Food Talks Canada Farm To Table Education Hayley Mica Olivia Jay Emma Ding Dominique Mutual MRKT 4201 S10
Food Talks CanadaFarm To Table Education
Hayley MicaOlivia Jay
Emma DingDominique Mutual
MRKT 4201 S10
Brand IdentifyName: Food Talks Canada
Theme: Farm To Table Education
Why: To create opportunities that spark conversation about farm to table education
Big Idea: To provide resources that create fun, inspiring food literacy themed activities for the classroom
Personality: Bright, healthy, creative, inspiring, fun!
Colour Selection:
● Pink - love & nurturing● Orange - social communication,
self-reliance, joy (combines the energy of red & happiness of yellow)
● Green - growth, fertility, education, & environment
Logo
NarrativeObjectives:
● Sparking conversation about farm to table education
● Provide resources that inspire & create fun opportunities for students to learn about food literacy through hands-on experiences
Examples of Resources:
● Lesson Plans
● Field Trips Locations
● Volunteer Chefs sessions
● Volunteer Gardeners sessions
Touch Points - TeachersAudience Touch Points
Teachers Website● Landing page● Teachers page● Resources Page
Newsletter - Resource Update email, Lesson Plans, Field trip ideas
Social media (Twitter, IG, FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )
Word of Mouth
Touch Points - School BoardAudience Touch Points
School Board Website● Landing Page● School board Page● Resources Page
Newsletter - Pro D Day opportunities, Workshops, Talks
Social media (Twitter, FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )
Word of Mouth
Touch Points - Parents
Audience Touch Points
Parents Website● Landing page● Parents page● Resources page
Newsletter - At home activities, information inquiries
Social media (Twitter, IG FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )
Word of Mouth
Touch Points - Students/Advocates
Audience Touch Points
Students/Advocates
Website● Landing page● Advocates page
Word of Mouth
Social media (Twitter, IG, FB)● Posts● Hashtags (#FoodTalks, #ChefTalks, & #GardenTalks )
Website | Landing Page
Website | About
Website | Food Facts
Website | Teachers
Website | Parents
Website | School Board
Website | Advocates
Social Media | Instagram
Social Media | Facebook
Social Media | Twitter
Email - Welcome/Sign-up
Email - Field Trip Invitation
Email - Parent Information Inquiry