Case Study of Garments Industy Jitu

8/8/2019 Case Study of Garments Industy Jitu

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SUBMITTED BY:

JITENDRA KUMAR

MBA (GENERAL) SEM. I


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INDUSTRY PROFILEIt is the single largest industry accounting for 20-25% of the

total industrial production index.

20 million employs

The main raw materials are natural fibres like silk, cotton, wool

and man-made fibres such as viscose, acetate and synthetic.

Largest foreign exchange earner with a 30% share in total

exports.


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THE RECENT DEVELOPMENTS

FOCUS ON COMPETITIVENESSMulti- fibre agreement

Increased competition from south Asian countries

Cost of production

German ban on textiles

A worldwide shift in the usage from cotton fabrics to man-made

fabrics

Government regulations favoring the unorganized sector.

Eco-friendly garments and textiles


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FUTURE OUTLOOKTHE SHIFT IN CONSUMER PREFERENCES TO MAN-

MADE FIBRES

GOVERNMENT OF INDIA DELICENSED THE TEXTILE

INDUSTRY WITH EFFECTED FROM DECEMBER 1992.

THE GOVERNMENT AIMS AT A TOTAL EXPORT FIGURE

OF RS. 63000 CRORE BY AD 2000

INCREASED COMPETITION FROM CHINA, PAKISTAN,

INDONESIA, THAILAND, BANGLADESH

COTTON SHARE BEING 30% OF THE TOTAL TEXTILE

EXPORT, BY AD 2000


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Answer 1Short-term Measures

y Starting new courses like Textile Manufacturing and

Textile Technology at IITs and engineering instituteyAccess to high quality and cost-effective man power

y Encouraged unorganized sector

y Single window clearance


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Long-term Measuresy Product new type and design cloths like eco friendly

garments

y Setting up Textile Industries oriented SEZsy Excellent connectivity by road, rail and airports

y Improve government policy

y Technology

y Increase Productivity

y Change with customers taste


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Answer 2If we want to create our Brand name and give position to

our product, we want these new development in our

product or companies :- Indian companies need to focus on Product

Development

Indian companies need good marketing of our product

Indian companies satisfies to customer needs on lesscost


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Answer 3Drawback in garment export policy :-

y Differentiation to be shown between the organized and

unorganized sectory Lower quality system

y Quota restriction

y Labor policy

y Raw material supplied on higher rate

y High rate of interest

y Increased competition from South Asian countries


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Needs to be doney Making labour policies more flexible

y Raw material should be supplied on reasonable price

y Free trade agreement

y Law rate of interest levied

y Implement quality system so that we can competition

from other countries

y Encourage unorganized sector

y Strategic alliance with South Asian countries


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Case Study of Garments Industy Jitu

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