Canadian Sales 3rd Quarter 2013
byStrada IQJanuary 2016Canadian Sales 2015Record YearHow else to describe it, simply remarkableThe retail auto business in Canada is smashing records on top of records.Did you ever think that so much iron could be moved? While the continued emergence of trucks continues unabated.
New Transportation Model We have been hinting for some time.The transportation model is inexorably migrating from ownership to mobility.Its a case of pay as you drive.
Why own it?
Free Flowing Money
Low rates, subsidies, incentives.
Its the perfect money storm.
The flow of money is fast and furious.
What else can you say.
Negative EquityThe ability to deal with negative equity while upholding the magical 36 month cycle is all important.
Although its becoming increasingly challenging to roll over negative equity into a new financial package. LeasingAs expected with the Canadian dollar losing value. There is a corresponding increase in leasing.This trend will continue.Providing a compelling advantage to some manufacturers.
Who Is AheadPorsche: + 30%Lexus: + 25%Acura: + 16%Mercedes-Benz: + 15%Nissan: + 13%Subaru: + 11%Audi: + 9%Land Rover: + 7%VW: + 7%BMW: + 7%GM: + 5%
Who Is BehindJaguar: - 11%Ford: - 5%Kia: - 3%Hyundai: - 2%
For the year the market is up by 2.5%.
CPOCertified Pre Owned sales have experienced appreciable increases in 2015
Especially for the manufacturers with strong programs.
Jetta...27,719Toyota Camry..16,805Ford Fusion..15,781Honda Accord.........14,465Hyundai Sonata..13,497Chrysler 200....10,961Chevy Malibu....9,203Nissan Altima.7,293The Jetta endures, for now. With Camry and Fusion trading paint.Honda Civic..64,950Hyundai Elantra47,722Toyota Corolla..47,199Mazda 3........34,811
Segment is feeling the truck pressure with the Civic leading and the, Elantra beating the Corolla.
Click on Corolla to see a review/photo gallery
All Figures from Automotive News
Some Numbers three quarter 2015CompactMid Size SedansFord F Series....118,837Ram.91,195GMC Sierra....53,727Chevy Silverado46,408
The segment continues to grow with an established order.
Click on F Series, Ram, Silverado to see a review/photo gallery
Ford Escape.47,726Toyota RAV4.42,246Honda CR-V.38,961Nissan Rogue...35,841Hyundai Santa Fe33,246Jeep Cherokee.31,833Chrysler Journey..25,646Chevy Equinox.....19,766The Escape owns this segment, with the RAV4 generating increasing competition.
Some Numbers 1three quarter 2015CUV/SUVPick UpAudi Q58,203Acura RDX.....7,380Lexus RX7,063M-B M Class...6,009BMW X5..5,381Acura MDX.....5,814M-B GLK....5,304Cadillac SRX........4,886BMW X3.....4,527Infiniti QX60......3,863Buick Enclave3,361BMW X1..2,942Range Rover Sport..2,680Lincoln MKX..2,900M-B C Class..9,992BMW 3 Series9,590Audi A4......5,461Acura TLX..5,075Lexus IS.....3,401Infiniti Q50..3,295Cadillac ATS..3,493Lincoln MKZ...1,130Cadillac CTS.537The C Class leading with the TLX and IS still disrupting. Click on TLX-Q50-CTS to see a review/photo gallery
Some Numbers 2three quarter 2015Entry LuxuryLuxury SUV/CUVLamborghini.....122Maserati...507Ferrari......216Panamera....341GT-R..130R8......89Rolls-Royce..79Bentley....158Tesla Model S504Volt....1,463Leaf....1,233
Lexus NX.6,127Audi Q3...3,596M-B GLA.3,719Lincoln MKC2,970Porsche Macan..1,639BMW X4..1,144
The NX what can you say!
Click on NX and MKC to see a review/photo gallery
Some Numbers 3three quarter 2015New EntrantsDid You KnowOur Thoughts 2015Remarkable year that will be challenging to repeat.Free flowing money, be it finance or lease continues to power sales. Its an appreciable profit opportunity for the providers of financial services.New models capture additional sales.Premium economy is stealing sales from several incumbents. With Mercedes-Benz leading the way. Not only with new but also CPO sales.If you have the feeling that the Koreans had their day in the sun, we agree with you. Trucks, be it pick ups, SUV, CUV are displacing sedans. This trend will continue, with customers seeking utility.Enduring migration from ownership to a mobility model.There is a friction point in showrooms which is counter productive for all the stakeholders.
Thank You
