Case Study: Generating Franchise Sales for National Beauty Franchise

Generating Cost-Effective Franchise Sales in a Designated Marketplace

LSM Case Study | Amazing Lash Studio |amazinglashstudio.com | Aug. 2015 - Sep. 2015

A M A Z I N G

STUD IO

TM

Challenge

Amazing Lash Studio, an eyelash extension salon franchise, came to

Local Search Masters (LSM) in need of new franchise leads in the

Chicagoland marketplace. They were running a pay-per-click (PPC) ad

campaign on Google’s Search Network for their franchise opportunity,

but it was not generating any quality leads.

Strategy Overview

Develop a customized Internet advertising campaign for Amazing Lash

Studio’s franchise opportunity in the Chicagoland marketplace with a

focus on Google Search Network, Google Display Network, and

remarketing ads.

Step 1: Research

- Review Amazing Lash Studio’s franchise recruitment website and

speak with their executive team to learn more about their franchise

opportunity and the goals of the business.

- Review competitors’ franchise recruitment websites and marketing

campaigns to better understand Amazing Lash Studio’s marketplace.

- Research the keywords and websites that would make sense for Amazing

Lash Studio to bid and buy ad space on in the Chicago marketplace.

Step 2: Development

- Craft new copy and graphic images for the Google Search Network,

Google Display Network and remarketing ad campaigns.

- Build a responsive landing page about Amazing Lash Studio’s

Chicagoland franchise opportunity that:

- Contains information unique to the local marketplace.

- Emphasizes the main reasons to invest in their franchise.

- Contains custom Google Analytics conversion goals and phone

tracking software to ensure proper data tracking.

- Makes it easy for people who click on the ad to contact a

representative via phone or form submission.

Step 3: Campaign Management

- Optimize the campaigns so that the ads:

- Are only displayed to people who are either within a specific

radius around the Chicago marketplace, or specifically looking

for a certain type of franchise opportunity in the Chicagoland area.

- Only appear within the top 1-3 ad positions on Google.

- Are only displayed on keywords and websites that are likely

being used by their target audience.

We appreciate our account manager’s dedication toward achieving our franchise sales goals and have been pleased with their results in our Chicagoland marketplace.

-Peter Carslon, Regional Developer, Amazing Lash Studio

3xIncrease in Quality Leads from

Aug. 2015 - Sep. 2015

1New Franchise Sale

91%Below Average Cost

per Franchise Sale*

$591 $6,300

Industry Average*

LSM’s Campaign for Amazing Lash Studio in Chicago

Average Cost-Per-Franchise Sale

*according to 2016 Franchise Development Report

Results