DigitalMe Social Media Marketing Cases

Social Media Intelligence

Tuesday, March 6, 2012

About us

Launched in July 2009, DigitalMe developed a solid expertise in strategies and management of companies positioning in social networks, by working with large clients such as MSC Cruises, Warner Home Video, Cardif, BritishTelecom, Chubb Insurance, Cemig, Clickon, Fundação Getúlio Vargas and others.

Digital me is always updated with the market changes and new trends and operates with focus on relationship with the public, producing search optimized content, link building, Google Domination, customer services on social networks, branding and branded content through actions on social media.

Due to its performance DNA, strategic planning always focus on results, aiming to generate business for the clients, through lead generation, traffic generation and encouraging the purchase and recommendation of products and services in social networks.

In 2011, DigitalMe became part of the Lead Media Group, a French-Brazilian group of online marketing companies.


ServicesBrand Management in Social Media - Benchmarking and competitive analysis- Monitoring and analysis of brand exposure on social networks- Analysis and planning of digital presence- Strategy of brand positioning in social networks- Adequacy and development of tones and messages to social networks, based on the brand guide - Profiles management and relationship with the public- Content curation and production- Communities management- Customer service on social networks - Crisis management- Actions and promotions to stimulate sharing, engagement and lead generation

Digital PR and advertising on social media - Sponsored posts and tweets - Promotional actions- Disclosure for online vehicles

Creation and development for social media - Applications for social networks - Gamification

Training and consulting - Positioning and best practices guides for companies - Consultancy and staff training


What we doStrategy and management- Monitoring- Competitor and brand positioning analysis- Strategic planning of brand positioning in social networks- Profile, community and engagement management- Analytic reports

Content generation- Optimized content for social networks and newsletters- Creation of SocialAds- Releases for online vehicles

Production and design- Focus on registration + interactivity + traffic generation- Email marketing and newsletters integrated with social networks- Facebook tabs and fangate- Templates and avatars- SlideShare presentations

Digital PR- Releases about the actions on social media to outreach to blogs and online vehicles- Traffic generation and link building for better positioning on Google

Lead generation- Forms on blogs and Facebook- Facebook Connect button


What we do

Fanpage/ Blog

RegistrationForm / Facebook Connect

Inviting FriendsFacebook, Twitter, email, Google

SocialAd

Social Networks

Email MKT

Digital PR

} { Content Sharing

Acces to contentInteresting information

Content+

Actions /Promotions


- Relevant content on social networks and blogs to encourage the sharing and interactivity (news, products, links to the blog)

- Newsletters with the blog content and invitation to participate in the promotions and share with friends

- Monitoring, interaction with the public, response to questions and comments

- Customer services on social networks

Engagement


Engagement

Relevant content, monitoring, interaction, participation

- Teasers, creating expectations about the release of promotions- Informations about company, products and promotions- Quizzes- Pictures + phrases to stimulate sharing- Questions and challenges- Tips- Products selected by theme- Content associated with the market and with the interests of the target- Monitoring of mentions, questions, comments and posts (blog,Twitter and Facebook)- Daily updating and monitoring of profiles on social networks- Use of social networks to increase the dissemination of information about the brand


Engagement


Forms on Facebook Tabs

Fangate: only fans can see the promotional tab Form and share buttons

Lead Generation


Facebook connect button

- Capture of email and other public information about the user on Facebook- Authorization to publish on the user's wall

The Boutique

Lead Generation


Method

Facebook

Twitter

Blog

Other networks

Content creation Disclosure Monitoring

Relationship with the public

Analysis of impact and feedback{

Sharing

Suggestions of themes, videos and actions


Dissemination

- Use of sharing resources (social buttons, invite friends through email, Google and Yahoo contacts)

- SocialAd


Main clients


Cases


25,000 visits to the blog Diário de Blog MSC

in 4 months

Content updated daily with travel and tourism tips and

information about the company’s cruises and ships

Case MSC Cruises


Case MSC Cruzeiros

From 3600 to 81000 Facebook fans in 4 months

Daily content, special actions, applications, promotions and interactivity

Over 10% of fans interacting daily with the brand and helping to recommend the

information


Case Meu Amigo Pet

Over 23000 visitsin 2 months

Daily content about pets, product recomendation and promotions on the

ecommerce

Pet of the Week’s choice, to encourage the participation of the public


Case Chubb Insurance

Chubb Insurance - Accent Magazine14000 monthly visits

Exclusive quality content to targeted audienceDaily actualization to attract and retain clients


Case Sotreq CAT

Institucional content and relationship with the market and with

employees

Over 1200 visits to the blog on the first

month


Case British Telecom BrasilInstitutional positioning as a reference in the segment, with articles on the blog, videos and SlideShare presentations

Positioning in organic search with the content on social networks


Case Fundação Getúlio Vargas - EAESP

News about the institution and relationship with students and the market


Case Makro AtacadistaB2B focus, with the “Entrepeneur’s Guide” and information for the costumers.


Case Cardif Insurance Autofácil

Content with SEO and link building for positioning on Google and focus on lead generation.


Case MusicMob

Launch of the crowdfunding project, coverage of the events by social networks and focus on attracting new fans.

Over 2000 fans in one month


Case CordvidaContent and link building for Google Domination (placement of profiles on social networks in the first page of organic search)


Cases Apetrexo, Oferta Única e Onodera

Oferta Única:from 1804 to 3718 fãs in 12 days

Special actions and promotions

Onodera: Special action to generate content, by receiving videos made by the public

Apetrexo: Special action to attract new fans and generate traffic and sales, whereby fans indicates links for products on the ecommerce site


Case Launch of Harry Potter DVD for Warner

Creation of blog and Twitter profile of the character Hermione

- Duration of 45 days (2009, nov 20 to dec 25)- Almost 1500 followers on Twitter- 30 posts about products, promotions and events published on the blog- Over 17000 visits in 5 weeks- Average of 501 daily visits- 133 comments by fans- Over 8000 clicks on links on Twitter- Blog was recommended by fan clubs from Japan, Italy and USA- One day with the hashtag #harrypotter on Twitter trending topics Brazil- Influential profile with engaged followers who purchased the products listed and gave feedback

KloutTuesday, March 6, 2012

Case Cemig Energy

Customer service


Cases Cemig and MSC

Crisis management

Cemig: 4 days without energy in the Minas Gerais state. Nearly 400 complaints answered by Twitter and 6 posts for explanation published on blog.

MSC Cruzeiros: Message of support published after the disaster with Costa Concordia ship. 1425 likes, 105 shares and 159 favorable comments.


www.digitalme.com.brfacebook.com/digitalmesocialmedia

Rua Luís Coelho, 340 - 6º Andar - São Paulo - 55 11 2155 1186


http://www.digitalme.com.br

http://www.digitalme.com.br

DigitalMe Social Media Marketing Cases

Business

social networks analysis

social networks use

social networks adequacy

social networks prole

social networks facebook

social networkstuesday

facebook facebook

social media benchmarking