Cases in Marketing Management

Cases In Marketing Management

True/FalseQuestion This question is from the case study "Air Cool India Ltd." : The launch got delayed because the dealers were not ready.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?Correct Answer Saves electricity & MoneyYour Answer Saves electricity & Money

Multiple Choice Single AnswerQuestion This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-Correct Answer PR ActivtyYour Answer Promotional Activity

Multiple Choice Multiple AnswerQuestion This question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets?Correct Answer Lack of Historical data , Inexperienced manpowerYour Answer Lack of Historical data , Inexperienced manpower

True/FalseQuestion This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ?Correct Answer They were uneconomical , Seasonal , Poor Product life cyclesYour Answer They were uneconomical , Seasonal , Poor Product life cycles

True/FalseQuestion This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.Correct Answer TrueYour Answer True

Select The BlankQuestion This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.Correct Answer Public RelationsYour Answer Public Relations

Match The FollowingQuestionCorrect AnswerYour AnswerMarriott InternationalInternational hospitality giantInternational hospitality giantSukhi and BhoopyBrand name "S&B"Brand name "S&B"Crunchy and Crispy Ltd.Processed food businessProcessed food businessPratima Ltd.WPDC-3 Waterproof Disposal CameraWPDC-3 Waterproof Disposal Camera

Select The Blank

Question This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________.Correct Answer Brand extensionsYour Answer Brand extensions

Select The BlankQuestion This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.Correct Answer Wet sweeperYour Answer Wet sweeper

Multiple Choice Single AnswerQuestion This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?Correct Answer HousewivesYour Answer Housewives

Multiple Choice Multiple AnswerQuestion This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?Correct Answer Frustration , DemoralisationYour Answer Frustration , Demoralisation

Multiple Choice Multiple AnswerQuestion This question is from the case study "Marriott International" : Who were the established competitors of Marriott?Correct Answer Holiday Inn , Ramada , Quality InnYour Answer Holiday Inn , Ramada , Quality Inn

Multiple Choice Single AnswerQuestion

This question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :-Correct Answer They made more than 100 children illYour Answer They made more than 100 children ill

Select The BlankQuestion This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.Correct Answer Manufacture and sellingYour Answer Manufacture and selling

Multiple Choice Multiple AnswerQuestion This question is from the case "Ethel Graff" : Why do Europeans come to India to work?Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environmentYour Answer Challenge of working in Unfamiliar environment , Indian Experience matter in International market

Multiple Choice Single AnswerQuestion This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?Correct Answer Discount offerYour Answer Discount offer

Multiple Choice Single AnswerQuestion This question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson?Correct Answer Retailers could not sell the stocksYour Answer Retailers could not sell the stocks

Multiple Choice Single AnswerQuestion

This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-Correct Answer Own Chain of ShopsYour Answer Own Chain of Shops

Multiple Choice Single AnswerQuestion This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?Correct Answer MaturityYour Answer Maturity

Multiple Choice Single AnswerQuestion This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-Correct Answer Family membersYour Answer Family members

Multiple Choice Single AnswerQuestion This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers?Correct Answer They can source the components cheapYour Answer They can source the components cheap

Select The BlankQuestion This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.Correct Answer Distribution NetworkYour Answer Distribution Network

True/FalseQuestion This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering

products was shrinking.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-Correct Answer 0.33Your Answer 0.33

Multiple Choice Single AnswerQuestion This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter?Correct Answer GymnasiumYour Answer Gymnasium

Select The BlankQuestion This question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges.Correct Answer Organic FoodYour Answer Organic Food

Multiple Choice Multiple AnswerQuestion This question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :-Correct Answer In India they cost only 25 % , Attrition is only 15 %Your Answer In India they cost only 25 % , Attrition is only 15 % , They know the language

Select The BlankQuestion This question is from the case study "Thompson & Thompson" : The name was decided

as Thompson & Thompson to encash the ________.Correct Answer Brand EquityYour Answer Brand Equity

True/FalseQuestion This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.Correct Answer TrueYour Answer True

True/FalseQuestion This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion This question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people?Correct Answer It was in rural area , Rural area did not have urban facilitiesYour Answer It was in rural area

Multiple Choice Single AnswerQuestion This question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports?Correct Answer Seepz zoneYour Answer Seepz zone

Multiple Choice Single AnswerQuestion This question is from the case study "Auto fast" : In which area was the company looking to gain dominance?

Correct Answer Factory CNC machinesYour Answer Factory automation equipment

True/FalseQuestion This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.Correct Answer TrueYour Answer True

Match The FollowingQuestionCorrect AnswerYour AnswerChap-Pals is a brand name inLeather footware industryLeather footware industryMarketing OrientationQuality control technique-JIT manufacturing systemQuality control technique-JIT manufacturing systemSaloni - ChocolatesDistributor of special cadiesDistributor of special cadiesFit-Fit exerciser equipmentSold in urban localities to higher middle classSold in urban localities to higher middle classCurrently Samadhan Sakhali Udyog isOperating through 4800 own retail storesOperating through 4800 own retail stores

Select The BlankQuestion This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.Correct Answer PopulationYour Answer Population

Multiple Choice Single AnswerQuestion This question is from the case study "Banarasidas" :What concept did Banarasidas

applied in satisfying customers?Correct Answer CustomisationYour Answer Customisation

Multiple Choice Single AnswerQuestion This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :-Correct Answer Creative placement of its logoYour Answer Attractive packaging

Multiple Choice Single AnswerQuestion This question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr. Khanna introduced immediately after joining?Correct Answer Checks with the ordersYour Answer Advance payment for the orders

Select The BlankQuestion This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.Correct Answer DistributorsYour Answer Distributors

Multiple Choice Multiple AnswerQuestion This question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson?Correct Answer TV , News papersYour Answer TV , News papers

Multiple Choice Multiple AnswerQuestion This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?

Correct Answer Sales & Distribution , MarketingYour Answer Sales & Distribution , Marketing

True/FalseQuestion This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.Correct Answer TrueYour Answer True

Select The BlankQuestion This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________Correct Answer Economically vulnerable.Your Answer Economically vulnerable.

Multiple Choice Multiple AnswerQuestion This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-Correct Answer To see product Performance , Was done for 2 monthsYour Answer To see product Performance , Was done for 2 months

Select The BlankQuestion This question is from the case study "U.P. Mini Computers" : UP Mini Computers & Zenith Mini Computers entered in to a ________.Correct Answer Technical CollaborationYour Answer Technical Collaboration

Select The BlankQuestion This question is from the case study "Raja Consultants Ltd." : Mr Virani got Raja Consultant think about ________.Correct Answer

Setting Consumer panelYour Answer Setting Consumer panel

Multiple Choice Multiple AnswerQuestion This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?Correct Answer Superior quality , Lower priceYour Answer Superior quality , Lower price

Multiple Choice Multiple AnswerQuestion This question is from the case study "Delana Hosiery Works" : What was the overall effect of owner's attitude on business?Correct Answer Productivity declined , Profits declinedYour Answer Productivity declined , Profits declined

True/FalseQuestion This question is from the case study "Food Processing Industry" :Management felt that the hygiene is not important in food processing industry.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion This question is from the case study "Ashoka Sports Ltd." : Why did Ashoka not permit the slash of price?Correct Answer Tamper the quality imageYour Answer Tamper the quality image

Match The FollowingQuestionCorrect AnswerYour AnswerChap-Pals is a brand name inLeather footware industry

Leather footware industryMarketing OrientationQuality control technique-JIT manufacturing systemQuality control technique-JIT manufacturing systemSaloni - ChocolatesDistributor of special cadiesDistributor of special cadiesFit-Fit exerciser equipmentSold in urban localities to higher middle classSold in urban localities to higher middle classCurrently Samadhan Sakhali Udyog isOperating through 4800 own retail storesOperating through 4800 own retail stores

Select The BlankQuestion This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.Correct Answer NutritiousYour Answer Nutritious

Multiple Choice Multiple AnswerQuestion This question is from the case study "Green Belt" :Why do farmers buy chemical fertilizers?Correct Answer Subsidy , Increase in crop yield , Bio fertilizers are slowYour Answer Subsidy , Increase in crop yield , Bio fertilizers are slow

True/FalseQuestion This question is from the case study "Fargo foods" :Fargo spent large moneys on capital equipments to increase productivity.Correct Answer TrueYour Answer True

True/FalseQuestion This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.Correct Answer

FalseYour Answer False

Select The BlankQuestion This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.Correct Answer Trade markYour Answer Trade mark

Multiple Choice Multiple AnswerQuestion This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?Correct Answer Improves operations , Cuts Costs , Saves TimeYour Answer Improves operations , Cuts Costs , Saves Time

Multiple Choice Multiple AnswerQuestion This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have?Correct Answer Product Identification , Types of machinery , Raw materialYour Answer Product Identification , Types of machinery , Raw material

Select The BlankQuestion This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.Correct Answer Product MixYour Answer Product Mix

True/FalseQuestion This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.Correct Answer True

Your Answer True

Match The FollowingQuestionCorrect AnswerYour AnswerThis question is from the case study "Marico Industry" : Marico Industry's marketing strategyAcquire more FMCG brandsAcquire more FMCG brandsMarico is big player inHair care marketHair care marketMarico took over"Anti-Lice" Shampoo - Medikar"Anti-Lice" Shampoo - Medikar

Multiple Choice Single AnswerQuestion This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?Correct Answer Extraordinary Sports performanceYour Answer Extraordinary Sports performance

Select The BlankQuestion This question is from the case study "Saif Runs" :The market can expand if the price is ________.Correct Answer CompetitiveYour Answer Competitive

Multiple Choice Multiple AnswerQuestion This question is from the case study "Rajesh Joshi" : How did Rajesh's style helped him?Correct Answer Utilised everyone's abilities , Utilised everyone's statusYour Answer Utilised everyone's abilities , Utilised everyone's status

True/FalseQuestion

This question is from the case study "The Kellogg Company" :Main product line of Kellogg was a variety of convenience foods.Correct Answer TrueYour Answer False

Select The BlankQuestion This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.Correct Answer Manufacture and sellingYour Answer Manufacture and selling

Multiple Choice Multiple AnswerQuestion This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?Correct Answer Sales & Distribution , MarketingYour Answer Sales & Distribution , Marketing

Multiple Choice Single AnswerQuestion This question is from the case "Harish Patel" : Which products will the Indian Company Export in order to get foreign exchange?Correct Answer Musical InstrumentsYour Answer Electronic parts

Multiple Choice Multiple AnswerQuestion This question is from the case study "Auto fast" :What was the factory automation division responsible for?Correct Answer Product management , Marketing , Product developmentYour Answer Marketing , Product development , Sales

Multiple Choice Single AnswerQuestion This question is from the case study "Kleam" :Why did other companies failed to market

toothpastes?Correct Answer No uniform quality of KleamYour Answer No uniform quality of Kleam

Multiple Choice Multiple AnswerQuestion This question is from the case "General Motors Asia-Pacific" : GM is called very small player in India because :-Correct Answer The plant capacity is only 25000 cars , It sold just over 8000 cars last yearYour Answer The plant capacity is only 25000 cars , It sold just over 8000 cars last year , It sells cars only in one part of the country

Multiple Choice Multiple AnswerQuestion This question is from the case study "Smart Wash Ltd." : What were the features of washing machine?Correct Answer Portability , Energy efficiencyYour Answer Portability , Energy efficiency

Select The BlankQuestion This question is from the case study "Tristar" :The goods were supplied to 16 depots based on the ________ of the branches.Correct Answer Demand EstimationYour Answer Demand Estimation

Multiple Choice Multiple AnswerQuestion This question is from the case study "Innovation & Improvisation" : 3 M Struggled in 1990 because :-Correct Answer Profits Fell , Sales StalledYour Answer Profits Fell , Sales Stalled

Select The BlankQuestion This question is from the case study "The Cold Ice-Cream Company" : The marketing

team felt that the use of coupon will result in greater ________.Correct Answer Brand AwarenessYour Answer Brand Awareness

Multiple Choice Single AnswerQuestion This question is from the case study "Hindustan Lever - Rural Marketing Initiative" : What was the purpose of This promotional drive?Correct Answer Increase Rural penetrationYour Answer Increase Rural penetration

Multiple Choice Single AnswerQuestion This question is from the case study "Old Spice" :Which brand is advertised by Shulton?Correct Answer The mother brandYour Answer The body talc

True/FalseQuestion This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion This question is from the case study "Health Club" : The membership of club is adversly affected because:-Correct Answer Death in swimming poolYour Answer Death in swimming pool

Multiple Choice Single AnswerQuestion This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers?Correct Answer

CustomisationYour Answer Customisation

Multiple Choice Single AnswerQuestion This question is from the case study "Business Equipments Ltd." : The prices of Business equipments are :-Correct Answer CompetitiveYour Answer Les than competition

Multiple Choice Single AnswerQuestion This question is from the case study "Moonlight Ltd." : What was the share of direct sales in Product C to total sales?Correct Answer 0.4Your Answer 0.4

Select The BlankQuestion This question is from the case " Seven Species" : ________ groups were not happy with the judgement.Correct Answer EnvironmentalYour Answer Environmental

Select The BlankQuestion This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.Correct Answer CCA will market ABC brands with their ownYour Answer CCA will market ABC brands with their own

Multiple Choice Single AnswerQuestion This question is from the case study "Watts & Volts Ltd." : Why did chairaman appoint a marketing manager?Correct Answer Too many responsibilities in Regional manager

Your Answer Too many responsibilities in Regional manager

True/FalseQuestion This question is from the case study "Ajanta Biscuits" : Ajanta Biscuit is planning to enter Cream biscuit segment.Correct Answer FalseYour Answer False

True/FalseQuestion This question is from the case study "Mr. Harish Panjwani" :Rajesh feels that he should be more "business-like" in his approach.Correct Answer FalseYour Answer True

True/FalseQuestion This question is from the case study "Alcophin" : Pharma companies can not advertise their products.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion This question is from the case study "Rio De Janeiro" :What was Coke's market share in Brazin?Correct Answer 0.5Your Answer 0.085

Multiple Choice Multiple AnswerQuestion This question is from the case study "Astroid Computer Corporation" : What is the product range of this company?Correct Answer Personal Computer , Monitors , PrintersYour Answer

Personal Computer , Monitors

True/FalseQuestion This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.Correct Answer TrueYour Answer True Top of Form

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single AnswerQuestion This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-Correct Answer The demand may get disturbedYour Answer They had good reputation in market

Match The FollowingQuestionCorrect AnswerYour AnswerIn initial years the concentration is inNorthern reagionWestern reagionThis question is from the case study "Switchex Company" : Switchex company manufacturesEntire range of awitchgear productsEntire range of awitchgear productsPricing strategyLower than the competitors by 8-10%Lower than the competitors by 8-10%Its Pune office headed byMr. PatilMr. Patil

Multiple Choice Multiple AnswerQuestion This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?Correct Answer

Distribute the medicines , Get medicines prescribed by the doctorsYour Answer Distribute the medicines , Get medicines prescribed by the doctors , Get maximum discount from the company

Multiple Choice Multiple AnswerQuestion This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?Correct Answer India , PakistanYour Answer Korea

Multiple Choice Single AnswerQuestion This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?Correct Answer Supply shorter than demandYour Answer No demand

Select The BlankQuestion This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.Correct Answer NutritiousYour Answer Nutritious

Multiple Choice Multiple AnswerQuestion This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-Correct Answer less sale of bats with his photo , High inventoriesYour Answer less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor price for those bats

True/FalseQuestion This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.

Correct Answer TrueYour Answer True

True/FalseQuestion This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-Correct Answer To see product Performance , Was done for 2 monthsYour Answer To see product Performance , Was done for 3 months , To see consumer response

Multiple Choice Single AnswerQuestion This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-Correct Answer ModernisationYour Answer Modernisation

Multiple Choice Single AnswerQuestion This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?Correct Answer Extraordinary Sports performanceYour Answer Over achievement of target

True/FalseQuestion This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.Correct Answer

TrueYour Answer True

Select The BlankQuestion This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.Correct Answer MarketingYour Answer Marketing

Select The BlankQuestion This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.Correct Answer CCA will market ABC brands with their ownYour Answer ABC will manufacture CCA brands

Multiple Choice Multiple AnswerQuestion This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?Correct Answer Chemical , PharmaceuticalYour Answer Fertilisers , Metal Coating , Chemical

Multiple Choice Multiple AnswerQuestion This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?Correct Answer Glucose , SaltedYour Answer Glucose , Salted , Cream

True/FalseQuestion This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.Correct Answer False

Your Answer True

True/FalseQuestion This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.Correct Answer TrueYour Answer True

Match The FollowingQuestionCorrect AnswerYour AnswerDivya BhaskarThe third Gujarati daily newspaper to be launchedThe third Gujarati daily newspaper to be launchedThis question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & StrategiesTo create awareness for Divya Bhaskar & establish brand imageTo create awareness for Divya Bhaskar & establish brand imageKey fingings of surveyTheir newspaper is average in all respectsTheir newspaper is average in all respectsPost survey phaseOrder bookings crossed a record mark of 2 lac.Order bookings crossed a record mark of 2 lac.

Multiple Choice Multiple AnswerQuestion This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?Correct Answer Profits increased , Reserves increasedYour Answer Profits increased , Reserves increased , Manpower increased

Multiple Choice Multiple AnswerQuestion This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-Correct Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries

Your Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries

Multiple Choice Single AnswerQuestion This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?Correct Answer Petrol is underpowered than dieselYour Answer Diesel is smooth than petrol

Multiple Choice Single AnswerQuestion This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?Correct Answer More creditYour Answer More credit

True/FalseQuestion This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?Correct Answer Different Formulation , Different packagingYour Answer Different Formulation , Different packaging , Different Consumer

True/FalseQuestion This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.Correct Answer False

Your Answer False

Multiple Choice Single AnswerQuestion This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?Correct Answer ConsultancyYour Answer Advertising

Select The BlankQuestion This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.Correct Answer InnovationYour Answer Best Service

Select The BlankQuestion This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.Correct Answer InformalYour Answer Professional

Multiple Choice Multiple AnswerQuestion This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?Correct Answer Frustration , DemoralisationYour Answer Frustration , Demoralisation , Not meeting target

Multiple Choice Single AnswerQuestion This question is from the case study "Shakti Fitness" :The profitability is highest for :-Correct Answer JoggingYour Answer Yoga

Multiple Choice Single AnswerQuestion This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?Correct Answer New Fuel efficient bike introducedYour Answer New Fuel efficient bike introduced

True/FalseQuestion This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?Correct Answer Reduces energy consumption , Increases efficiency , Increases tube lifeYour Answer Reduces energy consumption , Increases efficiency , Increases tube life

Multiple Choice Single AnswerQuestion This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?Correct Answer One Type & One sizeYour Answer Little height

Select The BlankQuestion This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.Correct Answer Canal irrigationYour Answer Canal irrigation

Select The BlankQuestion This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.Correct Answer Product MixYour Answer Pricing

Multiple Choice Multiple AnswerQuestion This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-Correct Answer Good Quality , Good Distribution , Good PromotionYour Answer Good Quality , Good Distribution , Good Price

Multiple Choice Single AnswerQuestion This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-Correct Answer Petrol PumpsYour Answer Oil Pumps

Multiple Choice Single AnswerQuestion This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?Correct Answer Rs 6/- Off CouponYour Answer Buy One get one free

Select The BlankQuestion This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.Correct Answer Public RelationsYour Answer Distribution

True/False

Question This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.Correct Answer FalseYour Answer True

Select The BlankQuestion This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.Correct Answer DistributorsYour Answer Distributors

Select The BlankQuestion This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.Correct Answer Consumer mindsetYour Answer Consumer mindset

True/FalseQuestion This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.Correct Answer TrueYour Answer True

Select The BlankQuestion This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.Correct Answer ExerciseYour Answer ExerciseBottom of Form

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False

Question This question is from the case study "Air Cool India Ltd." : The launch got delayed because the dealers were not ready.

Correct Answer False

Your Answer False

Multiple Choice Single Answer

Question This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?

Correct Answer Saves electricity & Money

Your Answer Saves electricity & Money


Question This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-

Correct Answer PR Activty

Your Answer Promotional Activity

Multiple Choice Multiple Answer

Question This question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets?

Correct Answer Lack of Historical data , Inexperienced manpower

Your Answer Lack of Historical data , Inexperienced manpower

True/False

Question This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.

Correct Answer True

Your Answer True


Question This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ?

Correct Answer They were uneconomical , Seasonal , Poor Product life cycles

Your Answer They were uneconomical , Seasonal , Poor Product life cycles

True/False

Question

This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.

Correct Answer True

Your Answer True

Select The Blank

Question This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.

Correct Answer Public Relations

Your Answer Public Relations

Match The Following

QuestionCorrect AnswerYour Answer

Marriott InternationalInternational hospitality giantInternational hospitality giant

Sukhi and BhoopyBrand name "S&B"Brand name "S&B"

Crunchy and Crispy Ltd.

Processed food businessProcessed food business

Pratima Ltd.WPDC-3 Waterproof Disposal CameraWPDC-3 Waterproof Disposal Camera

Select The Blank

Question This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________.

Correct Answer Brand extensions

Your Answer Brand extensions

Select The Blank

Question This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.

Correct Answer Wet sweeper

Your Answer Wet sweeper


Question This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?

Correct Answer Housewives

Your Answer Housewives


Question This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?

Correct Answer Frustration , Demoralisation

Your Answer Frustration , Demoralisation


Question This question is from the case study "Marriott International" : Who were the established competitors of Marriott?

Correct Answer Holiday Inn , Ramada , Quality Inn

Your Answer Holiday Inn , Ramada , Quality Inn


Question This question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :-

Correct Answer They made more than 100 children ill

Your Answer They made more than 100 children ill

Select The Blank

Question This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.

Correct Answer Manufacture and selling

Your Answer Manufacture and selling


Question This question is from the case "Ethel Graff" : Why do Europeans come to India to work?

Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment

Your Answer Challenge of working in Unfamiliar environment , Indian Experience matter in International market


Question This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?

Correct Answer Discount offer

Your Answer Discount offer


Question This question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson?

Correct Answer Retailers could not sell the stocks

Your Answer Retailers could not sell the stocks


Question This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-

Correct Answer Own Chain of Shops

Your Answer Own Chain of Shops


Question This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?

Correct Answer Maturity

Your Answer Maturity


Question This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-

Correct Answer Family members

Your Answer Family members


Question This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers?

Correct Answer They can source the components cheap

Your Answer They can source the components cheap

Select The Blank

Question This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.

Correct Answer Distribution Network

Your Answer Distribution Network

True/False

Question This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering products was shrinking.


Your Answer False


Question This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-

Correct Answer 0.33

Your Answer 0.33


Question This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter?

Correct Answer Gymnasium

Your Answer Gymnasium

Select The Blank

Question This question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges.

Correct Answer Organic Food

Your Answer Organic Food


Question This question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :-

Correct Answer In India they cost only 25 % , Attrition is only 15 %

Your Answer In India they cost only 25 % , Attrition is only 15 % , They know the language

Select The Blank

Question This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.

Correct Answer Brand Equity

Your Answer Brand Equity

True/False

Question This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.

Correct Answer True

Your Answer True

True/False

Question This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level.


Your Answer False


Question This question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people?

Correct Answer It was in rural area , Rural area did not have urban facilities

Your Answer It was in rural area


Question This question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports?

Correct Answer Seepz zone

Your Answer Seepz zone


Question

This question is from the case study "Auto fast" : In which area was the company looking to gain dominance?

Correct Answer Factory CNC machines

Your Answer Factory automation equipment

True/False

Question This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.

Correct Answer True

Your Answer True

Match The Following

QuestionCorrect AnswerYour Answer

Chap-Pals is a brand name inLeather footware industryLeather footware industry

Marketing OrientationQuality control technique-JIT manufacturing systemQuality control technique-JIT manufacturing system

Saloni - Chocolates

Distributor of special cadiesDistributor of special cadies

Fit-Fit exerciser equipmentSold in urban localities to higher middle classSold in urban localities to higher middle class

Currently Samadhan Sakhali Udyog isOperating through 4800 own retail storesOperating through 4800 own retail stores

Select The Blank

Question This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.

Correct Answer Population

Your Answer Population


Question This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers?

Correct Answer Customisation

Your Answer Customisation


Question This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :-

Correct Answer Creative placement of its logo

Your Answer Attractive packaging


Question This question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr. Khanna introduced immediately after joining?

Correct Answer Checks with the orders

Your Answer Advance payment for the orders

Select The Blank

Question This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.

Correct Answer Distributors

Your Answer Distributors


Question

This question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson?

Correct Answer TV , News papers

Your Answer TV , News papers


Question This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?

Correct Answer Sales & Distribution , Marketing

Your Answer Sales & Distribution , Marketing

True/False

Question This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.

Correct Answer True

Your Answer True

Select The Blank

Question This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________

Correct Answer

Economically vulnerable.

Your Answer Economically vulnerable.


Question This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-

Correct Answer To see product Performance , Was done for 2 months

Your Answer To see product Performance , Was done for 2 months

This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?Glucose , Salted

This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.True

This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-Share each other's products , Commonly buy components , Do cross branding

This question is from the case study "Second Generation System" : What are the product benefits of second generation computers?4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs

This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-Own Chain of Shops

This question is from the case study "Public Distribution" :What is PDS?Public Distribution System

This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.Distributors

This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers?Premium service , Quality display

This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?No incentives in cash

This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.True

This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?Saves electricity & Money

This question is from the case study "Marico Industry" :Marico Industry's marketing strategy - Acquire more FMCG brandsMarico is big player in - Hair care marketMarico took over - "Anti-Lice" Shampoo - Medikar

This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-Sampling

This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-Family members

This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged.True

This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-0.33

This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing.Growth

This question is from the case study "Health Club" : The membership of club is adversly affected because:-Death in swimming pool

This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.Brand Awareness

This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-Quality

This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-To see product Performance , Was done for 2 months

This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.Trade mark

This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company?Promote the worker who is good in other sports

This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?Maturity

This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.True

This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?High Quality Products & Service , Low Prices

This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand.Positioning

This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.Distribution Network

This question is from the case study "Saif Runs" :The market can expand if the price is ________.Competitive

This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations.Group booking

This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :-Middle & Upper Middle class

This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.True

This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company?Direct sales to wholesalers , Redistribution to retailers

This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________Economically vulnerable.

This question is from the case study " Air India " : The idea suggested by one employee of Air India was to :Provide telephone service on board

This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :-Low cholesterol

This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-PR Activty

This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?Sharing product design , Sharing Engineering documents

This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.True

This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________.Consumer

This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?Superior quality , Lower price

Chap-Pals is a brand name in - Leather footware industryMarketing Orientation - Quality control technique-JIT manufacturing systemSaloni - Chocolates - Distributor of special cadiesFit-Fit exerciser equipment - Sold in urban localities to higher middle classCurrently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores

This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries.True

This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.True

This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?Housewives

This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry.Market Research

This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh?better quality , cheaper price , Less harmful to arms

This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.False

This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.True

Divya Bhaskar - The third Gujarati daily newspaper to be launchedThis question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand imageKey fingings of survey - Their newspaper is average in all respectsPost survey phase - Order bookings crossed a record mark of 2 lac.

This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?Profits increased , Reserves increased

This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-

Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries

This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?Petrol is underpowered than diesel

This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?More credit

This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.True

This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?Different Formulation , Different packaging

This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.False

This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?Consultancy

This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.Innovation

This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.Informal

This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?Frustration , Demoralisation

This question is from the case study "Shakti Fitness" :The profitability is highest for :-Jogging

This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?New Fuel efficient bike introduced


This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?Reduces energy consumption , Increases efficiency , Increases tube life

This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?One Type & One size

This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.Canal irrigation

This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.Product Mix

This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-Good Quality , Good Distribution , Good Promotion

This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-Petrol Pumps

This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?Rs 6/- Off Coupon

This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.Public Relations

This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.False

This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.Distributors

This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.Consumer mindset

This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.True

This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.Exercise

This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-The demand may get disturbed

In initial years the concentration is in - Northern reagionThis question is from the case study "Switchex Company" : Switchex company manufactures - Entire range of awitchgear productsPricing strategy - Lower than the competitors by 8-10%Its Pune office headed by - Mr. Patil

This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?Distribute the medicines , Get medicines prescribed by the doctors

This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?India , Pakistan

This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?Supply shorter than demand

This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.Nutritious

This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-less sale of bats with his photo , High inventories


This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.True

This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-To see product Performance , Was done for 2 months

This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-Modernisation

This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?Extraordinary Sports performance

This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.True

This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.Marketing

This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.CCA will market ABC brands with their own

This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?Chemical , Pharmaceutical

This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?Glucose , Salted

Cases in Marketing Management

Documents

samadhan sakhali

prickly heat

roshni lamp

pune office

general motors

delana hosiery

khanna introduced

shri krishnan