Robin Hood Case Study Gestão Estratégica e Comercial Elaborado por: Joana Paulo nº 72455 Mestrado Integrado em Engenharia Biomédica Joana Correia nº 62844 Mestrado Integrado em Engenharia Física e Tecnológica Marta Ornelas nº 62840 Mestrado Integrado em Engenharia Biomédica Saúl Costa nº 72408 Mestrado Integrado em Engenharia Biomédica Lisboa, Outubro de 2012
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Robin Hood Case Study
Gestão Estratégica e Comercial
Elaborado por: Joana Paulo nº 72455 Mestrado Integrado em Engenharia Biomédica Joana Correia nº 62844 Mestrado Integrado em Engenharia Física e Tecnológica Marta Ornelas nº 62840 Mestrado Integrado em Engenharia Biomédica Saúl Costa nº 72408 Mestrado Integrado em Engenharia Biomédica
Lisboa, Outubro de 2012
Executive Summary Kill Sheriff
Dismemberment of the Group
Geographic expansion
Recruitment controlled
Help of Barons
Common Objective
Loyalty
Efficient logistics
Strategic Plan Structure
STRATEGY
SUCCESS
FACTORS
Introduction
Revolt of Robin Hood
Training Group
Uncontrolled growth of
group Economic risk management
Alternative routes for the
rich ones Setting rates for everyone
Sheriff empowerment
SWOT
Market Definition - Segmentation
Mugged People in Sherwood
Marketers
Rich people
Market Segmentation: specific group of consumers who have needs and / or similar features
Analysis of the External Environment
Entry of new competitors:
very low
Substitute products or
services: very low
Negotiation power of
customers: Medium
Power negotiation of supplier: high
Rivalry among competitors: too
high
Internal Environment Analysis
Analysis of the Competitive Position of the Company/Organization
SCF - Sucess Critical Factors
• Robin Hood was a good leader;
• Popularity – “Rob fromthe rich and give to the poor”;
• Experience in training new recruits and stoling travelers;
• The band’s organization in departments;
• Group’s location;
SWOT Analysis Weaknesses
• New members was accepted without any criterion ;
• Robin Wood unknewn several members;
• Discipline was harder to enforce; • Low vigilance and low security of
the encampment; • Few resources; • Robin Hood was out of law;
• Recruit new members in a strict way; • Delegate more tasks to feed the band, collect and produce food, respect and discipline inside the band and vigilance the encampment;
• Accept barons invitaBon; • Training and accept more recruits;
Opportuni.es
• Possible associaBon with the barons; • Band’s popularity;
Strengths
• Robin was a strong leader ; • Band’s moBvaBon; • Huge number of members; • Band’s locaBon; • Strong support of the poor people; • InformaBon easily accessed; • Good archeries;
• Band’s division; • Change the posiBon of the band; • Transit tax for the travelers;
• Killing the Sheriff; • Change the place to stole
travelers; • Use the strong support of
the poor people to try new methods of providing;
Threats
• Increase military capabiliBes of the Sheriff; • Travelers deviaBons; • Strong sense of revenge by the prince John; • Sheriff has poliBcal connecBons; • Hard negoBaBons with the travelers;