Unit 1.00 Explain the Unit 1.00 Explain the components of the sports components of the sports and entertainment and entertainment marketing course. marketing course. Objective 1.02 Discuss Objective 1.02 Discuss the impact of sports and the impact of sports and entertainment marketing entertainment marketing on the economy. on the economy.
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Unit 1.00 Explain the components of the sports and entertainment marketing course. Objective 1.02 Discuss the impact of sports and entertainment marketing.
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Unit 1.00 Explain the Unit 1.00 Explain the components of the sports and components of the sports and
entertainment marketing course.entertainment marketing course.
Objective 1.02 Discuss the Objective 1.02 Discuss the impact of sports and impact of sports and
entertainment marketing on the entertainment marketing on the economy.economy.
MarketingMarketing
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
ProductsProducts
Include both goods and services
GoodsGoodsGoods are
tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.
ServicesServices
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.
Sports MarketingSports MarketingThe involvement of sports to
develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.
Professional TeamsProfessional Teams
Basketball: Charlotte BobcatsFootball: Carolina PanthersHockey: Carolina Hurricanes
Collegiate and Scholastic Collegiate and Scholastic TeamsTeams
UNC – University of North Carolina Duke University University of Okalahoma Ohio State University