CareerCareer Gear:Gear: A Checklist. Brought to you by The Get a Job Workshop Brought to you by The Get a Job Workshop.

CareeCareerrCareeCareerrGear:Gear:Gear:Gear:A A Checklist.Checklist.A A Checklist.Checklist.Brought to you by The Get a Job WorkshopBrought to you by The Get a Job Workshop

Your first, and most important,

MarCom job, is creating a

campaignto get a MarCom job.

Your first, and most important,

MarCom job, is creating a

campaignto get a MarCom job.

Career Career GearGear

Here’s what you need…Here’s what you need…


Your ResuméYour Resumé Your Brand Your Brand

StoryStory Your StrategyYour Strategy Your PortfolioYour Portfolio Online PresenceOnline Presence Personal Brand Personal Brand

Contact PointsContact Points

Your ResuméYour Resumé Your Brand Your Brand

StoryStory Your StrategyYour Strategy Your PortfolioYour Portfolio Online PresenceOnline Presence Personal Brand Personal Brand

Contact PointsContact Points


Your ResuméYour Resumé It won’t get you the job, but a badly It won’t get you the job, but a badly

done one, will eliminate you.done one, will eliminate you. Include a picture. Why not?Include a picture. Why not?

It also demonstrates technical skillIt also demonstrates technical skill Develop a “twesumé” 140 characters Develop a “twesumé” 140 characters Different job objectives? You might Different job objectives? You might

want to have different resumés.want to have different resumés.

It won’t get you the job, but a badly It won’t get you the job, but a badly done one, will eliminate you.done one, will eliminate you.

Include a picture. Why not?Include a picture. Why not? It also demonstrates technical skillIt also demonstrates technical skill

Develop a “twesumé” 140 characters Develop a “twesumé” 140 characters Different job objectives? You might Different job objectives? You might

want to have different resumés.want to have different resumés.


OK, that’s a start.But what’s next?

OK, that’s a start.But what’s next?


Your Brand Story

Your Brand Story

Who are you? What makes you special?Who are you? What makes you special? Got an “elevator pitch?” 30 seconds.Got an “elevator pitch?” 30 seconds. What are you working on right now?What are you working on right now? Anything visual? Logo? Business card?Anything visual? Logo? Business card? What’s the next chapter?What’s the next chapter?

Where are you headed?Where are you headed? Do you have a follow-up plan?Do you have a follow-up plan?

Who are you? What makes you special?Who are you? What makes you special? Got an “elevator pitch?” 30 seconds.Got an “elevator pitch?” 30 seconds. What are you working on right now?What are you working on right now? Anything visual? Logo? Business card?Anything visual? Logo? Business card? What’s the next chapter?What’s the next chapter?

Where are you headed?Where are you headed? Do you have a follow-up plan?Do you have a follow-up plan?


OK, now we know your story.That’s nice. So…

What’s your Strategy

to get there?

OK, now we know your story.That’s nice. So…

What’s your Strategy

to get there?


Your StrategyYour Strategy 1. Your Career Objectives1. Your Career Objectives. .

In a general way, what kind of job do you want?In a general way, what kind of job do you want? What kind of job are you currently qualified for?What kind of job are you currently qualified for?

1. Your Career Objectives1. Your Career Objectives. . In a general way, what kind of job do you want?In a general way, what kind of job do you want? What kind of job are you currently qualified for?What kind of job are you currently qualified for?


Short-Term/Long-TermShort-Term/Long-Term Do you need an entry-level strategy first?Do you need an entry-level strategy first?

QualificationsQualifications What are you doing to become better What are you doing to become better

qualified?qualified?

Short-Term/Long-TermShort-Term/Long-Term Do you need an entry-level strategy first?Do you need an entry-level strategy first?

QualificationsQualifications What are you doing to become better What are you doing to become better

qualified?qualified?

Your StrategyYour Strategy 2. Your Target Audience2. Your Target Audience. .

Who do you need to know?Who do you need to know? What are the entry points to reach them?What are the entry points to reach them?

2. Your Target Audience2. Your Target Audience. . Who do you need to know?Who do you need to know? What are the entry points to reach them?What are the entry points to reach them?


Your Secondary TargetYour Secondary Target Who do you know that knows who you need to Who do you know that knows who you need to

know?know? Your First ImpressionYour First Impression

What will you do when you reach this target?What will you do when you reach this target?

Your Secondary TargetYour Secondary Target Who do you know that knows who you need to Who do you know that knows who you need to

know?know? Your First ImpressionYour First Impression

What will you do when you reach this target?What will you do when you reach this target?

Your StrategyYour Strategy 3. What is Your 3. What is Your BenefitBenefit??

Why hire you?Why hire you? What do you know about what they need?What do you know about what they need?

3. What is Your 3. What is Your BenefitBenefit?? Why hire you?Why hire you? What do you know about what they need?What do you know about what they need?


What Makes You a Desirable What Makes You a Desirable Hire?Hire? Why should they want to hire you?Why should they want to hire you?

What Makes You Easy to Hire?What Makes You Easy to Hire? How can you make their hiring decision easier?How can you make their hiring decision easier?

What Makes You a Desirable What Makes You a Desirable Hire?Hire? Why should they want to hire you?Why should they want to hire you?

What Makes You Easy to Hire?What Makes You Easy to Hire? How can you make their hiring decision easier?How can you make their hiring decision easier?

Your StrategyYour Strategy 4. What is Your Plan to…4. What is Your Plan to… 4. What is Your Plan to…4. What is Your Plan to…


Go To Go To Market!Market!

[[ Timetable & Timetable & Tactics Tactics ]]

Go To Go To Market!Market!

[[ Timetable & Timetable & Tactics Tactics ]]

Plans are nice.Now we need

something real!

Plans are nice.Now we need

something real!


Your PortfolioYour Portfolio Intro Portfolio: Intro Portfolio:

OnlineOnline – easy to access – easy to review. – easy to access – easy to review. + A Promotional Piece+ A Promotional Piece – – Unique & impactfulUnique & impactful

+ A Presentation Portfolio: + A Presentation Portfolio: You need to have a You need to have a “second act.” “second act.” You also need to demonstrate You also need to demonstrate presentation skillspresentation skills..

One More Fun Fact.One More Fun Fact. Now, Now, even account execseven account execs need a portfolio! need a portfolio!

Intro Portfolio: Intro Portfolio: OnlineOnline – easy to access – easy to review. – easy to access – easy to review. + A Promotional Piece+ A Promotional Piece – – Unique & impactfulUnique & impactful

+ A Presentation Portfolio: + A Presentation Portfolio: You need to have a You need to have a “second act.” “second act.” You also need to demonstrate You also need to demonstrate presentation skillspresentation skills..

One More Fun Fact.One More Fun Fact. Now, Now, even account execseven account execs need a portfolio! need a portfolio!

ssCareer Career GearGear

So…What are you doing while you’re waiting

to get hired?You’re building

your…

So…What are you doing while you’re waiting

to get hired?You’re building

your…


Online Presence

Online Presence What’s Your “What’s Your “OOPP??””

You need to demonstrate your digital You need to demonstrate your digital proficiency.proficiency.

Find unique ways to deliver your brand Find unique ways to deliver your brand message.message.

What’s Your “What’s Your “OOPP??”” You need to demonstrate your digital You need to demonstrate your digital

proficiency.proficiency. Find unique ways to deliver your brand Find unique ways to deliver your brand

message.message. Digital DifferentiationDigital Differentiation

More than LinkedIn and some stuff online.More than LinkedIn and some stuff online. Demonstrate Social Media Skills.Demonstrate Social Media Skills.

Right now, it’s a major growth area. They’re Right now, it’s a major growth area. They’re hiring.hiring.

Digital DifferentiationDigital Differentiation More than LinkedIn and some stuff online.More than LinkedIn and some stuff online.

Demonstrate Social Media Skills.Demonstrate Social Media Skills. Right now, it’s a major growth area. They’re Right now, it’s a major growth area. They’re

hiring.hiring.


Finally…You need the tools

to keep on keeping on…

Finally…You need the tools

to keep on keeping on…


Personal Brand

Contact Points.

Personal Brand

Contact Points. These help you establish

yourself. These help you follow up. These help you stay in contact. Here are some examples…

These help you establish yourself.

These help you follow up. These help you stay in contact. Here are some examples…


Personal Brand

Contact Points.

Personal Brand

Contact Points.

Personal Brand Contact Points.


Business Cards and… Business Cards and…


You should have a business You should have a business card.card.

It should look good. It should look good. Professional.Professional.

Clever and fun is OK, if it makes Clever and fun is OK, if it makes you seem like a desirable hire. you seem like a desirable hire.

Don’t stop there…Don’t stop there…

You should have a business You should have a business card.card.

It should look good. It should look good. Professional.Professional.

Clever and fun is OK, if it makes Clever and fun is OK, if it makes you seem like a desirable hire. you seem like a desirable hire.

Don’t stop there…Don’t stop there…

Note Cards & “3-ups”Note Cards & “3-ups” Note Cards & “3-ups”Note Cards & “3-ups”


Something you Something you can use for can use for contact without contact without bothering with bothering with stationery. stationery.

Like these…Like these…

Something you Something you can use for can use for contact without contact without bothering with bothering with stationery. stationery.

Like these…Like these…



Printed PiecesPrinted Pieces Printed PiecesPrinted Pieces


Posters for Posters for ProjectsProjects

Posters for Posters for ProjectsProjects



CD covers…CD covers… CD covers…CD covers…

Invitations & Invitations & Greeting CardsGreeting Cards

Invitations & Invitations & Greeting CardsGreeting Cards

Digital Promo PiecesDigital Promo Pieces Digital Promo PiecesDigital Promo Pieces


YouTube & YouTube & moremore

Online eventsOnline events Online invites Online invites

to real events.to real events. Whatever…Whatever…

YouTube & YouTube & moremore

Online eventsOnline events Online invites Online invites

to real events.to real events. Whatever…Whatever…



Keep at it.Keep at it.Keep at it.

Keep at it.Keep at it.Keep at it.


Your Checklist:Your Checklist: Your ResuméYour Resumé Brand StoryBrand Story YourYour “Go to “Go to

Market” Market” StrategyStrategy

Your ResuméYour Resumé Brand StoryBrand Story YourYour “Go to “Go to

Market” Market” StrategyStrategy

Portfolio(s) Portfolio(s) Your “OP”Your “OP”

(Online (Online Presence)Presence)

Personal Personal Brand Brand Contact Contact Points Points

Portfolio(s) Portfolio(s) Your “OP”Your “OP”

(Online (Online Presence)Presence)

Personal Personal Brand Brand Contact Contact Points Points


Questions?Questions?A. Yes. One big question.

What progress are you making on your Career Gear Checklist?

A. Yes. One big question. What progress are you making on your Career Gear Checklist?


CareerCareer Gear:Gear: A Checklist. Brought to you by The Get a Job Workshop Brought to you by The Get a Job Workshop.

Documents

career gearyour strategy

career gearyour brand

career gearok

career objectives

career gearheres

career gearfinallyyou

career gearwhat

brand message