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Social-Entrepreneurship ... an online journey Presented at: Cork Institute of Technology “Innovation Week”, 2012 John Healy
20

Cause Marketing - A Journey

Jan 25, 2015

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Business

John G. Healy

Presentation to inspire university students towards social entrepreneurship.
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Page 1: Cause Marketing - A Journey

Social-Entrepreneurship

... an online journey

Presented at:

Cork Institute of Technology

“Innovation Week”, 2012

www: KindCitizen.org

John Healy

Page 2: Cause Marketing - A Journey

Yesterday's Entrepreneurs

Page 3: Cause Marketing - A Journey

Today's Entrepreneurs

Page 4: Cause Marketing - A Journey

Ideas … come from analysis

Bill Hicks & THE CNN PROBLEM

Page 5: Cause Marketing - A Journey

Problem at CNN ….. Bad News

Bill Hicks & THE CNN PROBLEM

Page 6: Cause Marketing - A Journey

Bad News is … Bad for Advertising

Page 7: Cause Marketing - A Journey

An idea inspired by … Cork education!

Page 8: Cause Marketing - A Journey

Idea: Connect CNN Readers to NGOs!

Page 9: Cause Marketing - A Journey

Bad news … happens every day

Page 10: Cause Marketing - A Journey

How can we encourage Kindness?

Page 11: Cause Marketing - A Journey

Idea: Reward Kind People

KindCitizen Video

Page 12: Cause Marketing - A Journey

KindCitizen = Non-profit events

Page 13: Cause Marketing - A Journey

KindCitizen: Rewards people for sharing

Page 14: Cause Marketing - A Journey

Other Social Entrepreneurs

Page 15: Cause Marketing - A Journey

Other Social Entrepreneurs

Page 16: Cause Marketing - A Journey

Your Turn ... Start Something!

Page 17: Cause Marketing - A Journey

What should I start?

1.Interests you

2.Makes you laugh

3.Bothers you

Whatever ...

Page 18: Cause Marketing - A Journey

Slide 18

Skills for online entrepreneurship

Take the Leap... With 3 Skills

1. Hacker … of Code

2. Hunter … of People

3. Honer … of Art!

Page 19: Cause Marketing - A Journey

Slide 19

Must-Read Books

Eric Ries Adam Morgan

Page 20: Cause Marketing - A Journey

START

SOM

ETHIN

G!

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