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Kate Stone, Manager, NFSA Online Twitter: @kate__stone @NFSAonline Digital Information Management Summit, Sydney, November 2011 Creating compelling online content
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Case Study: Creating Compelling Online Content

Jun 30, 2015

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Kate Stone

Presented to the Digital Information Management Summit, Sydney, November 2011
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Page 1: Case Study: Creating Compelling Online Content

Kate Stone, Manager, NFSA OnlineTwitter: @kate__stone

@NFSAonline

Digital Information Management Summit, Sydney, November 2011

Creating compelling online content

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… excite curiosity & inspire creativity through online access to Australian audiovisual heritage

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… excite curiosity & inspire creativity through online access to Australian audiovisual heritage

Why can’t I view whole films on your

website?!

You can’t put that online, it should only be seen in a

cinema!Can I use this in my mash up?

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… excite curiosity & inspire creativity through online access to Australian audiovisual heritage

Why can’t I view whole films on your

website?!

You can’t put that online, it should only be seen in a

cinema!Can I use this in my mash up?

I want to borrow Mad

Max

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… excite curiosity & inspire creativity through online access to Australian audiovisual heritage

Why can’t I view whole films on your

website?!

You can’t put that online, it should only be seen in a

cinema!Can I use this in my mash up?

I want to borrow Mad

Max

I want to research Indigenous

Country & western music

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… excite curiosity & inspire creativity through online access to Australian audiovisual heritage

Why can’t I view whole films on your

website?!

You can’t put that online, it should only be seen in a

cinema! Can I use this in my mash up?

I want to research Indigenous

Country & western music

I want to find 50s and 60s footage of families and cars for my documentary series

I want to borrow Mad

Max

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When audiences go online they become “users”, customers, researchers, contributors …

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Nostalgia

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Looking for rainbows

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Aimless wandering

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Get me to the check out

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Get me outta here

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Online journeys

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Collection search australianscreen

picturesque

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Sit forward …

picturesque

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Sit forward … Lean back …

Navigation mode:

Search & Filter to access specific resources

Navigation mode:

Browse, explore, interact, share

picturesque

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Sit forward … Lean back …

Navigation mode:

Search & Filter to access specific resources

Positioning: In-depth catalogue

Navigation mode:

Browse, explore, interact, share

Positioning: Exhibition space

picturesque

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Sit forward … Lean back …

Navigation mode:

Search & Filter to access specific resources

Positioning: Archival catalogue

Access high quality copies

Around 750,000 records

Navigation mode:

Browse, explore, interact, share

Positioning: Exhibition space

Download watermarked low res

Less than 2,000 records

picturesque

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Search = Mad Max

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Search = Mad Max + media = film

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Search = Mad Max + access = online

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Search = Mad Max + 1970s

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3 paths through the metadata of australianscreen

• Curriculum metadata• Chronological data• Geo-locative data

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Curriculum metadata

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Chronological data journeys

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Locative data journeys

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WatchShare

Mobile video and social media

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Near me – location-based content

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Data visualisation

Applying one file or record across multiple displays doesn’t always work.

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http://aso.gov.au/titles/documentaries/family-antics/clip1/

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http://aso.gov.au/titles/documentaries/family-antics/clip1/

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Thank you