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Cannes Lions 2012 Winning Campaigns Promo En

Apr 14, 2016

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Otávio Leite

Cannes Lions 2012 Winning Campaigns Promo En
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Page 1: Cannes Lions 2012 Winning Campaigns Promo En
Page 2: Cannes Lions 2012 Winning Campaigns Promo En
Page 3: Cannes Lions 2012 Winning Campaigns Promo En

Grand Prix

Page 4: Cannes Lions 2012 Winning Campaigns Promo En

Brand: American ExpressAgency: Crispin Porter + Bogusky, Boulder, CO

Industry: Financial & Legal servicesMedia: Direct MarketMarket: United States

Chief Creative Officer: JeffBenjamin, Lincoln Bjorkman, Rob ReillyExecutive Creative Director: Mark TaylorCreative Director: Dan Ligon, TomMiller, Allen RichardsonCopywriter: Adrian Alexander, KellyMcCormick, Jens McNaughtonArt Director: Mike Blanch, DanielBurke, Josh Gross, Laura Potsic, RochelleRaissDirector: Kaylin Goldstein, Andrew Teagle

SMALL BUSINESS GETS AN OFFICIAL DAY Watch the video

Click for full credits Click for all Cannes Lions winners

Page 5: Cannes Lions 2012 Winning Campaigns Promo En

Gold

Page 6: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Engagement CitoyenAgency: Ogilvy, Tunis

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Tunisia

Creative Director: Nicolas Courant, GéraldHéraudCopywriter: Asma Kanzari, MehdiLamloum, Yosri MimounaArt Director: Yassine Boughaba, NicolasCourant, Gérald HéraudDirector: PropagandaProductions, Propaganda, FedhChabbi, Fehd Chabbi, Fehd Chebbi

The Return of Dictator Ben Ali Watch the video

Click for full credits Click for all Cannes Lions winners

Page 7: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Engagement CitoyenAgency: Ogilvy, Tunis

Industry: Public interest & Non-profitMedia: OutdoorMarket: Tunisia

Creative Director: Nicolas Courant, GéraldHéraudCopywriter: Asma Kanzari, MehdiLamloum, Yosri MimounaArt Director: Yassine Boughaba, NicolasCourant, Gérald HéraudDirector: PropagandaProductions, Propaganda, FedhChabbi, Fehd Chabbi, Fehd Chebbi

The Return of Dictator Ben Ali Watch the video

Click for full credits Click for all Cannes Lions winners

Page 8: Cannes Lions 2012 Winning Campaigns Promo En

Brand: CarlsbergAgency: Duval Guillaume, Brussels

Industry: Alcoholic drinksMedia: TV & CinemaMarket: BelarusLanguage: English

Executive Creative Director: KatrienBottez, Geoffrey HantsonCreative Director: Katrien Bottez, GeoffreyHantson, Koenraad LefeverCopywriter: Dries de WildeArt Director: Dries de Wilde, KoenraadLefeverDirector: Cecilia Verheyden

Bikers Watch the video

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Page 9: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Australian Defence ForceAgency: Y&R, Melbourne, VIC

Industry: Professional & Public servicesMedia: Cyber

Executive Creative Director: Ben CoulsonCreative Director: Mark Addy, ChrisNorthamCopywriter: Matt LawsonArt Director: Jake BarrowPhotography: Hugh Peachey

MOBILE MEDIC Watch the video

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Page 10: Cannes Lions 2012 Winning Campaigns Promo En

Brand: LegoAgency: Serviceplan, Munich

Industry: Toys & GamesMedia: Ambient & InteractiveMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: MatthiasHarbeckCreative Director: Oliver Palmer, AlexanderRehmCopywriter: Nicolas Becker, LorenzLanggartnerArt Director: Andreas Balog, Marijo Sanje

LEGO BUILDERS OF SOUND Watch the video

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Page 11: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Coordown OnlusAgency: Saatchi & Saatchi, Milan

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Italy

Executive Creative Director: AgostinoToscanaCreative Director: LucaLorenzini, Alessandro Orlandi, LucaPanneseCopywriter: Luca LorenziniArt Director: Luca PannesePhotography: Lorenzo, Platinum, DavideBodini, Matteo Cremonini, MecaniqueGénérale, Boudwjin SmitDirector: Nadia de Paoli, Bosi ESironi, Xavier Mairesse, Luca Maroni, LeonePompuc, Jose Pratt

INTEGRATION DAY Watch the video

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Page 13: Cannes Lions 2012 Winning Campaigns Promo En

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

PUSH TO ADD DRAMA Watch the video

Click for full credits Click for all Cannes Lions winners

Page 14: Cannes Lions 2012 Winning Campaigns Promo En

Brand: SamsungAgency: Cheil, Seoul

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: South Korea

Chief Creative Officer: Ina ChoiExecutive Creative Director: Hye Won OhCreative Director: Hye Won OhCopywriter: Myungpyo Eun, Hyunjung ParkArt Director: Taejin Im, HwaseokJang, Hayean Kim

INSIGHT Watch the video

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Page 15: Cannes Lions 2012 Winning Campaigns Promo En

Brand: SpriteAgency: Ogilvy, São Paulo

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Danilo JanjácomoArt Director: Fernando SaúDirector: Gualter Pupo

SPRITE SHOWER Watch the video

Click for full credits Click for all Cannes Lions winners

Page 17: Cannes Lions 2012 Winning Campaigns Promo En

Brand: LGAgency: Y&R, Amsterdam

Industry: Electronics & Audio-VisualMedia: CyberMarket: Netherlands

Creative Director: Sheldon Bont, LionellSchuringCopywriter: Andrew Maaldrink, LionellSchuringArt Director: Sheldon Bont, Theo Korf, NickPlompDirector: Hans Knaapen

LG THIEF Watch the video

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Page 18: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Hellmann'sAgency: Ogilvy, São Paulo

Industry: FoodMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Rubens Filho, EduardoMarquesCopywriter: Ricardo Lins, Eduardo MarquesArt Director: Raphael Lucone, GuilhermeNobrega, Rafael RizutoDirector: Georgia Guerra Peixe, GiulianoSaade

RECIPE RECEIPT Watch the video

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Page 20: Cannes Lions 2012 Winning Campaigns Promo En
Page 21: Cannes Lions 2012 Winning Campaigns Promo En

Silver

Page 22: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Ministry of Defense - PAHDAgency: Lowe, Bogotá

Industry: Public interest & Non-profitMedia: OutdoorMarket: Colombia

Chief Creative Officer: Jose Miguel SokoloffExecutive Creative Director: Jaime DuqueCreative Director: Jaime Duque, SantiagoMesaCopywriter: Mario Lagos, Sergio LeonArt Director: Carlos Rodríguez, CarlosAndrés Rodríguez

Operation Rivers of Light Watch the video

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Page 23: Cannes Lions 2012 Winning Campaigns Promo En

Brand: American ExpressAgency: Crispin Porter + Bogusky, Boulder, CO

Industry: Financial & Legal servicesMedia: Direct MarketMarket: United States

Chief Creative Officer: JeffBenjamin, Lincoln Bjorkman, Rob ReillyExecutive Creative Director: Mark TaylorCreative Director: Dan Ligon, TomMiller, Allen RichardsonCopywriter: Adrian Alexander, KellyMcCormick, Jens McNaughtonArt Director: Mike Blanch, DanielBurke, Josh Gross, Laura Potsic, RochelleRaissDirector: Kaylin Goldstein, Andrew Teagle

SMALL BUSINESS GETS AN OFFICIAL DAY Watch the video

Click for full credits Click for all Cannes Lions winners

Page 24: Cannes Lions 2012 Winning Campaigns Promo En

Brand: MontblancAgency: Leo Burnett, Milan

Industry: Personal accessoriesMedia: Promotion & EventMarket: Italy

Executive Creative Director: PaoloDematteis, Riccardo RobiglioCreative Director: Paolo BoccardiCopywriter: Markus Johansson, FrancescoSimonettiArt Director: Andre Gidoin

THE BEAUTY OF A SECOND Watch the video

Click for full credits Click for all Cannes Lions winners

Page 27: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Joe FMAgency: Dallas, Antwerp

Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium

Creative Director: Stijn Gansemans, JohanRoelandt, Koen van DeunCopywriter: Koen van DeunArt Director: Johan RoelandtPhotography: Sofie Rata

THE NATIONAL SURPRISE PARTY Watch the video

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Page 28: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Camp NectarAgency: Age Isobar, São Paulo

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Brazil

Creative Director: Carlos DomingosCopywriter: Charles Faria, DaguitoRodriguesArt Director: Fuku, HenriqueMattos, Cristiano Rodrigues

REAL FRUIT BOXES Watch the video

Click for full credits Click for all Cannes Lions winners

Page 29: Cannes Lions 2012 Winning Campaigns Promo En

Brand: NikeAgency: JWT, Mexico City

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Mexico

Chief Creative Officer: Manuel TecheraExecutive Creative Director: EnriqueCodesido, Daniel GranattaCreative Director: Eduardo SallesCopywriter: Leticia ArreolaArt Director: Gustavo Bosque, CristianCañibe, Edgar de la Cruz

BID YOUR SWEAT Watch the video

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Page 30: Cannes Lions 2012 Winning Campaigns Promo En

Brand: GoogleAgency: Hakuhodo, Tokyo

Industry: Internet sites & ServicesMedia: CyberMarket: Japan

Executive Creative Director: Kentaro KimuraCreative Director: Kentaro Kimura, KeiichiMotoyamaCopywriter: Yasutaka Ide, Hitoshi SakamotoArt Director: Yusei KakizakiDirector: AOI Advertising PromotionInc, Hiroki Ono

MEMORIES FOR THE FUTURE Watch the video

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Page 32: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Ezaki GlicoAgency: Engine Film, Tokyo

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Japan

Creative Director: Tomoaki TsujiCopywriter: Kosuke Matsushita, TakatoshiNakaoArt Director: Masaki Fukumori, TaichiSayamaPhotography: Keisuke NishitaniDirector: Takatoshi Nakao, Hidehiro Shimizu

THE SECRET IDOL Watch the video

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Page 33: Cannes Lions 2012 Winning Campaigns Promo En

Brand: PumaAgency: Circus DF, Mexico City

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: Mexico

Executive Creative Director: FacundoRomeroCreative Director: Javier de laFuente, Alejandro SteaCopywriter: Ignacio RozentalArt Director: Ezequiel Chareca

THE WORLD´S FASTEST PURCHASE Watch the video

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Page 34: Cannes Lions 2012 Winning Campaigns Promo En

Brand: ToyotaAgency: Happiness, Brussels

Industry: Automotive & ServicesMedia: Promotion & EventMarket: Belgium

Executive Creative Director: PeterAmpe, Karen CorriganCreative Director: Peter Ampe, JorisJoosten, Isabel PeetersCopywriter: Patrick GlorieuxArt Director: Naim Baddich, Cecilia AzcarateIsturizPhotography: Bob Jeusette

TOYOTA IQ STREETVIEW Watch the video

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Page 35: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Pima Air and Space MuseumAgency: BBDO, San Francisco, CA

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: United States

Executive Creative Director: Mike McKayCreative Director: Jack Harding, DanHofstadter, Bryan HouletteCopywriter: Dan HofstadterArt Director: Sara Nicely

GREAT PAPER AIRPLANE PROJECT Watch the video

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Page 36: Cannes Lions 2012 Winning Campaigns Promo En

Brand: SlurpeeAgency: Leo Burnett, Melbourne, VIC

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia

Executive Creative Director: Jason WilliamsCreative Director: Jason WilliamsCopywriter: Ellen Bullen, EamonnDixon, Andrew WoodheadArt Director: James Orr

BYO CUP DAY Watch the video

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Page 39: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Swedish Armed ForcesAgency: DDB, Stockholm

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Sweden

Creative Director: MagnusJakobsson, Fredrik SimonssonCopywriter: Martin Lundgren, JeffSalomonssonArt Director: Lisa Granberg, Daniel Mencak

WHO CARES? Watch the video

Click for full credits Click for all Cannes Lions winners

Page 41: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Wrigley'sAgency: BBDO, London (England)

Industry: Beauty & HealthMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Thiago de Moraes, MarkFairbanksCopywriter: Neil BennunDirector: Somethin' Else, Paul Bennun

THE NIGHTJAR Watch the video

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Page 43: Cannes Lions 2012 Winning Campaigns Promo En

Bronze

Page 44: Cannes Lions 2012 Winning Campaigns Promo En

Brand: VolkswagenAgency: TRY, Oslo

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Jun., 2011Market: Norway

Creative Director: Petter Bryde, ThorbjørnRuudCopywriter: Petter Bryde, AndersHolm, Sebastian Prestø, Eva SannumArt Director: Markus Lind, Thorbjørn Ruud

The BlueMotion Roulette

Volkswagen: Roulette Watch the video

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Page 45: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Troy LibraryAgency: Leo Burnett, Chicago, IL

Industry: Media & PublishingMedia: CyberMarket: United States

Executive Creative Director: Peter McHughCreative Director: Glen Hilzinger, PeterMcHugh, Bob VeaseyCopywriter: Mike Davis, Rob ThiemannArt Director: Derek Tent

Book Burning Party Watch the video

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Page 46: Cannes Lions 2012 Winning Campaigns Promo En

Brand: IntelAgency: Projector Inc., Tokyo

Industry: Electronics & Audio-VisualMedia: CyberMarket: Japan

Creative Director: Koichiro TanakaCopywriter: Latina InternationalCorporation, Lilia SilvaArt Director: Masanori SakamotoDirector: Eiji Tanigawa

The Museum of Me Watch the video

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Page 47: Cannes Lions 2012 Winning Campaigns Promo En

Brand: PepsiAgency: BBDO, Makati City

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Philippines

Chief Creative Officer: David GuerreroCreative Director: Dale LopezCopywriter: David Guerrero, RaymundSison, Rachel TeoticoArt Director: Dale Lopez, LeahMababangloob, Dennis Nierra, Tim VillelaPhotography: Leo Dino, Karel Sevilla

Bottle Lights Watch the video

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Page 48: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Mercedes-BenzAgency: Lukas Lindemann Rosinksi, Hamburg

Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: Germany

Chief Creative Officer: ArnoLindemann, Bernhard LukasCreative Director: Thomas Heyen, MarkusKremer, Arno Lindemann, Bernhard LukasCopywriter: Teja Fischer, Tobias SchroederArt Director: Moritz Frehse

Key to Viano Watch the video

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Page 50: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Verband Austria SolarAgency: Serviceplan, Munich

Industry: Industrial & AgriculturalMedia: Design & BrandingMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: ChristophEverkeCreative Director: Nagel Alexander, MöllerCosimo, Christoph Everke, CosimoMoeller, Alexander NagelCopywriter: Moritz DornigArt Director: Matthaeus Frost, NöselMathias, Frost Matthäus

THE SOLAR ANNUAL REPORT 2011 Watch the video

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Page 51: Cannes Lions 2012 Winning Campaigns Promo En

Brand: MontblancAgency: Leo Burnett, Milan

Industry: Personal accessoriesMedia: Promotion & EventMarket: Italy

Executive Creative Director: PaoloDematteis, Riccardo RobiglioCreative Director: Paolo BoccardiCopywriter: Markus Johansson, FrancescoSimonettiArt Director: Andre Gidoin

THE BEAUTY OF A SECOND Watch the video

Click for full credits Click for all Cannes Lions winners

Page 52: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Eterna CadenciaAgency: DraftFCB, Buenos Aires

Industry: Media & PublishingMedia: Promotion & EventMarket: Argentina

Executive Creative Director: JavierCampopianoCreative Director: Lulo CalióCopywriter: Lucas BongioanniArt Director: Javier Agena AgoyaDirector: Alejo Y Santi

THE BOOK THAT CAN'T WAIT Watch the video

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Page 53: Cannes Lions 2012 Winning Campaigns Promo En

Brand: SpriteAgency: Ogilvy, São Paulo

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Danilo JanjácomoArt Director: Fernando SaúDirector: Gualter Pupo

SPRITE SHOWER Watch the video

Click for full credits Click for all Cannes Lions winners

Page 55: Cannes Lions 2012 Winning Campaigns Promo En

Brand: The British Heart FoundationAgency: Grey, London (England)

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: NilsLeonard, Seb RoyceCreative Director: Vicki MaguireCopywriter: Kat ClaphamDirector: Mark Jenkinson, WayneMcClammy

BHF - VINNIE Watch the video

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Page 56: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Camp NectarAgency: Age Isobar, São Paulo

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Brazil

Creative Director: Carlos DomingosCopywriter: Charles Faria, DaguitoRodriguesArt Director: Fuku, HenriqueMattos, Cristiano Rodrigues

REAL FRUIT BOXES Watch the video

Click for full credits Click for all Cannes Lions winners

Page 59: Cannes Lions 2012 Winning Campaigns Promo En

Brand: McDonald'sAgency: DDB, Warsaw

Industry: Catering industryMedia: OutdoorMarket: Poland

Chief Creative Officer: Marcin MroszczakCreative Director: Zuzanna Duchniewska-Sobczak, Maciej WaligoraCopywriter: Mateusz KsiazekArt Director: Magdalena Drozdowska

HAMBURGER TIMETABLE Watch the video

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Page 60: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Coca-ColaAgency: McCann Erickson, hongkong

Industry: Non-alcoholic drinksMedia: CyberMarket: China

Chief Creative Officer: Spencer WongExecutive Creative Director: NickLim, Spencer WongCreative Director: Mark KongCopywriter: Mark KongArt Director: Tonkie Chan, DanielCheung, Rika Kojima, Kitty Tang

CHOK! CHOK! CHOK! Watch the video

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Page 61: Cannes Lions 2012 Winning Campaigns Promo En

Brand: C&AAgency: DDB, São Paulo

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Brazil

Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Cristian Mazzeo, RicardoTronquiniCopywriter: Helio Marques, Flavio ReghiniArt Director: Marcelo Bruzzesi, CaioCardoso, Rodrigo GhiorziPhotography: Sérgio Prado

FASHION LIKE Watch the video

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Page 62: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Swedish Armed ForcesAgency: DDB, Stockholm

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Sweden

Creative Director: MagnusJakobsson, Fredrik SimonssonCopywriter: Martin Lundgren, JeffSalomonssonArt Director: Lisa Granberg, Daniel Mencak

WHO CARES? Watch the video

Click for full credits Click for all Cannes Lions winners

Page 63: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Chulabhorn HospitalAgency: Leo Burnett, Bangkok

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Thailand

Chief Creative Officer: Sompat TrisadikunExecutive Creative Director: KeeratieChaimoungkalo, Sanpathit TavijaroenCopywriter: Fuad Ahmad, PuttipongPattanapongsagornArt Director: PuripongLimwanatipong, SanpathitTavijaroen, Sompat TrisadikunPhotography: Navaratana Donkort, AtikomFutemwong

HAIR FOR HOPE Watch the video

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Page 64: Cannes Lions 2012 Winning Campaigns Promo En

Brand: MicrosoftAgency: Kumpany, Amsterdam

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: Netherlands

Creative Director: Ingrid Mesman, EdsardSchutte, Marc van WageningenCopywriter: Nikki De La Rambelje, DimitriMichelsArt Director: Sjoerd Bongertman, RobbieVerdoes

MICROSOFT, BRITT'S TELEPHONE Watch the video

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Page 65: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Brazilian Academy of ArtAgency: DDB, São Paulo

Industry: EducationMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Gustavo VictorinoCopywriter: Tomas Correa, Antero NetoArt Director: Mozar Gudin, Gustavo Victorino

+ ARTE Watch the video

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Page 66: Cannes Lions 2012 Winning Campaigns Promo En

Brand: S-OILAgency: Cheil, Seoul

Industry: Automotive & ServicesMedia: Promotion & EventMarket: South Korea

Chief Creative Officer: Ina ChoiExecutive Creative Director: Thomas Hong-tack KimCreative Director: Inhyang MoonCopywriter: Inhyang MoonArt Director: Kakyoun Park, Keetae RyuDirector: Jongmyung Kang

HERE BALLOON Watch the video

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Page 67: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Museo De Memoria Y ToleranciaAgency: Ogilvy, Mexico City

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Mexico

Creative Director: Iván González, CarlosHolcombe, Manuel VegaCopywriter: Ana Paola Noriega, ManuelVegaArt Director: Juan Carlos de Torno, OrlandoGarcía, Ana Méndez, Marco AntonioQuevedo

LIONTWEETBULLETS

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Page 69: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Beck'sAgency: Mother, London (England)

Industry: Alcoholic drinksMedia: Promotion & EventMarket: United Kingdom

Creative Director: Stephen Butler, MarkWaitesCopywriter: Ana Balarin, HermetiBalarin, Jason Bottenus, Ed WarrenArt Director: Ana Balarin, HermetiBalarin, Jason Bottenus, Ed Warren

THE GREEN BOX PROJECT Watch the video

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Page 70: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Red CrossAgency: Saatchi & Saatchi, Mexico City

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Mexico

Chief Creative Officer: Luis ElizaldeCreative Director: Gabriel Bello, CarlosBrambila, Martin CampoCopywriter: Felipe RubioArt Director: Ricardo GarcíaDirector: Pavel Munoz

PRANK CALLS CAMPAIGN 065 Watch the video

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Page 72: Cannes Lions 2012 Winning Campaigns Promo En

Brand: SkittlesAgency: BBDO, Toronto, ON

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Canada

Executive Creative Director: PeterIgnazi, Carlos MorenoCreative Director: Mike Donaghey, ChrisJoakimCopywriter: Chris JoakimArt Director: Mike DonagheyDirector: OPC, Jeff Low

TOUCH THE UNTOUCHABLE Watch the video

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Page 74: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Maxim Gorki Theatre BerlinAgency: Jung von Matt, Hamburg

Industry: Culture, Recreation & SportMedia: CyberMarket: Germany

Executive Creative Director: TillEckel, Mathias StillerCreative Director: Peter Gocht, ChristianKrollCopywriter: Patrick KlebbaArt Director: Christian KiesDirector: Fabian Bernhard

A LIVE PLAY ON FACEBOOK Watch the video

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Page 75: Cannes Lions 2012 Winning Campaigns Promo En

Brand: SteinlagerAgency: DDB, Auckland

Industry: Alcoholic drinksMedia: Promotion & EventMarket: New Zealand

Executive Creative Director: Toby TalbotCreative Director: Aaron Goldring, ReganGraftonCopywriter: Rory McKechnie, Matt WebsterArt Director: Ben Barnes, DamianGalvin, Regan Grafton

BELIEVE Watch the video

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Page 76: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Paralife FoundationAgency: Publicis, Mexico City

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Mexico

Executive Creative Director: HéctorFernándezCreative Director: Jessica ApellanizCopywriter: Alan Alexis Ramírez MendozaArt Director: Perla Peregrina

I WILL WORK FOR FREE Watch the video

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Page 77: Cannes Lions 2012 Winning Campaigns Promo En

Brand: Asefa EstudiantesAgency: McCann Erickson, Madrid

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Spain

Executive Creative Director: PabloColonnese, Mónica MoroCreative Director: David FernándezCopywriter: Juan Manuel CorbalanArt Director: Roberto Ruiz

SHEIKH Watch the video

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Page 78: Cannes Lions 2012 Winning Campaigns Promo En

Brand: FebrezeAgency: Grey, New York City, NY

Industry: House, Garden & PetsMedia: Promotion & EventMarket: United States

Chief Creative Officer: Tor Myhren, JeffOdiorneExecutive Creative Director: Per PedersenCreative Director: Rob Lenois, RobPerillo, Marie Ronn, Jeff Stamp, Erik TellDirector: Luke Franklin, Jared Hess

THE OFFICIAL SPONSORSHIP OF THE AZERBAIJANI OLYMPIC WRESTLERSWatch the video

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Page 79: Cannes Lions 2012 Winning Campaigns Promo En

Brand: VolkswagenAgency: DDB, Stockholm

Industry: Automotive & ServicesMedia: Promotion & EventMarket: Sweden

Creative Director: MagnusJakobsson, Fredrik SimonssonCopywriter: Stefan Gustafsson, MartinLindestaf, Martin LundgrenArt Director: Simon Higby, Gustav HolmPhotography: Agent Molly, Erik HagmanDirector: Agent Molly, Erik Hagman

THE WINTER ADJUSTED BEAR Watch the video

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Page 81: Cannes Lions 2012 Winning Campaigns Promo En

Brand: VolkswagenAgency: DDB, Mexico City

Industry: Automotive & ServicesMedia: Promotion & EventMarket: Mexico

Chief Creative Officer: WalterAregger, Hernan IbarraCreative Director: Hache, Pablo MaldonadoCopywriter: Aldo MurilloArt Director: Sergio Ramírez

VW QR LOAD Watch the video

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Page 84: Cannes Lions 2012 Winning Campaigns Promo En