 and 25 storeys and will assist in ‘organising’ the area to reflect its importance in the network of street links from the central city to Northbridge. The towers will create gateways into each area within The Link, clustered to create square spaces that will ensure natural light and privacy are preserved at ground level.

URBAN DESIGNTHE LINK WILL FACILITATE A DIVERSITY OF COMMERCIAL, RETAIL, ENTERTAINMENT, HOSPITALITY, RESIDENTIAL AND COMMUNITY-ORIENTED USES THAT COMPLEMENT THE EXISTING ACTIVITIES IN THE CITY CENTRE AND NORTHBRIDGE, WHILE BRINGING IN EXCITING NEW OPPORTUNITIES.

In addition to the Arena, the most striking feature in The Link will be the tower in Celebration Place. With an opportunity to consider height above 25 storeys, the building will provide a defining sense of scale and importance for the area, with its contrasting height ultimately complementing the lower scale surrounding buildings, such as the train station. The tower will also fit well with other nearby developments planned for Perth such as the New Performing Arts Venue, One40 William Street and the Raine Square development.

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MILESTONES

Stage 1 2007–201 1 Stage 2 2010–2013 Stage 3 2013–2017* Stage 4 2014–2017+*

Perth Arena construction Development of Perth Entertainment Centre land

Sinking of the Fremantle rail line to Lake Street

Creation of Celebration Place

Scheme Amendment and Design Guidelines

Wellington Street road design and construction from Old Milligan to King Streets

Construction of King-Lake Street connection

Construction of Queen Street extension

Development Approval for private land

Construction of Milligan Street Bridge Plaza

Creation of development sites in Celebration Place

Develop Lot 1192 (Perth Arena to Perth Entertainment Centre)

Completion of Wellington and Roe Street upgrades

Construction of landmark building in Celebration Place

Wellington Street road design and construction from Elder Street to Old Milligan Street

Sinking of Wellington Street Bus Station

*Indicative Timeline - subject to future Government decision.

KEY BENEFITS

Facts & Figures

Project area 13.5 hectares

Dwellings 1,650

Affordable housing est. 250 dwellings

Residential population up to 3,060

Office space est. 220,000m2

Retail, hospitality and commercial floor space est. 24,000m2

Employees up to 13,350

Public domain 4.25 hectares

Investment in construction projects est. $2 billion

THE LINK WILL INTRODUCE IMPROVED INFRASTRUCTURE, INSPIRATIONAL PUBLIC AREAS, NEW EVENTS AND ATTRACTIONS AND A CULTURAL HEARTBEAT THAT BOTH CHALLENGES AND REFLECTS THE SPIRIT OF OUR CITY AND ITS PEOPLE.

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ECONOMIC OUTCOMES

Employment: The project will see significant new employment opportunities resulting from ongoing construction of the railway in the short term, and further building construction to deliver The Link in the medium to long term. In addition, ongoing employment opportunities will emerge as each area is developed and new commercial operations open.

Investment: The Link will attract more workers, residents and visitors to the area to support a wide variety of commercial, retail and entertainment enterprises.

Improved linkages: The Link will create a network that supports easy, safe and enjoyable movement through the city. The improved connection provided by The Link will reduce travel time and see a significant enhancement of vehicle and pedestrian access from the city centre to Northbridge.

Market Sustainability:

The flow of people between The Link, ›CBD and Northbridge businesses will bring about positive outcomes.

The Link-based consumer markets ›will contribute nearly 80% of the sales to support retail and café activity in the area.

The CBD and Northbridge businesses will ›experience increased sales from The Link-based consumer markets.

The growth in CBD and Northbridge ›sales resulting from Perth metropolitan population forecasts indicates that the entire 23,400m2 of allocated ground level retail/commercial space in The Link is sustainable without any impact to CBD and Northbridge businesses.

New Connections

North-south

Two full street links (two-way King/ ›Lake Street and two-way Queen Street).

Two streets that extend between ›Wellington Street and the busway/railway reserves, with the links continuing to Roe Street via pedestrian plazas and bridges (Old Milligan Street and through the Entertainment Centre site in line with Shafto Lane).

One pedestrian-only link (through ›Celebration Place).

East-west

Improved pedestrian conditions along ›Roe Street and Wellington Street.

A mix of lanes, arcades and a small ›street between Old Milligan Street and William Street.

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SOCIAL OUTCOMES

Cultural enhancement: The new physical linkages will blend the business and commercial culture of the city centre with the entertainment and multi-cultural style of Northbridge to generate new opportunities for diverse experiences.

Safety: The redevelopment will improve safety in the area by creating well designed streets and public areas and introducing an increase in population to provide passive surveillance.

Housing: The Link will provide housing with a diversity of dwelling types and sizes, and 10 to 15% affordable dwellings, to increase the opportunity for a variety of household types to live in the city centre.

Street-level experience: The project will be pivotal in restoring connectivity through the inner city, linking existing and future facilities, and inviting people to experience the city at the street level.

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Landscape: The Link will result in a unique landscape and interesting public areas, incorporating street furniture, public art and sculptures that celebrate Western Australia.

Density: Increased housing density close to the city will provide the opportunity for people to live close to employment, retail shops, services, social facilities and leisure activities which will reduce car trips and associated pollution.

Amenity: The Link will improve the visual elements of the area considerably with innovative architecturally designed buildings, use of public art and attractive landscaping.

ENVIRONMENTAL OUTCOMES

Noise: The Link will reduce noise from the railway, however increased population density will slightly increase inner city noise. Residential developments have been placed away from areas that will have high levels of noise (particularly at night), and appropriate measures to reduce potential impacts of noise will be addressed in the Design Guidelines and incorporated at the time of construction.

Public transport: The development will provide improved public transport infrastructure and introduce new residents, workers, visitors and special event crowds, which will result in a significant increase in train and bus usage. The Link will support efficient resource use by capitalising on direct access to major transit hubs.

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ABOUT THE EAST PERTH REDEVELOPMENT AUTHORITY

ABOUT THE TEAMMeeting the challenges of these changes is the East Perth Redevelopment Authority.

As an urban innovator, the East Perth Redevelopment Authority promotes quality infrastructure and great architecture, inspired by our State’s natural beauty and heritage. As an important city centre regeneration project, The Link sits within the framework of the East Perth Redevelopment Authority’s vision to contribute to creating a ‘Vital Perth’.

A team of experts has been engaged to carry out the planning and design for The Link.

Project Direction: Ian Johnston Consulting

Project Management: NS Projects

Town Planning, Urban Design, Architecture and Landscape Architecture: Taylor Burrell Barnett, Jones Coulter Young, Plan E

Civil and Transport Engineering: Maunsell

Property Consultants: Colliers International

Cost Consultants: Ralph Beattie Bosworth

Other valuable contributors include 303 Advertising, Barry Strickland, Fisher Research, GHD, Griffiths Architects, KPMG, Purple Communications, Synovate, Taktics 4, Urbanizma.

INNER CITY PERTH IS ENJOYING A RESURGENCE AS PEOPLE FROM ALL WALKS OF LIFE REASSESS THEIR LIFESTYLES AND RECOGNISE THE ADVANTAGES OF LIVING CLOSE TO WHERE THE ACTION IS.

The key strategies underpinning ‘Vital Perth’ are:

Repopulating Perth: Significantly increase the inner urban population of residents, workers and students.

Activation: Promote strategies to activate Perth’s river, foreshore and key public spaces.

Creative City: Focus on fostering a creative economy and associated industries.

Great Architecture and Public Domain: Set international standards for the quality of buildings and public areas.

Infrastructure: Improve buildings, services and road networks to keep up with the needs of a growing city.

Governance: Provide leadership, vision and a coordinated approach to regenerating Perth.40 41

FIND

OU

T MO

RE

More inform

ation about The Link can be found at w

ww

.thelinkperth.com.au

The complete M

asterplan is available to dow

nload from the w

ebsite.