ccdvsstarbucks-130627051711-phpapp02

8/11/2019 ccdvsstarbucks-130627051711-phpapp02

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By:

Clarissa Dsouza

Manisha Kunwar

Sagar Sawant

Prathamesh GaikwadSMBA NO.7


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Overview

Amalgamated Bean Coffee Trading Company Ltd.

(ABCTCL) launched in 1994.

Produced across 10,000 acres of coffee plantations.

ABCTCL is one of Indias leading coffee exporters .


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Amalgamated Bean Coffee

Trading Company Ltd.Divisions

Caf Coffee Day

Coffee Day Xpress(341 coffee day kiosk)

Coffee Day takeaway(10000 vending machines)

Coffee Day Fresh & ground

(354 coffee bean & powder retail outlets)

Coffee Day Exports

Coffee day perfect(fmcg packaged coffee)

Coffee day beverages


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The first Caf Coffee Day outlet was set up on July 11,

1996, at Brigade Road, Bangalore, Karnataka.

1438 outlets spread across 28 states of India.

Cafe Coffee Day has a turnover of over Rs 750 crores.

International Outlets in Karachi, Dubai, Vienna and Prague.


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PRODUCTS

FOODDESSERT SHOTS

BIG EATS

SUNDAE

CAKEAWAY BEVERAGES

HOT COFFEE

COLD COFFEE

FRUITEAZERSQUENCHERS

INTERNATIONAL COFFEE


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pricing

Caf Coffee Day Caf Coffee DayThe lounge


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Awards

Most popular hangout joint amongst

youth"

3rd Global Youth Marketing Forum in2011.

"India's most popular coffee joint .The Indian Hospitality Excellence

Awards in 2011


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STARBUCKS CORPORATION

Starbucks is the largest coffeehouse company inthe world, with 20,366 stores in 61 countries and149,000 employees.

First Starbucks opened in Seattle Washingtonon March 30, 1971

Jerry Baldwin, Gordon Bowker, Zev Siegh

Revenue generated globally US$ 13.29 billion.


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STARBUCKS DIVISIONS

Starbucks Coffee CompanyEthos WaterEvolution Fresh

Hear MusicLa Boulange BakerySeattle's Best CoffeeTazo Tea Company

TeavanaTorrefazione Italia


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STARBUCKS COFFEE A TATA ALLIANCE

Tata

Tata Starbucks Ltd.is a 50:50 joint venturecompany

On 19 October 2012, Starbucks opened its firststore in India in Elphinstone Building, Horniman

Circle, Mumbai.

7 Outlets till date, 4 in Maharashtra and 3 inDelhi.


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PRODUCTS

DRINKS:

Espresso Beverages (Hot or Cold)

Frappuccino Blended Beverages Non Coffee Beverages

FOODS:

Vegetarian Non Vegetarian


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PRICING


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AWARDS

One ofThe100 Best Companies to Work ForFortune19982000, 20022012

One of the Most Admired Companies in AmericaFortune20032012

One of the Worlds 50 Most InnovativeCompanies

Fast Company2012 One of the Worlds Most Ethical Companies

Ethisphere20072012

One of the 100 Best Corporate Citizens Corporate Responsibility/Business Ethics

20002012


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COMPARISON

PRODUCT


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COMPARISON

PRICING


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COMPARISON

PEOPLE


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COMPARISON

GROWTH

2000 Outlets till 2014

At present 1.2 millioncups/day sales. Till

2014, estimated sales

increase to 2 million

cups/day.

50 Outlets till 2013

tapping multiplechannels such as hotels,

restaurants, Malls,

colleges and

universities, etc,primarily targeting the

young Indians.

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