Hashtags for Fundraising

HASHTAGSFOR FUNDRAISING

A little about me…

Kali Readwin

Frontstep Communications

#AFPLearns

Frontstep Communications @yourfrontstep

What is a hashtag, anyway?

Frontstep Communications @yourfrontstep

#yyc #ableg#nonprofit #Walk4Life

#FF #NoFilter #justsayin#smbyyc #yyccc #

#SmallBizChat #VDay

Frontstep Communications @yourfrontstep

4 Good Reasons for Hashtags

1. Events & Conferences

1. Tweet Chats

1. Campaigns & Contests

2. Organization & Participation

Help people network at your event.

Frontstep Communications @yourfrontstep

Teach people about your topic. Must have VALUE.

Frontstep Communications @yourfrontstep

Allow people to participate from anywhere.

Frontstep Communications @yourfrontstep

Track donations, supporters, and participants.

Frontstep Communications @yourfrontstep

Jump in on trending topics, but make it relevant.

Frontstep Communications @yourfrontstep

Use hashtags appropriately.

Frontstep Communications @yourfrontstep

1. Right for the platform?2. Regular word or hashtag?3. Purposeful or spammy?4. Maximum of 3

Frontstep Communications @yourfrontstep

How to Create Your Own Hashtags

1. Research it.2. Keep it short and specific.3. Teach it to your audience.4. Use it appropriately.5. Monitor and interact.

#AFPLearns

Frontstep Communications @yourfrontstep

THANK YOU!

Kali Readwin

Frontstep Communications

[email protected]

facebook.com/yourfrontstep

twitter.com/yourfrontstep

Frontstep Communications @yourfrontstep