Cause Marketing and Social Tools
Jun 20, 2015
Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media Social Communications
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Transcript
Joe Waters
Megan Strand
Noland Hoshino
#CMtools
#CMtools
The Strategy
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What is cause marketing
#CMtools
Money and awareness
Types of Cause Marketing
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#CMtools
Purchase-Triggered Donations
Active POS
#CMtools
PASSIVE POS
#CMtools
Cause Marketing
pin-ups +
#CMtools
The Situation
#CMtools
Bananas for monkeys
#CMtools
#CMtools
#CMtools
$100 will sustainably plant and protect an organic
banana tree and feed a family of monkeys for 5 years
Go Bananas To Feed a Monkey
Pin - up
#CMtools
The ASK
What are your
Famous last words?
#CMtools
#CMtools
Create Your Pinup
#CMtools
Cause Marketing
Why?
#CMtools
Types of Campaigns
#CMtools
Types of Campaigns
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#CMtools
Types of Campaigns
Playing in the Facebook Sandbox
It’s Not Yours.
There Are Rules. Change is Imminent.
Share or Go Home.
Word Travels
Fast
#CMtools
#CMtools
Back to Bananas
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#CMtools
Show Us Your Banana Bunch
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#CMtools
#CMtools
#CMtools
Cause Marketing
#CMtools
2010: Action-triggered CM
#CMtools
#SupportJapan
#CMtools
#FAIL
#CMtools
#Kiss&makeup
#CMtools
2011: #Hashtags CM
(Brand or Cause)
#CMtools
Media + #Hashtag
#CMtools
Influence + #hashtag
#CMtools
Cause Marketing + #Hashtag
1. Take a picture of your pinup or send a message on Twitter with the hashtag #ChunkyMonkey or #GoBananas
2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE!
3. Do it now! Our Scoopers are standing by
#CMtools
+
#CMtools
Results
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#CMtools
Twitter CM Success
#CMtools
#CMtools
The future of Cause Marketing
#CMtools
#CMtools
Cause marketing
QR codes
#CMtools
Monkey see Monkey DOnate
#CMtools
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#CMtools
Cause marketing
foursquare
#CMtools
#CMtools
Check-In Donations
#CMtools
#CMtools
tevolution
#CMtools
Pepsi & 7-eleven
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Ronald McDonald House
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Susan G. Komen
#CMtools
Pic logo
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Helpattack!
#CMtools
tisBest
#CMtools
6 7 Steps to success
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#CMtools @JoeWaters @meganstrand @nolandhoshino
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