Cannes Lions 2012 Winning Campaigns - Film Craft

Grand Prix

Brand: Canal+Agency: Euro RSCG, Paris

Industry: Media & PublishingMedia: TV & CinemaPublished: Oct., 2011Market: FranceLanguage: French

Chief Creative Officer: Stéphane XibérrasCreative Director: Jean-ChristopheRoyer, Stéphane XibérrasCopywriter: Jean-Christophe RoyerArt Director: Eric AstorgueDirector: Matthijs van Heijningen

The more we watch CANAL+, the more welike cinema.(original language) Plus on regardeCANAL+, plus on aime le cinéma.

The Bear Watch the video

Click for full credits Click for all Cannes Lions winners

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Brand: Chipotle Mexican GrillAgency: CAA, Los Angeles, CA

Industry: Catering industryMedia: TV & CinemaMarket: United StatesLanguage: English

Director: Johnny Kelly Cultivate a Better World

Back to the Start Watch the video


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Brand: Arla FoodsAgency: Blink Productions, London (England)

Industry: FoodMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Dan Norris, RayShaughnessyCopywriter: Dan Norris, Ray ShaughnessyArt Director: Dan Norris, Ray ShaughnessyDirector: Blink Productions, Dougal Wilson

Rainbow Watch the video


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Brand: Procter & Gamble (P&G)Agency: Wieden+Kennedy, Portland, OR

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United States

Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Danielle Flagg, KarlLiebermanCopywriter: Kevin JonesArt Director: Ollie WatsonDirector: Alejandro Gonzalez Inarritu

BEST JOB Watch the video


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Brand: The GuardianAgency: BBH, London (England)

Industry: Media & PublishingMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: Mark LewisArt Director: Matt FitchDirector: Ringan Ledwidge

THREE LITTLE PIGS Watch the video


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Brand: The Times of IndiaAgency: Ramesh Deo Productions, Mumbai

Industry: Media & PublishingMedia: TV & CinemaMarket: India

Chief Creative Officer: Agnello DiasDirector: Abhinay Deo

I AM MUMBAI Watch the video


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Brand: CartierAgency: Marcel, Paris

Industry: Personal accessoriesMedia: TV & CinemaMarket: France

Chief Creative Officer: Sébastien VacherotExecutive Creative Director: FlorentImbert, Emmanuel LalleveCopywriter: Emmanuel LalleveArt Director: SeyraneBoulekbache, Sébastien VacherotDirector: Bruno Aveillan

L'ODYSSÉE Watch the video


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Brand: Chipotle Mexican GrillAgency: CAA, Los Angeles, CA

Industry: Catering industryMedia: TV & CinemaMarket: United StatesLanguage: English

Director: Johnny Kelly Cultivate a Better World

Back to the Start Watch the video








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Brand: ConverseAgency: Anomaly, New York City, NY

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaMarket: United States

Executive Creative Director: Mike ByrneCreative Director: Ian ToombsDirector: Brian Beletic

History Made in the Making Watch the video


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Brand: LionAgency: BMF, Sydney, NSW

Industry: Alcoholic drinksMedia: TV & CinemaMarket: AustraliaLanguage: English

Chief Creative Officer: Warren BrownExecutive Creative Director: ShaneBradnick, Dylan TaylorCreative Director: Shane BradnickCopywriter: Philip SicklingerArt Director: Exit Films, Corinne Goode, GusTreadgoldDirector: Garth Davis

The Clean Crisp Taste

The Nocturnal Migration Watch the video


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Brand: Procter & Gamble (P&G)Agency: Wieden+Kennedy, Portland, OR

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United States

Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Danielle Flagg, KarlLiebermanCopywriter: Kevin JonesArt Director: Ollie WatsonDirector: Alejandro Gonzalez Inarritu

BEST JOB Watch the video








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Brand: The GuardianAgency: BBH, London (England)

Industry: Media & PublishingMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nick GillCreative Director: David KolbuszCopywriter: Mark LewisArt Director: Matt FitchDirector: Ringan Ledwidge

THREE LITTLE PIGS Watch the video








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Brand: HennessyAgency: Droga5, New York City, NY

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United States

Chief Creative Officer: David DrogaExecutive Creative Director: Ted Royer, NikStudzinskiCreative Director: Maja Fernqvist, KimMok, Joakim SaulCopywriter: Feliks RichterArt Director: Alex NowakDirector: Johnny Green

MANNY Watch the video


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Bronze

Brand: ISPCCAgency: Ogilvy, Dublin

Industry: Public interest & Non-profitMedia: TV & CinemaPublished: Apr., 2011Market: Ireland

Creative Director: Colin NimickCopywriter: Des Kavanagh, ColinNimick, Laurence O'ByrneArt Director: Des Kavanagh, LaurenceO'ByrneDirector: Blinder, Richie Smyth

I CAN'T WAIT Watch the video


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Brand: NikeAgency: Saatchi & Saatchi, São Paulo

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaPublished: Jun., 2011Market: BrazilLanguage: English

Chief Creative Officer: Fábio FernandesCreative Director: FábioFernandes, Eduardo LimaCopywriter: Eduardo Lima, Pedro PradoArt Director: Rodrigo Castellari

Addiction Watch the video


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Brand: MIFFAgency: BBDO, Melbourne, VIC

Industry: Culture, Recreation & SportMedia: TV & CinemaMarket: AustraliaLanguage: Russian

Executive Creative Director: Ant KeoghCreative Director: Damian RoyceCopywriter: Nick KellyDirector: Steve Ayson

Only The Best Films Make The Cut

Potato Peelers Watch the video


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Brand: NokiaAgency: Wieden+Kennedy, London (England)

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Tony Davidson, KimPapworthCopywriter: David Bruno, Tom SeymourArt Director: David Bruno, Tom SeymourDirector: Sumo Science

Gulp Watch the video


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Brand: VolkswagenAgency: DDB, Sydney, NSW

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Aug., 2011Market: Australia

Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, SteveWakelamCopywriter: Nick Pringle, Steve WakelamArt Director: Nick Pringle, Steve WakelamDirector: Mark Molloy

You never forget your first car

Memories Watch the video


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Brand: NissanAgency: TBWA, Los Angeles, CA

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Apr., 2011Market: United States

Chief Creative Officer: Jack Neary, RobSchwartzCreative Director: Chris Adams, MargaretKeene, Jeff Kemhadjian, Chris Lynch, MarkMason, Tito Melega, Allen Oke, GlennSanders, Dylan Schwartz, Jonathan SmithCopywriter: Marcin Markiewicz, DylanMeagher, Ron SchlessingerArt Director: Rodger Eyre, Alex Haglund, BillHornstein, Vlad IvangorodskyDirector: MJZ, Dante Ariola

Nissan: Gas Powered Everything Watch the video


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Brand: VolkswagenAgency: Agence.V., Saint Ouen

Industry: Automotive & ServicesMedia: TV & CinemaMarket: France

Chief Creative Officer: Christian VinceCreative Director: Christian VinceCopywriter: Jocelyn DevauxArt Director: Sylvain GuyomardDirector: Akama

Hedgehog Watch the video


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Brand: Canadian Film FestAgency: JWT, Toronto, ON

Industry: Culture, Recreation & SportMedia: TV & CinemaMarket: CanadaLanguage: English

Executive Creative Director: MartinShewchuck, Martin Shewchuk, Paul WalesCreative Director: Craig Markou, Colin WinnCopywriter: Colin WinnArt Director: Craig MarkouDirector: David McNally, Alex Sirorsky

Bank Teller Watch the video


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Brand: TEDAgency: We are Pi, Amsterdam

Industry: Culture, Recreation & SportMedia: CyberPublished: Mar., 2012Market: NetherlandsLanguage: English

Creative Director: Hobson ChantArt Director: Raphaëlle Baux, LaurentTesseyreDirector: Korner Union

Tedxsummit Intro Watch the video


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Brand: TalktalkAgency: CHI & Partners, London (England)

Industry: Professional & Public servicesMedia: TV & CinemaPublished: Dec., 2010Market: United KingdomLanguage: English

Executive Creative Director: JonathanBurleyCreative Director: Warren MooreCopywriter: Matt Collier, Wayne RobinsonArt Director: Matt Collier, Wayne RobinsonDirector: Adam Berg

Homes Within Homes Watch the video


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Brand: VolkswagenAgency: Deutsch, Los Angeles, CA

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: Mark HunterExecutive Creative Director: JeromeAustria, Matt Ian, Michael KadinCopywriter: Kate O'connerArt Director: Donna KoDirector: Keith Schofield

The Bark Side Watch the video


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Brand: NikeAgency: Harvest, Santa Monica, CA


Creative Director: Ean LenschDirector: The Hoffman Brothers

Jumprope Watch the video


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Brand: Levi'sAgency: Wieden+Kennedy, Portland, OR


Creative Director: Eric Baldwin, MarkFitzloff, Susan Hoffman, TylerWhisnand, Jeff WilliamsCopywriter: Charles Bukowski, AntonyGoldsteinArt Director: Julia Blackburn, Jeff WilliamsDirector: Ralf Schmerberg

Legacy Watch the video


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Brand: LionAgency: BMF, Sydney, NSW

Industry: Alcoholic drinksMedia: TV & CinemaMarket: AustraliaLanguage: English

Chief Creative Officer: Warren BrownExecutive Creative Director: ShaneBradnick, Dylan TaylorCreative Director: Shane BradnickCopywriter: Philip SicklingerArt Director: Exit Films, Corinne Goode, GusTreadgoldDirector: Garth Davis

The Clean Crisp Taste

The Nocturnal Migration Watch the video








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Brand: DoritosAgency: BBDO, London (England)

Industry: Confectionery & SnacksMedia: TV & CinemaPublished: Jul., 2011Market: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Mark FairbanksCopywriter: Paul Knott, Jeremy Tribe, TimVance, Prabs WignarajahArt Director: Paul Knott, JeremyTitbe, Jeremy Tribe, Tim Vance, PrabhuWignarajah, Prabs WignarajahPhotography: Ray CoatesDirector: The Glue Society, GaryFreedman, Gary Freeman

Dip Desperado Watch the video


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Brand: DIRECTVAgency: Grey, New York City, NY

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: Cco, President, TorMyhrenExecutive Creative Director: Dan KelleherCreative Director: Doug Fallon, StevenFogel, Dan Kelleher, Tor MyhrenCopywriter: Steven FogelArt Director: Doug FallonDirector: Tom Kuntz, Emmanuel Lubezki

PLATOON Watch the video


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Brand: New Zealand Transport AgencyAgency: Finch, Sydney, NSW

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: Australia

Executive Creative Director: Philip AndrewCreative Director: Brigid AlkemaCopywriter: Emily Beautrais, AlexMetson, Dan MothArt Director: Michael de TullioDirector: Derin Seale

FLYING OBJECTS Watch the video


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Brand: MTVAgency: Loducca, São Paulo

Industry: Media & PublishingMedia: TV & CinemaMarket: Brazil

Creative Director: André Faria, GugaKetzer, Cassio MoronCopywriter: Patrick Matzenbacher, MarceloRosaArt Director: Alexandre Amaral, GregoryKickowDirector: Dulcídio Caldeira

PLAY RAMIREZ Watch the video


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Brand: Axis AwardsAgency: Special, Auckland

Industry: Culture, Recreation & SportMedia: TV & CinemaMarket: New Zealand

Creative Director: Tony Bradbourne, RobJackCopywriter: Tony Bradbourne, Rob JackArt Director: Tony Bradbourne, Rob Jack

THE MOST CREATIVE COUNTRY IN THE WORLD Watch the video


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Brand: 91 RockAgency: JWT, São Paulo


Executive Creative Director: RobertoFernandez, Ricardo JohnCreative Director: RobertoFernandez, Ricardo JohnCopywriter: Rafael Freire, Leandro PinheiroArt Director: Rodrigo Adam

DEATHS Watch the video


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Brand: NikeAgency: Rattling Stick, London (England)

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaMarket: United Kingdom

Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Dan Hon, RyanO'Rourke, Alberto PonteCopywriter: Reuben HowerArt Director: Stuart BrownDirector: Ringan Ledwidge

I WOULD RUN TO YOU Watch the video


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Brand: GoogleAgency: GOOGLE, Mountainville, NY

Industry: Internet sites & ServicesMedia: TV & Cinema

Creative Director: Jonathan ZamesCopywriter: Jonathan ZamesArt Director: Garret LoweDirector: Jonathan Zames

INTRODUCING GOOGLE PLAY Watch the video


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Brand: ToyotaAgency: Smuggler, Hollywood, CA


Executive Creative Director: ChrisAdams, Margaret KeeneCreative Director: Andre LemasurierArt Director: Brad BurkeDirector: Mark Molloy

KENTUCKY Watch the video


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Brand: ChevroletAgency: Goodby Silverstein & Partners, SanFrancisco, CA


Executive Creative Director: JamieBarrett, Hunter HindmanCreative Director: Andrew Bancroft, JamieBarrett, Joakim Borgström, HunterHindman, Niklas LiljaCopywriter: Andrew Bancroft, NiklasLilja, Brian PerkinsArt Director: Joakim BorgströmDirector: Brian L. Perkins

OK GO Watch the video


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Brand: ESPNAgency: Wieden+Kennedy, New York City, NY

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: BrandonHenderson, Stuart JenningsCopywriter: Dave Canning, Lauren CostaArt Director: Cyrus CoulterDirector: Tim Godsall

THE NAME Watch the video


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Brand: Follow MagazineAgency: DDB, São Paulo


Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Sergio Valente, MarcoVersolatoCopywriter: Caio MattosoArt Director: Rodrigo MendesDirector: Jarbas Agnellis, Doug Bello

IS THE NEW Watch the video


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Brand: Tiense SuikerAgency: Euro RSCG, Brussels

Industry: FoodMedia: TV & CinemaMarket: Belgium

Chief Creative Officer: Dominique VanDormaalExecutive Creative Director: Dominique VanDormaalCreative Director: Dominique Van DormaalCopywriter: Peter BronselaerArt Director: Nam SimonisDirector: Joe Vanhoutteghem

T-MAN Watch the video


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Brand: Cloetta PopsyAgency: Dist Creative, Oslo

Industry: Confectionery & SnacksMedia: TV & CinemaMarket: Norway

Creative Director: Finn Knudsen, EirikSorensenCopywriter: Petter Gulli, Finn Knudsen, EirikSorensenArt Director: Finn Knudsen, Eirik SorensenDirector: Henrik Sander

THE SWEDISH TRUCK DRIVERS Watch the video


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Cannes Lions 2012 Winning Campaigns - Film Craft

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cannes lions winnersbrand

tv cinemamarket

emmanuel lalleveart

ray shaughnessyart director

nick gillcreative director

mark lewisart director

susan hoffmancreative

kim papworthcreative