Capitalize on Big Data Through Hitachi Innovation

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CAPITALIZE ON BIG DATA

SARA GARDNER, SENIOR DIRECTOR OF SOFTWARE PRODUCT MARKETING

© Hitachi Data Systems Corporation 2013. All Rights Reserved.

We are creating more digitized data than ever before. Big data is about gaining

new business insight from expanded and previously untapped sources of

information, including unstructured content, machine data logs and social

media.

This presentation will explain how Hitachi Data Systems delivers the

infrastructure, services, content and partner solutions like SAP HANA to help

you capitalize on this opportunity today. The presentation will also show how

the combined companies of Hitachi, Ltd. are at the forefront of innovation for

the world of big data of tomorrow.

By attending this webcast, you’ll learn how to

Use HDS infrastructure to better manage data centers for big data.

Analyze content for enterprise dark data.

Work with HDS partners and services to develop a comprehensive big data

solution.

CAPITALIZE ON BIG DATA

WEBTECH EDUCATIONAL SERIES

CAPITALIZE ON BIG DATA

Capitalize on big data today

‒ Introduction

‒ How we can help you get started

‒ Our integrated strategy for big data

Capitalize on big data tomorrow

‒ How requirements are different

‒ Machine data. The Internet of Things

‒ The unique Hitachi value proposition

‒ Drive innovation today!

TOPICS

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TECHNOLOGY HAS TRANSFORMED BUSINESS

GROWTH OF

UNSTRUCTURED

DATA

STRUCTURED

UNSTRUCTURED

DATA

CLOUD AND

CONSUMPTION MODELS

VIRTUALIZATION IS

EVERYWHERE

RAPID GROWTH OF

APPLICATIONS AND

MOBILE DEVICES

EMERGENCE OF BIG

DATA AND ANALYTICS

DATA LIVES FOREVER,

BUT IN APPLICATION AND

INFRASTRUCTURE SILOS

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BUSINESS PROCESS

DATABASE DATA

HUMAN

ENTERPRISE CONTENT, EXTERNAL SOURCES

MACHINE

SENSOR DATA, COMPLEX DATA

SOURCES OF BIG DATA GROWTH

THE DATA MULTIPLIER EFFECT

More Data with More Complex Relationships…in Real Time and At Scale

To manage, govern and analyze

1X 10X 100X OLTP

EMAIL DOCUMENTS

WEB LOGS SOCIAL

SENSORS M2M LOG

FILES

RECORDING

VIDEO

SATELLITE

IMAGING BIO-

INFORMATICS

VARIETY

VOLUME

VARIETY

VOLUME

VELOCITY VOLUME

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BIG DATA

INSIGHT

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BIG DATA IS BRIDGING THE GAP

HUMAN DATA

MACHINE DATA

STRUCTURED DATA

Capture

Store and manage

Combine and correlate

Analyze

INSIGHT!

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SINGLE VIRTUALIZATION PLATFORM FOR

INFRASTRUCTURE, CONTENT AND INFORMATION

HDS INTEGRATED STRATEGY FOR BIG DATA

ONE PLATFORM FOR ALL DATA

INFRASTRUCTURE

CLOUD

VIRTUALIZATION, MOBILITY

INTEGRATED MANAGEMENT

DATA CENTER CONVERGENCE

INFRASTRUCTURE ON DEMAND

CONTENT

CLOUD

SEARCH, DISCOVER AND INTEGRATE

INDEPENDENT OF APPLICATIONS

ON-DEMAND CONTENT

ARCHIVING AS A SERVICE

INFORMATION

CLOUD

ANALYTICS

UNLOCKING

ENTERPRISE

DARK DATA

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BIG DATA

ONE PLATFORM FOR ALL DATA

MANAGE BIG DATA AT SCALE – ALL DATA TYPES

Dark

Data

MULTI-PROTOCOL/

MULTI-DATA TYPE

VIRTUALIZED

DATA MOBILITY

SINGLE

MANAGEMENT

INFRASTRUCTURE

ON DEMAND

HDI / HCP UCP

SAP, Oracle, Microsoft HNAS Hadoop

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PUT BIG DATA VOLUME IN PERSPECTIVE

4 HD Movies = 200GB

20,000,000 HD Movies = 1EB

20,000 HD Movies = 1PB

1 HD Movie = 50GB It would take 4,566

years to watch 20

million movies!

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HITACHI CONTENT CLOUD

Repurpose

Search

Analyze Store

CO

NT

EN

T

INF

OR

MA

TIO

N

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ENTERPRISE DARK DATA

BRING STRUCTURE TO UNSTRUCTURED DATA

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HITACHI CONTENT PLATFORM

A METADATA BUSINESS EXAMPLE

<claim id=1203 date=20110925>

<policy id=101>

<party id=1 type=car plate=509445>

<claim id=1203 date=20110925>

<policy id=101>

<estimate id=2344 estimator=124 date=20110930>

<claim id=1203 date=20110930>

<policy id=101>

<invoice id=72273881 vendor=2833>

<policy id=101>

<object type=car

plate=454756>

<customer id=2355>

<tow plate=454756>

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BIG DATA IS EVERYWHERE

YOU HAVE BIG DATA!

OPERATIONS DISTRIBUTION

MARKETING

CALL CENTER

MANU- FACTURING

R&D

IT STORES

AND SALES

LOG

LOG

LOG

LOG

SENSOR

DATA

SENSOR

DATA

SENSOR

DATA

WHERE DO I START?

How is big data going to help the business?

How much will it cost?

How risky is it?

How will we measure the return?

How long will it take to see results?

TOP 5 CEO QUESTIONS

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BIG DATA SERVICES

HITACHI CONSULTING AND HITACHI GLOBAL SOLUTIONS SERVICES

Analytics strategy service

Analytics reference architecture service

Analytics solution evaluation and business case service

Consulting

Advisory and architecture services to

empower customers to make business and

technical decisions

Transition

Implementation and integration services to

develop, test and successfully deploy big

data solutions

Support

Comprehensive maintenance and support

services to ensure customer success and

satisfaction with big data solutions Portfolio

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HITACHI UNIFIED COMPUTE PLATFORM SELECT FOR THE SAP HANA PLATFORM

Key benefits of UCP Select for SAP HANA

Scalability and efficiency

Up to 4 Hitachi CB 2000 blades delivering a

single HANA node with up to 80 cores and

1,024GB of memory

Availability

Fibre Channel storage for 99.999% data

availability (HUS 130)

Performance

Well-balanced system with Fibre Channel

storage

BALANCED SYSTEM OF COMPUTE,

SSD, AND STORAGE

SIZE MEMORY # BLADE SOCKETS CORES

SMALL 256 GB 1 2 20

MEDIUM 512 GB 2 4 40

LARGE 1,024 GB 4 8 80

SAP HANA

preloaded by

HDS

SAP HANA processes and calculates real-time analytics, which leverage data

in-memory for actionable and predictive insights

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BEYOND THE APPLIANCE: BIG DATA, HITACHI, AND SAP – A SCENARIO

Publish

Real-time data from

customers and

social media

Unstructured data

repository

ETL process

Existing structured

data from SAP

(POS, CRM)

Analyze buying

preferences and

customer loyalty Individualized

marketing

and retention

programs

Capture

Transform

Combine

Analytics

Decisions

1

2

4

5

GOAL: Leverage loyalty program for more

revenue

3

MOBILE

WEB HANA

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BIG DATA PARTNERS

Analytics

and

Visualization

Data Integration

Services

Converged

Platform

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CAPITALIZE ON BIG DATA

Capitalize on big data today

‒ Introduction

‒ How we can help you get started

‒ Our integrated strategy for big data

Capitalize on big data tomorrow

‒ How requirements are different

‒ Machine data. The Internet of Things

‒ The unique Hitachi value proposition

‒ Drive innovation today!

TOPICS

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WHY BIG DATA OF TOMORROW IS DIFFERENT

Vastly more volume

‒ Machine data expected to exceed current data 100fold

Increased velocity

‒ High-speed ingest

‒ More real-time decision making

Complex data (variety)

‒ Such as image processing from satellites, video surveillance, and medical imaging

Highly verticalized

‒ Deep industry skills needed to develop solutions

ORDERS OF MAGNITUDE BIGGER AND POTENTIALLY MORE COMPLEX

HITACHI – BIG DATA DRIVING BIG INNOVATION

THE FUTURE OF BIG DATA

Machine data is in our DNA

We think more like users

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BIG DATA DRIVING BIG INNOVATION TODAY

Hitachi

Transportation:

Bullet Trains

Demand-based maintenance

Early warning improves

safety

More efficient asset utilization

Telemetry from seismic

sensors

Efficient capture time series

data

Hitachi Power:

Power Stations

Operational data from

sensors

Insight for fleet managers

Competitive differentiation

Hitachi

Construction:

Excavators

HITACHI VISION FOR SOCIAL INNOVATION THROUGH BIG DATA

SOCIAL INNOVATION SOLUTIONS

MEDICAL TRAFFIC SECURITY

RAILWAY PUBLIC DISTRIBUTION

FINANCIAL ENERGY

MACHINE

DATA

HUMAN

DATA

BUSINESS

DATA

INFORMATION CONTENT INFRASTRUCTURE

QUESTIONS AND DISCUSSION

UPCOMING SESSIONS

Big Data in Oil and Gas - How to Tap Its Full Potential , Feb 6, 9am PT,

12pm ET

‒ Featuring IDC Energy Insights’ analyst Jill Feblowitz.

A High-Performance, Scalable Big Data Appliance, Feb. 20, 9am PT

12pm ET

Big Data – Shining the Light on Enterprise Dark Data, Apr 17, 9am PT,

12pm ET

Plus more to come.

Check www.hds.com/webtech for

Links to the recording, the presentation and Q&A (available next week)

Schedule and registration for upcoming WebTech sessions

BIG DATA SERIES

THANK YOU