Franchise Business Opportunities India | Franchise Consultants

By Gopal Singh

www.franchisezing.com | +91-9717899733

An arrangement whereby someone with a good idea for a business (franchisor) sells the rights to use the business name and sell a product or service (franchise) to others (franchisees) in a given territory


Franchisor is a person or company that grants the license to a third party for the conducting of a business under their marks

Franchisee is the party in a franchising agreement that is purchasing the right to use a business's trademarks, associated brands and other proprietary knowledge in order to open a branch.


The ability to expand using franchisees capitalFranchisees are typically more motivated to succeed

than managersFranchising promotes increased quality at the unit levelFranchising enables a company to grow faster than it

otherwise would through corporate expansionReduced risk and liability for the franchisorFewer concerns over day-to-day operations


* Investment Franchise: Investment franchises are operated by the fast-

food and restaurant chains, as well as by some well-known hotels.

The franchisee has overall control of the business Employs his or her own senior management and

staff

* Executive Franchise: Involves the provision of professional services,

Financial advice, legal services or recruitment assistance.


* Retail Franchise: The franchisee runs the outlet, employs staff and

displays goods approved by the franchisor.

* Distribution Franchise: A distribution franchise permits the franchisee to

operate from a depot or central office that is usually owned by the franchisor


* Depot Franchise: The franchisee is the operator and sole occupant

of the depot This type of franchise is generally available to

courier companies and parts suppliers, for whom a depot is an essential part of the business.

Job Franchise: Usually a one-person business, operated by the

franchisee from home Home-delivery operations, such as lawn care, car

repairs or furniture refurbishing, are examples of job franchises


* Management Franchise: A management franchise is where the franchisee

will be responsible for both running the franchise and employing and managing a team of operatives


Franchising has a Huge Growth ahead in IndiaRelatively New Concept for IndiaAround 1,200 Franchisors in the country (200

are foreign) More than 100,000 franchiseesCurrent market size in India: $10 billion$25 billion by 2014 (30 % Growth Rate)3% of the total Retail Sales12 % of retail sale revenues are from

franchising800+ Malls, 2500+ Supermarkets

Franchising infrastructure is in place in India


Franchising Reduces Business Risks90% of start-ups fail in the first year. In a

franchised business, over 90% succeed.Proven business model, recognized brand,

customer acceptanceEstablished methods and qualityPre-opening (site selection, financing etc) and

operational assistance: staff, training, advertising

Wider market penetration Relatively low capital investment Ready Product Acceptance Quick Start


The franchisor gets easier access to capital for rapid growth

The franchisor leverages the franchisee’s knowledge of the domestic market & regulations

Franchisees are far more motivated to maximize sales and profits than salaried branch managers.

Franchisees are an important source of new marketing and product concepts


Franchise Zing239, West End MargNear Saket Metro Station,MB RoadNew Delhi – 110030India

Phone: +91-9717899733Email: [email protected]

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Franchise Business Opportunities India | Franchise Consultants

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