Big Data, Oportunidades y Retos - Andre Vilela (HITACHI) - JUL 2013

CONFIDENTIAL – For use by Hitachi Data Systems employees and other audiences under NDA only.© Hitachi Data Systems Corporation 2013. All rights reserved.

Big DataOportunidades y RetosAndre Vilela - CTO Latin America

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TECHNOLOGY HAS TRANSFORMED BUSINESS

GROWTH OF UNSTRUCTURED

DATA

STRUCTURED

UNSTRUCTUREDDATA

CLOUD AND CONSUMPTION MODELS

VIRTUALIZATION IS EVERYWHERE

RAPID GROWTH OF APPLICATIONS AND

MOBILE DEVICES

EMERGENCE OF BIG DATA AND ANALYTICS

DATA LIVES FOREVERBUT IN APPLICATION AND INFRASTRUCTURE SILOS

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BUSINESSPROCESSDATABASE DATA

HUMANENTERPRISE CONTENT,

EXTERNAL SOURCES

MACHINESENSOR DATA, COMPLEX DATA

SOURCES OF BIG DATA GROWTH

THE DATA MULTIPLIER EFFECT

More Data with More Complex Relationships…in Real Time and At ScaleTo manage, govern and analyze

1X 10X 100XOLTP

EMAILDOCUMENTS

WEB LOGS SOCIAL

SENSORS M2M LOG FILES

RECORDING

VIDEO

SATELLITE IMAGING BIO-

INFORMATICS

VARIETY VOLUME

VARIETY VOLUME VELOCITY VOLUME

4

BIG DATA

VARIETY

VELOCITY

VOLUME

INSIGHT

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BIG DATA IS BRIDGING THE GAP

HUMAN DATA

MACHINE DATA

STRUCTURED DATA

Capture

CaptureStore and manageCombine and correlate

Analyze

INSIGHT !

Capture

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SINGLE VIRTUALIZATION PLATFORM FOR INFRASTRUCTURE, CONTENT AND INFORMATION

HDS INTEGRATED STRATEGY FOR BIG DATA

ONE PLATFORM FOR ALL DATA

INFRASTRUCTURECLOUD

VIRTUALIZATION, MOBILITY INTEGRATED MANAGEMENT DATA CENTER CONVERGENCE INFRASTRUCTURE ON DEMAND

CONTENTCLOUD

SEARCH, DISCOVER AND INTEGRATE INDEPENDENT OF APPLICATIONS

ON-DEMAND CONTENT ARCHIVING AS A SERVICE

INFORMATIONCLOUD

ANALYTICS UNLOCKING

ENTERPRISE DARK DATA

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BIG DATA

ONE PLATFORM FOR ALL DATA

MANAGING BIG DATA AT SCALE – ALL DATA TYPES

Dark Data

MULTI-PROTOCOL/ MULTI-DATA TYPE

VIRTUALIZED

DATA MOBILITY

SINGLE MANAGEMENT

INFRASTRUCTURE ON DEMAND

HDI / HCPUCP

SAP Oracle MicrosoftHNAS Hadoop

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HITACHI CONTENT CLOUD

Repurpose

Search

AnalyzeStore

CO

NT

EN

T

INF

OR

MA

TIO

N

9

ENTERPRISE DARK DATA

BRINGING STRUCTURE TO UNSTRUCTURED DATA

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HITACHI CONTENT PLATFORM

A META DATA BUSINESS EXAMPLE

<claim id=1203 date=20110925><policy id=101><party id=1 type=car plate=509445>

<claim id=1203 date=20110925><policy id=101><estimate id=2344 estimator=124 date=20110930>

<claim id=1203 date=20110930><policy id=101><invoice id=72273881 vendor=2833>

<policy id=101><object type=car plate=454756><customer id=2355>

<tow plate=454756>

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BIG DATA IS EVERYWHERE

YOU HAVE BIG DATA!

OPERATIONS DISTRIBUTION

MARKETING

CALL CENTER

MANU-FACTURINGR&D

IT STORES AND SALES

LOG

LOG

LOG

LOG

SENSOR DATA

SENSOR DATA

SENSOR DATA

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WHERE DO I START?

How is Big Data going to help the business?

How much will it cost?

How risky is it?

How will we measure the return?

How long will it take to see results?

TOP 5 QUESTIONS FROM CEO’S

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HITACHI UCP FOR SAP HANA

Key benefits of Hitachi UCP for SAP Hana Scalability & Efficiency

Up to four Hitachi Blades delivering a single HANA node with up to 80 cores and 1,024 GB of memory (CB 2000).

AvailabilityFibre-channel storage for 99.999% data availability (HUS 130)

PerformanceWell-balanced system with fibre-channel storage.

BALANCED SYSTEM OF COMPUTE, SSD, AND STORAGE

SIZE MEMORY # BLADE SOCKETS CORES

SMALL 256 GB 1 2 20

MEDIUM 512 GB 2 4 40

LARGE 1,024 GB 4 8 80

SAP HANA preloaded by

HDS

SAP HANA processes and calculates real-time analytics, which leverages data in-memory, for actionable and predictive insights.

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BIG DATA PARTNERS

Analytics and Visualization

Data Integration

Services

Converged Platform

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HITACHI – BIG DATA DRIVING BIG INNOVATION

THE FUTURE OF BIG DATA ???

Machine data is in our DNA

We think more like users

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BIG DATA DRIVING BIG INNOVATION TODAY

Hitachi TransportationBullet Trains

Demand Based MaintenanceEarly warning improve s safetyMore efficient asset utilization

Telemetry from seismic sensorsEfficient capture time series data

Hitachi PowerPower

Stations

Operational data from sensorsInsight for fleet managersCompetitive differentiation

Hitachi ConstructionExcavators

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HITACHI VISION FOR SOCIAL INNOVATION THROUGH BIG DATA

SOCIAL INNOVATION SOLUTIONS

MEDICAL TRAFFIC SECURITY

RAILWAY PUBLIC DISTRIBUTION

FINANCIAL ENERGY

MACHINE DATA

HUMANDATA

BUSINESS DATA

INFORMATIONCONTENTINFRASTRUCTURE

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IT’S DILEMMA & OPPORTUNITIES

CONFIDENTIAL – For use by Hitachi Data Systems employees and other audiences under NDA only.© Hitachi Data Systems Corporation 2013. All rights reserved.

Gracias