Top Banner
Artful Persuasion by Terrence Short, Senior Copywriter [email protected]
29
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Cavalcade of Headlines

Artful Persuasion byTerrence Short, Senior Copywriter

[email protected]

Page 2: Cavalcade of Headlines

T-MobileConsumer email

Page 3: Cavalcade of Headlines

T-MobileB2B direct mail

Page 4: Cavalcade of Headlines

T-MobileLanding page

Page 5: Cavalcade of Headlines

T-MobileB2B email

Page 6: Cavalcade of Headlines

T-MobileB2B email

Page 7: Cavalcade of Headlines

T-MobileB2B email

Page 8: Cavalcade of Headlines

T-MobileBanner ads

1 2 3

1 2 3

Page 9: Cavalcade of Headlines

Kenworth Truck CompanyPoster

Page 10: Cavalcade of Headlines

Hewlett-PackardHP LaserJet printerCampaign targeted to home-office users

Page 11: Cavalcade of Headlines

Hewlett-Packard Pan-European campaign to promote print quality and value of HP ink cartridges

Page 12: Cavalcade of Headlines

Hawaiian AirlinesBanner campaign

Page 13: Cavalcade of Headlines

NYNEX, UKPrint campaign positioning new cable TV service against satellite in Britain

Page 14: Cavalcade of Headlines

MotorolaPrint ad for UK Information Systems Group

Page 15: Cavalcade of Headlines

Foolproof Performing ArtsPrint ad for The Capital Steps

Page 16: Cavalcade of Headlines

SharebuilderOnline brokerageBanner ads

Page 17: Cavalcade of Headlines

Cardiac ScienceBrochure for Powerheart G5 AED

Page 18: Cavalcade of Headlines

Stella’s TrattoriaAd in The Daily, University of Washington student newspaper

Page 19: Cavalcade of Headlines

4

N2uitiveInsurance claims solutionsPrint ad

Page 20: Cavalcade of Headlines

ArcMail TechnologyEmail archiving solutionsPrint ad

Page 21: Cavalcade of Headlines

Content TechnologiesEmail security softwarePrint campaign on enterprise email threats

Page 22: Cavalcade of Headlines

Content TechnologiesEmail security softwareDirect mail

Page 23: Cavalcade of Headlines

Construx Software development trainingBanner ad and direct mail

Page 24: Cavalcade of Headlines

Construx Software development trainingPrint ad

Page 25: Cavalcade of Headlines

1

4

Banner campaign to launch Microsoft Internet Explorer 8

2

3

Page 26: Cavalcade of Headlines

Foolproof Performing ArtsDirect mail invitation to major donors for charity luncheon with Bill Clinton

Page 27: Cavalcade of Headlines

Evergreen HospitalPhysician Referral ServiceDirect mail to new area residents

Page 28: Cavalcade of Headlines

Grist Magazine Environmental news & humor online magazineTagline since launched in 2000

Page 29: Cavalcade of Headlines

For headlines pithy and profound, and the rest of the copy, contact:

Terrence Short(206)[email protected]

See more at www.cornerofficecom.com