Case Study: Learning Expedition in South Korea

Learning Expedition Case Study: Exploring Digital Innovations in South Korea

© Copyright L’Atelier BNP Paribas. 2011

Needs & Objectives

2

1. Vision of upcoming trends and future technologies

2. Maintain company’ position as an innovation leader

3. How to integrate Asia to overall business strategy

Solution: Immersive program in South Korea

4 days in Seoul and Suwon City

14 executives joining the delegation

One of the most advanced digital economieso Samsung, LG, … and other leading tech companies are there

o Among the top countries in broadband and smartphone use

o Rapid mass adoption of advanced technologies

o Unique market dynamics and economic structure

Online brokerage & saving company part of BNP Paribas•N01 in Europe•Serving more than 2 million customers

Actual and future growth driven by :• International expansion•digital innovation through Internet and mobile

Client

SAMSUNG HEADQUARTERS

Objectives


Program design

3

BusinessInsights

Prospective Insights

Understand the market

Meet innovation leaders

Experience the future

3 learning objectivesStartups

Innovation Giants

Program design

Optimal balance between business insights and prospective insights


Understand the Market

4

Overview of Korea macroeconomic figures at KOTRA and BNP Paribas Korea

Discussions with top brokerage firms in Korea - KDB Daewoo Securities and Daishin Securities

Inside look of next-generation IT systems at the Korea Stock Exchange

KOREA STOCK EXCHANGE MEETINGS WITH LEADING STOCKBROKERS

KOTRADISCUSSIONS ON KOREAN ECONOMY


Meet Innovation Leaders

5

CASE SHARING

LG HEADQUARTERS

DIGITAL SHOWROOMWORLD’S BIGGEST FLASH MEMORY MANUFACTURER

SAMSUNG HEADQUARTERS CUTTING-EDGE INNOVATIONS

Presentation on next-generation mobile banking at LG headquarters

Discussion about Samsung's innovation techniques at Samsung headquarters in Suwon

Visit to Samsung D'Light technology showroom


Experience the Future

6

Visit to Tesco Homeplus, first offline virtual store

NFC technology presentation with Orange Labs

Visit to I-Fashion technology startup specializing in advanced body-scanning techniques

Vision of upcoming consumer technologies at SK T.Um Exhibition Center

IFASHION

4G MOBILE TECHNOLOGY

HOME OF THE FUTURE

TESCO HOMEPLUS VIRTUAL STORE

TRANSPARENT DISPLAYS

3D IMMERSION


Overall process

Mini-site Program coordination

Digital Guidebook

Coordination with

Interpreter

Debrief on

Value and Results

Preparing the expedition

During the expedition

After the expedition

7

© Copyright L’Atelier BNP Paribas. 2011 8

Result & Value

Networking opportunities with leading Korean companies

Unique cultural immersion

Inside view of Korean market specificities

Innovations in online brokerage and mobile banking

New insights on organizational innovation

Knowledge of new and upcoming technology trends

Delegates’ comments

“Really good

organization before and

during the trip.”

“An inspiring and

enriching experience.”

“I was glad to discover a

new country full of

innovation and

motivation.”

© Copyright L’Atelier BNP Paribas. 2011 9

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