Case: M-Brain - Measured and Mangaged Innovation

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M-Brain Oy

Kimmo Valtonen

CTO

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In a nutshell

• Media-based Business Intelligence

• Unique offering provides a 360 degree overview using Hybrid Intelligence:

– Relevant, global view to all regions, languages and channels

– Advanced Big Data analytics technology

– Human judgement and expertise

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Growth

• Organic growth supported by new geographies, new technologies, and our emerging ecosystem. Cross-selling opportunities obtained via M&A will boost the company in the coming years

• Demand will stay high despite changes in BI market: analysis and visualization of Big Data will continue to grow, scalable hybrid intelligence emerging as a decisive competitive edge over fully automated approaches

• Industry consolidation will continue

• Key figures:

– Revenue estimate

for 2012: €21m – Solid profitability – 260 FTEs– 1500 corporate clients

2010 2011 2012 20130510152025303540

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Innovation radar profiles, years 1-3

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Future focus