Canadian Sales First Half 2015

by

Strada IQ

July 2015

Canadian Sales first Half 2015

Awesome

A phenomenal record breaking first half the year.

YesAWESOME

Did you ever think that so much iron could be moved in Canada?

Truckswhat else is there to say the love affair endures?

The Money Story

The auto business is powered by the product, and increasingly money.

When money remains inexpensive and free flowing for the consumer.

Its a case of money increasing sales.

Lets not forget Canadian banks.

Canadian Dollar

With a lower value the incentive spend from manufacturers is decreasing.

We anticipate this trend to continue.

While providing a tactical competitive advantage for some manufacturers.

Who Is Ahead

Porsche: + 32%

Lexus: + 22%

VW: + 21%

Audi: + 20%

Mercedes-Benz: + 19%

Subaru: + 15%

Nissan: + 14%

BMW: + 12%

Acura: + 9%

GM: + 7%

Who Is Behind

Jaguar: - 10%

Ford: - 6%

Volvo: - 6%

Mazda: - 4%

Hyundai: - 4%

Kia: - 3%

Honda: - 2%

The first half is up by 3%.

Ford, Hyundai, Kia and Honda are surprises.

More Competition

Some manufacturers have appreciable gains after 6 months.

Manufacturers that are ahead by more than 3% have captured sales from those that are behind.

The competition will persist in the 2nd half of the year,

Jetta.15,053

Toyota Camry..9,416

Ford Fusion ..7,690

Honda Accord.........7,142

Hyundai Sonata..6,947

Chrysler 200....6,342

Chevy Malibu..5,482

Nissan Altima...4,110

The Jetta persists, accompanied by a shuffling of the order.

Honda Civic..29,589

Toyota Corolla..25,798

Hyundai Elantra22,350

Mazda 3........18,513

This segment remains under pressure with the Civic leading and the Corolla making its presence felt.

Click on Corolla to see a review/photo gallery

All Figures from Automotive News

Some NumbersFirst half 2015

Compact

Mid Size Sedans

Ford F Series....56,318

Ram.47,010

GMC Sierra....25,846

Chevy Silverado21,673

The F Series is ahead as expected with GM gaining with its pick ups

Click on Silverado to see a review/photo gallery

Ford Escape.23,598

Toyota RAV4.20,380

Honda CR-V.18,920

Hyundai Santa Fe17,042

Chrysler Journey..11,859

Chevy Equinox.....9,710

The Escape ahead, look at the RAV4 almost trading paint with the Escape.

Some Numbers - 1First half 2015

CUV/SUV

Pick Up

Audi Q53,825

Acura RDX...3,810

Lexus RX3,171

M-B M Class...2,822

M-B GLK...2,711

BMW X5..2,540

Acura MDX.....2,529

BMW X3.....2,406

Cadillac SRX.........2,370

Infiniti QX60......1,811

Buick Enclave.1,735

BMW X1..1,519

Range Rover Sport1,264

Lincoln MKX.......804

Q5 and RDX are trading paint

M-B C Class..5,508

BMW 3 Series4,478

Audi A4......2,974

Acura TLX..2,354

Lexus IS.....1,749

Infiniti Q50..1,501

Cadillac ATS..1,460

Lincoln MKZ..552

Cadillac CTS.379

The C Class leading with the TLX and IS disrupting.

Click on TLX-Q50-CTS to see a review/photo gallery

Some Numbers - 2First half 2015

Entry Luxury

Luxury SUV/CUV

Lamborghini.....60

Maserati...205

Ferrari......108

Panamera....152

GT-R..67

R8......79

Rolls-Royce..37

Bentley.....71

Tesla Model S306

Volt......425

Leaf.....488

Lexus NX.2,553

Audi Q3...1,634

M-B GLA.1,523

Lincoln MKC...1,469

Porsche Macan.950

BMW X4.563

Continued disruption in the luxury SUV/CUV segment.

Stealing and cannibalizing sales.

Click on MKC to see a review/photo gallery

Some Numbers - 3First half 2015

New Entrants

Did You Know

Our Thoughts on The First half of 2015

GMfinally throttled up.

Lexusimpressive with the IS and NX

Mercedes-Benz is leading the MerBimAu gang with new and CPO

Volkswagencontinues to be a Wow story.

The Koreans are inexorably slipping.

Chrysler persists in impressing.

Ford and Honda continue to disappointwhat is going on?

The Oil Story still felt in Alberta.

The popularity of utility vehicles increases at the expense of sedans.

An appreciable increase in leases during the first halflets see how it continues to develop.

MerBimAu luxury is migrating towards Premium Economy.

Subaru keeps on goingimpressive.

Thank You