Case 01 Robin Hood

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1Robin Hood

Joseph Lampel

Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/IrwinStrategic Management: Text and Cases, 4e

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Discussion Question

1. What is strategy?

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Discussion Question

2. What strategic problems does Robin Hood have?

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Discussion Question

3. What is the role of the organizational leader as

strategist and articulator of global goals?

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Discussion Question

4. What are some issues in the organizations

external environment?

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Discussion Question

5. What is the relationship of the organizations

internal structure to its environment?

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Discussion Question

6. How do group values or culture influence

strategy making?

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Discussion Question

7. What strategy can Robin Hood implement?

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Q1. Purpose of Strategy

Strategic management consists of the

analyses, decisions, and actions an

organization undertakes in order to createand sustain competitive advantages

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Q1. Purpose of Strategy, cont.

Key Attributes of strategic management:

Directs the organization toward overall goals and

objectives Includes multiple stakeholders in decision making

Needs to incorporate short-term and long-term

perspectives

Recognizes trade-offs between efficiency and

effectiveness

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Q 2. Strategic Problems

Profit squeeze Revenue is down and costs are rising

Cracks in the culture of the organization

Issues

How to avoid detection of the growing organization?

What to do about the growing strength of the Sheriffsforces?

Accept the Barons offer to join in freeing King Richard?

Impose a fixed transit tax?

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Q 2. Strategic Problems, cont

Expand operations away from Sherwood Forest?

- Organizational communications and leadership?

Kill Sheriff?- Mission linkage, replacement?

Accept Barons offer?

- Amnesty issues, loyalty of stakeholders?

Fixed transit tax?- Mission linkage?

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Q3. Leaderships Strategic Role

Robin Hood needs to:

Define the Organizational Mission

- it may have changed. Rebellion has been routinized into

banditry.

Identify Stakeholders

- focus may need to be broadened beyond Robins privategrudge to include the needs of the district, the region, or thenation

Establish Goals

- depending on the stakeholders, these may include replacingthe Sheriff or changing the political order

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Q 4. Analyze External Environment

Assess Resourcesthe forest has finite resources

- inputs into the organization (travelers to rob)

have dwindled, especially since the richtravelers have started avoiding it

- trained manpower is scarce

Assess Physical Environmentcurrent growth hascreated a large encampment that can be seen formiles, now a target for attack

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Q5. Analyze Internal Organization

Current Structure

- functional with each lieutenant a specialist

- communication is informal, Robin has no directlink to first line recruits

Possible New Structure

- decentralized regional operations, sub-bands withsmall headquarters to coordinate movements

- increases flexibility, reduces chance of attack,eliminates food distribution problems

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Q6. Culture and Values

Founding Values

- originally a missionary organization, if Robinpursues profit maximization now, the group willbecome thieves

- original purpose created unity and spirit of daring

Group Culture

- group members will probably resist stealing fromtheir brothers and fathers

- members have a need for order and purpose, need tofeel that their participation is quasi-voluntary

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Q7. Strategic Implementation

Have a meeting with the Merrymen

- explain the strategic dilemma and long termissues

Increase organizational discipline

Avoid contact with Sheriff

Prepare for the possibility of ceasing operations byproviding outplacement training

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Q7. Strategic Implementation, cont.

Recruit qualified leaders for new decentralizedstructure

- involve lieutenants in the solution

Recognize that mistakes will occur

- anticipate costs of implementation, especially theproblems of extended communication

Pursue alliances beyond the current band ofMerrymen

- negotiate a possible change in the political order,

negotiating amnesty, returning the band to legality