Case Study: Azienda Kellogs e la linea NUTRI-GRAIN

Kellogg’s Company was founded in 1906 by two brothers

It is the world’s leading producer of

breakfast cereals

In 2006, the Company had total worldwide sales of almost $ 11 billion

This case study is about

This product had its life-cycle

Whitdraw it

In the stage of decline company had to make a key-

business decision

LAUNCH

GROWTH

Try to extend it

MATURITY

SATURATION

DECLINE

After identifyng

the problem Kellogg

decided to relaunch

the product

Renewal

To fulfil

Improved

pricing structu

re

New Packag

ing

Refocusing

STRATEGY

increased sales by 50%

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