CardStar Connect The Leading Mobile Loyalty Platform November 2010
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CardStar ConnectThe Leading Mobile Loyalty Platform
November 2010
The #1 Mobile Loyalty Platform
Mobilizing LoyaltyProprietary & Confidential
October ‘09 October ‘10
Platforms
Unique Users 220,000 1,000,000
Cards Added 650,000 2,900,000
Cards Shown 1,100,000 7,900,000
Traction: Promotional Content
Mobilizing LoyaltyProprietary & Confidential
Messages & Coupons
August 2010 – October 2010
Deals Served: 1,409
Impressions: 1,352,589
Deals Viewed: 260,483
View Click Through Rate: 19.3%
Call-to-Action: 12,207
Action Click Through Rate: 4.7%
Consumer Value Prop
Mobilizing LoyaltyProprietary & Confidential
It’s All About Convenience!
Loyalty Card Consolidation
Rewards
Promotional Messages
Coupons
Merchant Value Prop
Mobilizing LoyaltyProprietary & Confidential
It’s All About Brand Loyalty!
Stay Connected
Segment & Target Customers
High-Value Dynamic Content
Business Intelligence
CardStar Connect Platform
Mobilizing LoyaltyProprietary & Confidential
Apps &
WebsitesCard Registration & Management
MerchantChannel
Profile Information
Behavior & Intent
CardStar Connect SDK
Loyalty Management Loyalty Graph
The Future of Mobile Loyalty
It’s All About Portability & Personalization!
CardStar Connect Platform
Mobilizing LoyaltyProprietary & Confidential
Apps &
WebsitesCard Registration & Management
MerchantChannel
Profile Information
Behavior & Intent
CardStar Connect API
Loyalty Management Loyalty Graph
Powering Mobile Loyalty
CardStar Connect API• Plug and Play Loyalty Management
• Single Sign On via CardStar Connect ID
• Access to Channel Content and CardStar Analytics
CardStar Connect Platform
Mobilizing LoyaltyProprietary & Confidential
Apps &
WebsitesCard Registration & Management
Profile Information
CardStar Connect API
Loyalty Management Loyalty Graph
Powering Mobile Loyalty
Loyalty Management• Card Registration and Management
• Cloud Services (Backup & Sync)
• Single Loyalty ID Mapped to Multiple Merchant Cards
MerchantChannel
Behavior & Intent
CardStar Connect Platform
Mobilizing LoyaltyProprietary & Confidential
Apps &
WebsitesCard Registration & Management
Profile Information
CardStar Connect API
Loyalty Management Loyalty Graph
Powering Mobile Loyalty
Loyalty Graph• Merchant Relationships
• Demographic Modeling and Segmentation
• Shopping Pattern Analysis
MerchantChannel
Behavior & Intent
Business Model
Mobilizing Loyalty
App Sponsorship Revenue
App Deal / Coupon Revenue
Business Intelligence Revenue
Multiple Revenue Streams
Proprietary & Confidential
Partners
Mobilizing LoyaltyProprietary & Confidential
CardStar Connect Infrastructure
Mobilizing Loyalty
Andy MillerCEO
Andy MillerCEO
C A R DGet CardStar Today!
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