Capabilities Overview

Capabilities Overview

Capabilities OverviewMarch, 2010

Overview

About UsOverall Capabilities and Experience

Goods Services

Our ClientsA Sampling of Our PortfolioContact Information

Dawn Barreras MBA Food and Agribusiness, Emphasis in

Marketing, Santa Clara University 15 Years agricultural experience. 10 Years

marketing experience working in Sales/ Marketing Large-scale public event management In-depth marketing experience targeting educated

women with disposable income

Nicole Bellemare BA Psychology, Sociology, University of Nevada,

Las Vegas 15 Years consumer marketing experience. Hands-

on experience managing all marketing aspects of business including product development, production, sales, PR and events.

Award winning editor of news magazine Award winning collateral development and

production

About UsAll your Marketing needs under… One Umbrella.

Overall CapabilitiesWe offer the following: Collateral Development and

Production Branding Messaging Positioning Product Marketing Advertising Copywriting Web Content and Graphics Internal Employee

Communications (i.e. Company newsletters, talking points for sales force, ghostwriting )

Integrated Marketing Promotions

Market Research Event Marketing Marketing Program

Development Channel Support Lead Generation and Nurture Email Marketing Social Media Marketing Consumer Events Catalog Marketing Co-branding

Goods Style Guides and Templates Collateral

Direct market pieces, including mailers and brochures Sales and product sheets

Email marketing Bandwidth capable of broadcasting 5 million+ emails per campaign Creative: Graphically design email campaigns with strict adherence to style guide

specs Technical: Multiple variable data fields including passwords, user IDs, reseller info,

variable “from” displays, and variable image options Database management: Able to suppress, duplicate, scrub and store your user

lists Flexible: Able to respond to last minute campaign needs quickly. Email campaigns

are the result of many different departments’ information and often crucial information won’t materialize until last minute. One Umbrella is able to respond to these situations.

Corporate Communication Company Newsletters PowerPoint presentations for Internal and External audiences

Services Strategy/ Analysis

360 product or company analysis including outbound surveys, top to bottom organization interviews, analysis and summary.

SWOT Analysis Market Research for new product launch

PR/ Press Releases We offer focused releases based on precise geographic markets. We can also

target trade and industry magazines and websites Design

Graphic design services to fit specific job needs from production to high-end big picture projects.

Print and digital Copywriting and proofing

Writing for websites, emails marketing campaigns, collateral, ghost writing for company president/ board members

Proofing collateral, internal communications and whitepapers Events

Direct to consumer and tradeshows Lead generation/ lead nurture

Following the sales cycle to generate a lead and nurture it to a closed sale

Our Clients

Jelly Belly YouSendIt.com Cisco Lenovo Sybase Macrovision Alcatel-Lucent Monterey Mushrooms Allrecipes.com Gilroy Garlic Festival WatchDog Nutrition McLellan Botanicals

Thomas Kinkade Company US Flowers San Francisco Flower Mart HomeAway.com Rainmaker Systems Sol Marketing Sun Microsystems Rocket Farms Sail Channel Islands

We have over 15 years of experience with Consumer, CPG, B2B and High-tech companies including:

A Sampling of Our Portfolio

Jelly Belly Style Guide

Monterey Mushrooms Channel Launch

YouSendIt.com Lead Nurture Program Earth Day Promotion Resource Library

McLellan Botanicals Tradeshow signage Orchid care booklet

Thomas Kinkade Company Style Guide Product Launch Materials Catalogs Newsletters

Macrovision Webinar Launch

Sybase Product Renewal Notification Product Promos

Rainmaker Systems Style Guide Website Whitepapers/Product Sheets

Jelly Belly

Style Guide

Monterey Mushrooms

Channel Launch for Monterey Mushrooms

Included Research Marketing Plan Program Branding Booth Signage Merchandising

YouSendIt.com

Earth Day Promotion

Lead Nurture Program

Resource Library

McLellan Botanicals

McClellan Botanicals Tradeshow signage Orchid care booklet Advertising

Thomas Kinkade Company

Thomas Kinkade Company Style Guide Product Launch

Materials Catalogs Newsletters

Macrovision

Macrovision Webinar Launches

Sybase

Sybase Product Renewal

Notification Product Promos

Rainmaker Systems

Rainmaker Systems Style Guide Website Whitepapers/Product

Sheets

Marketing-on-Demand

Complete turn key services or á la carte Project basis or ongoing support offered

for flexible budgeting Speedy, responsive team with constant

contact and updates Be involved as you want to be Your perfect extended Marketing

department

Contact Us

We look forward to working with you!

Dawn Barreras(831) [email protected]

Nicole Bellemare(408) [email protected]

www.oneumbrellamarketing.com