The Anatomy of a Viral Marketing Campaign

The Anatomy of a Viral Marketing Campaign

brought to you by NerdyGirl Writers

Virality can be built into any kind of business model

The Viral Coefficient

The VIRAL COEFFICIENT tells you how many new people were brought into

your product because of your existing users

● Going viral is based on an equation● A viral coefficient over 1 is a great thing

● It’s possible to grow a product substantially without ever going viral

How to Grow Your Viral Coefficient

It’s all about finding ways to get customers to bring their friends

along

In other words you have to create something REMARKABLE

And the way to do that is to CREATE things that inspire people

to REMARK on them

How to Be Remarkable

Don’t be afraid to try new things...

● a different form of marketing● an unusual branding

● a different type of content...

EXPERIMENT and see what happens

And if you feel stuck…NerdyGirl Writers can help you

out!

Freelancers you can trust.

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