Business in art Can we learn from sports? Gijsbregt Brouwer LinC Lab6 - Utrecht - August 25, 2014
Jan 14, 2015
Business in art Can we learn from sports?
Gijsbregt Brouwer LinC Lab6 - Utrecht - August 25, 2014
Disruption
!
When will internet video overtake TV?
“That already happened.” -
Eric Scmidt, CEO Google
1 on 1
1 to many
Many to many
Facts
Social networks world wide
0
300
600
900
1200
Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine
4060
70
199200
271300313
500
1320
Use of smartphone
Use of smartphone2010
82%
18%
2014
37%
63%
Mobile Desktop
Number of users of Runkeeper
0
8,75
17,5
26,25
35
2008 2009 2010 2011 2012 2013 now
30
23
9
6
2
00
All running apps combined
Far more than 100M downloads
Pump it
Mobile revolution
Trends 2nd decade 21st century
Tracking
"Sharing"
Fenced off
Smart real estate
Smart everything
Everything connected
All senses touched
Realtime world
Realtime world
Online = personal
Define personal?
2 cases
Outside is the new inside
Monopoly on sports?
Festivalization of the world
Offline = personal
Attention economy
Connecting offline & online
Creating memories
Creating memories
Concepting
More than sports
Business case?
Ticket price Globalization
New audiences
!
Pink it and shrink it
Activewear conquering the street
Performance Fitness
Wellness Lifestyle
Desportification of sports
Lululemon athletica
Nike womens
Under Armour
Sharing your looks
Instagram in Nike + app
NTC on Vine
Zero degree touch points
Business case?
More often Higher prices
New audiences
5 tips
Be personal
Be conceptual
Be flexible
Be connected
Be different
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