Case Study: AirAsia Friendsy | Top Viral Social Media Campaign

AIR ASIAFRIENDSY FACEBOOK CAMPAIGN

STARTING POINT• Air Asia started flights from Sydney

to Kuala Lumpur

• Air Asia is a small airline compared to others

• Air Asia wanted to promote their new flights

BUT

were up against fierce competitionAir Asia

Air Asia were lacking in marketing budget

They needed brand awareness

WHAT AIR ASIA DID???

Air Asia decided to launch facebook contest

AIR ASIA FRIENDSY• One could win a plane for himself

and up to 302 facebook friends

• Just one need to do is work out which friends to invite

RESULT• Campaign got viral

• Around 2,300,000 people engaged with this contest

THANK YOU!!!