Campus Recreation Visual Identity Guide August, 2017 · CLUB SPORTS TEAMS USAGE All Club Sports teams fall under the working umbrella of the Campus Recreation Department. Therefore,

1

UTAHSTATEUNIVERSITYCAMPUSRECREATION

BRANDANDVISUALIDENTITYGUIDE

TableofContents………………………………………………………………………………….………1

PrimaryLogoandAcceptedLogoFormats…………………………………………….………2

PlacementandSizeoftheUSULogo……………………………………………………….……2

AreaofIsolation……………………………………………………………………………………….….3

TheColorPalette…………………………………………………………………………………………3

FontsandTypography………………………………………………………………………………….4

SecondaryLogos………………………………………………………………………….………………5

UState………………………………………………………………………………………………5

AreaofIsolation……………………………………………………………………………….6

Block“A”…………………………………………………………………………………………6

UseofDesignElements………………………………………………………………………………7

ClubSportsTeamsUsage……………………………………………………………………………8

StationarySystem………………………………………………………………………………………9

WebIdentity…………………………………………………………………………………………….14

OtherApplications……………………………………………………………………………………16

TrademarksandLicensing……………………………………………………………….………19

FinalRemarks………………………………………………………………………………….………19

2

PRIMARYLOGOANDACCEPTEDLOGOFORMATS

Aprimarylogomustbepresentoneverything.Toprovidegreaterdesignflexibility(horizontalandvertical)forprintandelectronicreproductions,theuniversitylogocanbeusedinsevenways:asaverticallogo,horizontallogostacked,horizontallogo,simplehorizontalwordmark,simpleverticalwordmark,verticalstackedlogo,

Vertical Logo

Horizontal Logo

Stacked

Horizontal Wordmark

PLACEMENTANDSIZEOFTHEUSULOGOAgeneralpreferenceisfortheUtahStateUniversitylogotobeplacedonthefrontofallprintedandelectroniccommunications,bothinternalandexternal,forinstantuniversityidentification.Ifitdoesnotappearonthefront,itmustbeusedontheback.Thisincludesalluniversitymagazinesandnewsletters.Pleasenotethattheuniversityname,UtahStateUniversity(orUSU,UtahState,etc.)shouldalwaysbeplacedonthefrontwhetherthelogoisusedornot.Thishelpstoquicklyidentifytheuniversity,aprimaryfunctionoftheuniversitybrandidentityprogram.Theuniversitylogo,exceptinelectronicpublications,maybeplacedanywhereonthefrontorback.(SeeWebguidelinesforlogoplacementonWebpages).Theuniversitylogoshouldhaveaproportionallyweightedrole.Theminimumsizeallowedforapostcardorsimilarlysizedpublicationis5/8ofaninchtallfortheverticallogoand1/2-inchtallforthehorizontallogo.Asthepublicationsizeincreases,theminimumsizeofthelogoshouldincreaseproportionally.Forexample,itwouldbeinappropriateforthelogotobereproducedat1/2-inchonafour-footbanner.

3

AREAOFISOLATIONTomaintaintheintegrityoftheUtahStateUniversityidentity,acertainamountofspacearoundthelogomustbekeptclearofcompetingvisualelements.

THECOLORPALETTEColorisanintegralpartoftheUtahStateUniversityidentity.Tomaintainrecognitionoftheidentity,usethecolorpalettespecifiedbelow,recognizingthedominantcolorisAggieBlue.Accentcolorsareacceptablebutcannotdominateapage.Duetolimitationsofdigitalprintingprocesstechnology,consistentandaccuratecolorreproductionshowninthismanualcannotbeassured.Foraccuratecolorrepresentations,pleaserefertothePantoneMatchingSystem(PMS).VisitUSUPublication,Design&ProductionoryourlocalprintsupplierforaPMSbookorPantonecolormatchingchips.YoucanalsoorderPantonematerialsat1-888-726-8663orwww.pantone.com.ColorMatchingUsetheseequivalentformulasformatchingtheUtahStateUniversitycolorsinthefollowingsystems:DOMINANT

COLOR

4

Thewhiteandpantone402arethepreferredcolorstouse.Wearenotallowedtousepurple,orange,orredonanysocialmediaposts,fliers,apparel,otheritems.“Fashion”colorsareokaytousesuchaspink,camouflage,neon,etc.Logocolorscannotchangethough.FONTSANDTYPOGRAPHY

Tocreateamoreuniformlookandfeelforofficialuniversitypublications,youareencouragedtouseoneofthefollowingfivefontsforday-to-daybusinesspublications:Univers,Helvetica,Arial,Garamond,TimesorUtahState.UtahStatefontisnotintendedforlargebodiesofcopy;useofthisfontshouldbelimitedtonomorethanonesentence.Thereisnolowercaseversionofthisfont.Donottrytomakealowercaseversionofthisfont.Therearenorestrictions,however,onuseofanytypefacesinuniversitypublications.Selectingappropriatetypefacesforpublicationsisessential,dependingonthepurposeofthepublicationandtheaudienceittargets.Whenproducingcommunicationsmaterials,variousweightsoffontsshouldbeusedforheadlines,bodycopy,captions,etc.TheexamplesshownbelowareasmallselectionofthemanyvariationsavailableinUnivers.Keyintheuseoffontsisconsistencyandlimitingtheiruses.Forexample,itisnotrecommendedthatallfivefontsbeusedatonce.Youareencouragedtolimityourselectiontotwo,contrastingfontsincombination,suchasHelveticawithGaramondorArialwithTimes.Bychoosingcertainfontsandstayingwiththem,youhelptocreatea“familylook”foryourpublications. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ~ ! ? “ ” $ ¢ @ # % & * ( ) [ ]

Univers 55 Roman

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ~ ! ? “ ” $ ¢ @ # % & * ( ) [ ]

Univers 55 Oblique


Univers Black Extended

5


Univers Condensed


Univers Extra Black

Utah State

Utah State

Outlined

SECONDARYLOGOSTheUtahStateUniversityprimarylogodiscussedinthisvisualidentitymanualisthedefaultidentificationsymbolforofficialuniversityusage.Shorterversions,orsecondaryreferencestotheuniversity’sname(UStateandtheBlockA),providecommunicatorswithasecondaryoptionthatisboldandimmediatelyrecognizable.Itisimportanttonotethattheirusageandcolormustfollowthesameprimarycolorguidelines.Theuseofthesetwosecondarymarksareacceptableininformalsituationssuchasonclothingitemsanduniversitymerchandise.Theyarenottobeusedinplaceoftheuniversity’sprimarylogo,andifused,mustbedoneinconjunctionwiththeuniversity’sprimarylogo.ExceptionstothisrulepertaintovendorlicensedmerchandisesoldthroughretailoutletssuchasattheCampusStore.Agoodruleofthumbtoapplywhenmakingadecisionistocompareformalversusinformal.Informalsituations,theuniversity’sprimarylogoshouldalwaysbeused.Thesamerulesregarding“AreaofIsolation”alsoapplytosecondarylogos.SECONDARYLOGO–USTATEThecurrentUStatelogowasdevelopedbyNikethroughUtahStateAthletics.Todayitswidespreaduse,bothonandoffthefield,readilyidentifiesthismarktogetherwithathleticsand“UtahState”university.Itisthereforepermissibletousethissecondarymarkwhenreferringto“UtahState”ininformalsituations.Useofthismarkmustbedoneinconjunctionwiththeuniversity’sprimarylogo,notpairedwiththeprimarylogo.(Seepage11concerning\areasofisolation.)Itcannotbealteredinanywayorsupplanttheuniversity’sprimarylogo.

6

Notethatonlyschoolcolorsareallowedwhenusingthismark.Sponsorshiprights:Nouniversityentity,otherthanathletics,maysellco-brandingsponsorshiprightsinconnectionwiththeUStatelogo.GameDayshirtsandmerchandise:Nouniversityentity,otherthanathletics,mayusetheUStatelogoforprofitorgain,includingGameDayshirtsandmerchandise.Suchitemsmayonlybesoldonacost-recoverybasis.AREAOFISOLATION

SECONDARYLOGOS–BLOCK“A”TheBlockAlogo,UtahState’smostenduringletter,providesanadditionalsecondaryoptionforreferringtoUtahStateUniversity,particularlyinconnectionwiththe“Aggies”moniker.Useofthismarkmustbedoneinconjunctionwiththeuniversity’sprimarylogo,notpairedwiththeprimarylogo.Itcannotbealteredinanywayorsupplanttheuniversity’sprimarylogo.Notethatonlyschoolcolorsareallowedwhenusingthismark.

7

USEOFDESIGNELEMENTS

AlluniversityentitiesarepermittedandencouragedtouseandpairtheirnameswiththeUtahStateUniversitylogo.Officialuniversityentitiesarenolongerpermittedtocreatetheirownlogosandmarkstobeusedinplaceoftheuniversitylogo.Thepurposebehindtheidentityprogramistocreateamoreunifiedimagefortheuniversity.Exceptiontothisruleinvolvesentitieswithloosetiestotheuniversity,littleornofundingfromtheuniversity,andbusiness-relatedentitiesthatneedtomarketandbrandthemselvestoremainfinanciallysolvent.EntitieswithspecialfundingandbrandidentityneedsrequireanexemptionthroughtheofficeofPublicRelations&Marketing.Collegesandentitiesarepermittedtocreatemarksthatuniquelyidentifythemsolongastheyarenotusedinplaceoftheuniversitylogo.Theseareconsidereddesignelements.Inanycase,ifelementsbeyondtheofficiallogoareincorporated,theymustbeusedseparately,butinconjunctionwith,theofficialuniversitylogo.Pairingdesignelementswiththelogoisnotpermitted.

8

CLUBSPORTSTEAMSUSAGE

AllClubSportsteamsfallundertheworkingumbrellaoftheCampusRecreationDepartment.Therefore,therearerulesthattheymustadheretoinordertostaycompliantwithUniversityprotocols.

1. SocialMedia;CampusRecreationpersonnelmusthaveaccesstoeverytypeofoutletthatteamsuseforpromotion.AllteamsmustabidebyrulessetinplacebytheCampusRecreationDepartmentandtheTrademarkLicensingDepartment.

2. Marketing/PrintMaterial;Allschedules,fliers,tickets,etc.mustbeapprovedthroughtheCampusRecreationDepartment.TheyareknowledgeableandheldaccountableforalloftherulesthataresetbytheTrademarkLicensingDepartment.

3. Non-GameDayApparel/items;Thisincludesjackets,merchandise,etc.4. GameDayApparel/Items;Thisincludesallpants/shorts,shirts,headgear,etc.

LOGO WEBSITE/

SOCIAL MEDIA

MARKETING/PRINT MATERIAL

NON-GAME DAY APPAREL/ITEMS

GAME DAY APPAREL/ITEMS

OPTIONAL OPTIONAL OPTIONAL OPTIONAL


UTAH STATE OPTIONAL OPTIONAL OPTIONAL OPTIONAL


Except it would be specific team name OPTIONAL OPTIONAL OPTIONAL OPTIONAL

OPTIONAL REQUIRED REQUIRED REQUIRED

OPTIONAL REQUIRED OPTIONAL OPTIONAL

Nodepartments,officesorentitiesoutsideofAthletesisallowedtousethe“athleticsbull”(oranybull).Thismarkisstrictlyforathleticsuseonly.NootherbullscanbeusedtorepresentUtahStateAggies.

9

STATIONERYSYSTEMAllcolleges,departments,divisions,units,andadministrativeofficesarerequiredtousetheUtahStateUniversitystationeryidentityproceduresforofficialuniversitycommunicationsbothinternalandexternal.TheuniversitystationerysystemusestheUniversfont.Youareencouragedtousefontsthatcomplementthistypeface.AnecessarycomponentisthecorrelationofallthesematerialstoprovidebrandconsistencyandeasyrecognitionofUtahStateUniversity.Adherencetotheseguidelineswillhelpprotectandstrengthentheuniversity’sbrandimage.Assuch,stationeryguidelineswillstipulatethatonlyonemark,theuniversitylogo,bepermitted.Therationaleissimple:UtahStateUniversityisoneuniversity.Secondarylogosandmarksfromuniversitysubsidiariesacttocompeteagainsttheuniversity’sbrandname.Theyclutteranddilutevisualandmessageimpactandare,therefore,counterproductiveasuniversitycommunicationtools.Materialsincludedinthestationerysystemshouldnotbeviewedascommunicationpiecesmeanttoestablishabrandidentityforacollege,department,orotheruniversityentity.TheyaredesignedprimarilytoidentifyUtahStateUniversityanditsrelationtoitsaffiliates.Entitiesthatneedtoestablishabrandimagemaydosothroughother,moreeffective,marketingcommunications.Thestationerysystemincludesthefollowing:-letterhead,letterheadwithauxiliaryinformation,businesscard,envelope,standardnotecardandenvelope,notepad,faxcoversheet,mailinglabel,nametags,PowerPointpresentationsORDERINGSTATIONERYITEMSToprintUtahStateUniversitystationeryitems,youareencouragedtoplaceyourorderthroughPublication,Design&Production(PDP)at797-2611.PDPistheuniversity’sapprovedvendorfortheuniversitystationerysystem.Ifyouchoosetoworkwithvendorsoffcampus,pre-approvalisrequired.PleaseprovideaprintorelectronicsampletoPublicRelations&Marketingpriortoplacinganorder.Alloff-campusprintingmustcomplywiththeVisualIdentityProgramstandards.E-mailsamplesto:[email protected].

STATIONERYSYSTEM,CONT.LetterheadTheuniversitylogomustalwaysbeplacedintheupperleftcorner.Adepartmentorcollegenamemaybepairedwiththelogo.Ifacollegenameispairedwiththelogo,adepartmentnamemaybeplacedintheupperrightcorner,orviceversa.Nootherlogoispermitted.Originalletterheadshouldbeusedonallmailingstooff-campusaudiences.Photocopiesarenotacceptable.

10

11

STATIONERYSYSTEM,CONT.BusinessCardsBusinesscardsareavailableinthefollowingtemplate.Thenameofthecollege,department,division,unit,orotherentitymaybepairedwiththelogo.Anadditionalnamemaybeplacedabovetheaddress.Nootherlogos,statements,oraffiliationmarksarepermittedwiththeexceptionofnon-universitypartneringorganizations.Thebottomrightcornerofthecardorthebackofthecardcanbeusedforauthorizedpartneringorganizations.OnlyAggieBlueorblackinkmaybeusedonthecard.STATIONERYSYSTEM,CONT.No.10Envelope

12

STATIONERYSYSTEM,CONT.

NoteCard

13

STATIONERYSYSTEM,CONT.

14

WEBIDENTITY

AboutWebIdentityUSU’sWebidentityisdefinedbythe“lookandfeel”oftheWebsite.WebpagesintheUSUdomainshouldhaveacommonlydefinedimagethatidentifieseachaspartoftheuniversity.Whileoriginalityandcreativityareimportant,caremustbetakensodifferencesinlookandfeeldonotdegradeusabilityordetractfromconsistencyinidentity.UsersprefertoseepagesthatfeelliketheyareallpartofthesameWebsite.Thisiswhyconsistencyisoneofthebestusabilityprinciples:ifpagesarethesame,usersarenotconfrontedbypotentiallyproblematicorconfusingchangesinthenavigationorthepagelayout.Instead,usersknowthattheorganizationtheyfoundonpreviouspageswillrepeatinsubsequentpages.Thisiswhyconsistencyisthekey,notonlytogiveaconsistentlookandfeeltotheUSUWebsite,butalsobymakingtheWebsiteeasiertonavigateandunderstand.Bysettingupstandards,templatesensureconsistencythroughouttheWebsiteandhelpdevelopersanddesignersinmaintainingconsistency.Tothisend,templateshavebeenavailableforseveralyears.ThechangesimplementedbytheVisualIdentityProgramwillrequirethenewlogotobeusedonthetemplate,replacingthecurrentwordmark.AredesignwillbeplannedduringthenexttwoyearsandwillfollowtheVisualIdentityProgram.WebguidelineswillbeavailablethroughtheWebStandardsGuide.GeneralStandardsEveryunitoncampusiswelcometousetheWebtemplates.EveryofficialWebsiteshouldmeetthefollowinggeneralrequirements:• PresenceoftheUSUlogoonthetopleftofeachpage,linkingbacktotheuniversityhome

page.• Presenceoftheutilitylinksonthetopofeachpage(seebelow).• Thefooterofeachpagemustcontainacontactlinktothepersoninchargeofmaintaining

thepage.• TheUniversityhomepagedesign(below)isauniquepageandcannotbeusedonanyother

page.

15

16

OTHERAPPLICATIONS

Thissectionoffersrecommendationsandexamplesforhowtoapplythelogotoitemssuchasshirts,banners,vehicles,andsigns.Pleasereferto“TheUtahStateUniversityLogo”sectionandthe“TrademarkLicensing”sectionregardinglogoguidelines.Also,referto“TheColorPalette”sectionforcolorrecommendations.Pleasenotethatmerchandisesuchast-shirts,sweatshirts,mugs,uniforms,andothersimilaritemsthatareproducedwithUtahStateUniversity’snameandmarkisconsideredlicensableandissubjecttotheUniversity’sTrademarkLicensingPolicies&Procedures.Pleasereference:usu.edu/licensingMaintainingaconsistent,high-qualitylookforthevariouspromotionalitemsensuresthattheassociationswithUtahStateUniversityareappropriateandpositiveeachtimetheitemsareused.Thediversesizesandshapesofthevariousitemscallforsomedesignflexibility.Theseguidelinesareintendedtoreinforceproperusageoftheuniversitylogowhileallowingflexibilitywhenitcomestocolorandtheuseoftheuniversitynameoutsidethelogo.Officialuseoftheuniversitylogoisnotrequiredonspecialtyitems.Ifitisused,thenapplicationsshouldfollowtheguidelinesinthismanual.Whenapplyingthelogotypetohatsorothermerchandiseitems,choosefromthecolorsintheUtahStateUniversitycolorpalette,asshown.Donotusered.Theprintingofclothing,noveltyitems,andothermerchandisebearingtheuniversity’snameormarksmustbepre-approved.PleaseprovideaprintorelectronicsampletoTrademarkLicensingpriortoproduction.Allreviewrequestsarepromptlyhandled.Emailsamplesto:[email protected]

17

OTHERAPPLICATIONS,CONT.

18

OTHERAPPLICATIONS,CONT.

19

TRADEMARKSANDLICENSINGAllUtahStateUniversitytrademarksaretheexclusivepropertyofUSU.RegulationofallusesofUSUtrademarksisessentialtoprotecttheuniversityfromliabilityandtoprotectagainstdilutionofthetrademarks.USUauthorizationisrequiredforalltrademarkuses.Theuniversityhasdelegatedtheresponsibilityformaintaining,managingandlicensinguniversitytrademarkstotheTrademarkandLicensingDirectorthroughtheofficeofPublicRelations&Marketing.ThemissionandpurposeoftheLicensingandTrademarkPolicyisto:

1. EnsurepropercontrolanduseoftrademarksassociatedwithUSU;protectalluniversitytrademarksfromunauthorizeduses;andfacilitatetheprocessofgrantingauthorizationforlegitimateinternalandthird-partyuseofuniversitytrademarks.

2. PromoteUSUinaconsistentanduniformmannertoprotecttheuniversity’sreputation,nameandimagebypermittingonlyappropriateusesbyofficiallylicensedvendors.Thishelpstoassurethatonlyqualityproductsbeartheuniversity’strademarkswhilesafeguardingconsumersfrominferiorproducts.

3. Strengthenthetrademarksthroughrelationshipswithretailers,licensees,campusdepartments,studentorganizations,alumniandfans.

4. Generateroyaltyrevenuesthatcanthenbeusedtoprovidescholarshipstodeservingstudents.

Whatisatrademark?Atrademarkisanylogo,symbol,nickname,letter(s),word,sloganorderivativethatcanbeassociatedwithanorganization,company,manufacturerorinstitutionandcanbedistinguishedfromthoseofotherentriesorcompetitors.Inadditiontothetrademarkslistedintheregisteredandprotectedtrademarksection,anyindiciaadoptedhereafterandusedorapprovedforusebyUSUshallbesubjecttothepoliciesandproceduresofthetrademarkandlicensingpolicy.Additionally,thetrademarkandlicensingprogramshallalsocoveranyderivationsofUSUtrademarkswhichwouldcauseconsumerstoerroneouslybelievethattheproductoriginatedfrom,orwassponsoredorauthorizedbytheuniversity.RegisteredandProtectedTrademarks

1. ThefollowingtrademarksarefederalregisteredonbehalfofUtahStateandrequireacircleR“®”notationwheneverused,particularlyforexternalpubliccommunications.Thisincludesmerchandiseandprintpiecessuchasposter,brochures,flyers,banners,etc.

a. Examples:• UtahStateUniversity• UState• Bull(image)• AggieIceCream

2. ThefollowingtrademarksareregisteredwiththeStateofUtahonbehalfofUtahStateandrequireaTMnotationwheneverused,particularlyforexternalpublic

20

communications.Thisincludesmerchandiseandprintpiecessuchasposter,brochures,flyers,banners,etc.

Examples:• UtahState• Aggies• USU• USUAggies• BlockLetter(capital)‘A’• BigBlue• UtahStateAggiesTowerwithan‘A’• ThePresidentialSeal• UtahStateUniversityEastern• USUEastern• UtahStateEastern• UtahStateUniversityEasternBlanding

Campus• USUEasternBlandingCampus• UtahStateUniversityEasternEagles• USUEasternEagles• USUE• USUEblockletters• BelieveIt• IBelieve• WeBelieve

• IBelievethatWeWillWin• WinningTeam,LosingTeam• ThePowertoChangeforGood• TransformingLives• TransforminglivesforGood• AggieNation• TrueBlue• UtahStateHURD• HURD• TrueAggie• UtahPublicRadio• UtahStateUniversityResearch

Foundation• TheResearchFoundation• USURF• USUSA• SpaceDynamicsLab• SDL• All70/30collegelogos• Allpairedlogos

Note:Theaboveisnotacompletelist;trademarksareupdatedcontinually.AcurrentlistingoftrademarksisavailablefromtheTrademarkandLicensingDirectorintheofficeofPublicRelations&Marketing.AllmarksownedbyUtahStatearesubjecttothepoliciesandproceduresofthetrademarklikeningpolicy.Thisincludescurrentand“retired”marks.

3. Allothernames,symbols,initialsorgraphicdesignsthatrefertoUSUareprotectedbyU.S.andstatelaw.

ForallTrademarksandLicensingInquiriesContacttheTrademarkLicensingDirectoratPublicRelations&Marketing:

HeidiAdamsPhone:435-797-1351Email:[email protected]

Campus Recreation Visual Identity Guide August, 2017 · CLUB SPORTS TEAMS USAGE All Club Sports teams fall under the working umbrella of the Campus Recreation Department. Therefore,

Documents