CARTON HOUSE
Carton House
Feb 22, 2016
Carton House. Introduction. Irelands most historic house Characteristics of the service 7 p’s of marketing Research objectives Summary. Characteristics of Carton House. Perishability Intangibility Variability Non Ownership Inseparability. 7 p’s of marketing Carton House. - PowerPoint PPT Presentation
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CARTON HOUSE
INTRODUCTION
Irelands most historic house
Characteristics of the service
7 p’s of marketing
Research objectives
Summary
CHAR ACTER IS TICS OF CARTON HOU SE
Perishability
Intangibility
Variability
Non Ownership
Inseparability
7 P ’S O F MAR KETIN G CARTO N HOU SE
Product/Service
Price
Place
People
Process
Promotion
Physical evidence
RESEARCH OBJECTIVES
Determine ways of improving customer service
Identify area that need improvement in the hotel as a whole
Research staff behaviour and attitudes
SUMMARY
Won numerous awards
Spectacular scenery
Wide range of facilities
Accommodate for numerous events
Outdoor activities
Dining and beverages cater for everyone
“The first bite is taking with the eye”
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