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Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients PPAI Webinar 2012
14

Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

Jul 12, 2015

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Page 1: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

Cause Marketing: How to Integrate Cause

Marketing for your Business and Your Clients

PPAI Webinar 2012

Page 3: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients
Page 4: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

What can the cause marketing

do for your organization?

Page 5: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

Key Learning Objectives

Define cause marketing including the size of the

market and why it is a valid marketing tool

Steps to integrating cause marketing into your

marketing and sales efforts

Ways to integrate cause marketing into existing

clients and seek out inside sales opportunities

How to identify prospects that are using cause

marketing

Continuing education and resources

Page 6: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

What is cause

marketing?

Definition: a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit

$1.68 billion in 2011

$1.73 billion in 2012 (estimated)

47% of consumers have bought a brand at least monthly that supports a cause

93% of consumers want to know what companies are doing to make the world a better place

Page 7: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

Examples of Cause

Marketing Programs

Page 8: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

“…live as if our only task was

precisely to have relationships

with other people."

Albert Camus

Page 9: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

Keys to a Corporate

Partnership Program

Corporate Task Force

Key messaging

Engagement menu

Tools

Engagement process

Corporate guidelines

Page 10: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

"The most important ingredient we put

into any relationship is not what we say or

what we do, but what we are." Stephen R. Covey

Page 11: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

My wish for each of you…

Lifelong relationships started within your

corporate partnership program

Impactful campaigns

Increased brand awareness

Internal support and efficiency

A renewed sense of purpose for your

corporate partnership program

Page 12: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

72 Hour Challenge

What will you do in the next 72 hours with

the information you have learned today?

Keep/Lose/Change

Page 13: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

Contact Me!

Rachel Armbruster

[email protected]

512-944-3417

www.linkedin.com/in/rachelkarmbruster

@rarmbruster

Page 14: Cause Marketing: How to Integrate Cause Marketing for your Business and Your Clients

THANK YOU!