CAM Diploma in Digital Marketing · • Digital Marketing: strategy, implementation and practice. 6th edition. • Engage: the complete guide for brands and businesses to build, cultivate,

READING LIST 2016/17

CAM Diploma in Digital MarketingMedia and Branding

Reading List

CAM PROFESSIONAL QUALIFICATIONS

RECOMMENDED SUPPORT MATERIALS

CAM DIPLOMA IN DIGITAL MARKETING (MEDIA AND BRANDING)

RECOMMENDED SUPPORT MATERIALS

*Baines, P., Fill, C. and Page, K. (2014) Marketing. 3rd edition. Oxford, Oxford University Press. £47.99

*Bradley, N (2013) 3rd edition. Oxford, Oxford University Press. £43.99

*Fill, C. (2011) Essentials of marketing communications. Harlow, FT Prentice Hall. £44.99

Simply Marketing Communications (by Chris Fill) is available on MyiLibrary.

*Recommended reading for the Marketing and Consumer Behaviour unit. (Not required if exempt from the unit).

CAM DIPLOMA IN DIGITAL MARKETING (MEDIA AND BRANDING)

Study pack 1• Marketing. 3rd edition.

• Marketing Research: tools and techniques. 3rd edition.

• Essentials of marketing communications.

RRP £136.97 Study Pack price £109.55

Study pack 2• Digital Marketing: strategy,

implementation and practice. 6th edition.

• Engage: the complete guide for brands and businesses to build, cultivate, and measure success in the new web.

RRP £67.98 Study Pack price £54.38

Buy the study packs – SAVE 20%

Plus

Chaffey, D. and Ellis-Chadwick, F. (2015) Digital Marketing: strategy, implementation and practice. 6th edition. Harlow, FT Prentice Hall. £54.99

Also available as an e-book.

Further reading

Chaffey, D. (2015) Digital business and e-commerce management. 5th edition. Harlow, FT Prentice Hall. £52.99. 5th edition available on MyiLibrary.

Bratton, S. and Evans, D. (2012) Social media marketing: an hour a day. 2nd edition. Indianapolis, Wiley Publishing. £19.99. Recommended alternative e-book: Holloman, C (2011) The Social Media MBA. Wiley Publishing

Hitchens J. and Hitchens P. (2014) Successful brand management in a week. London, Hodder. £6.99.

Kapferer J-N, (2012) The new strategic brand management. 5th edition, London, Kogan Page. £39.99. Also available as an e-book.

Kutcher, A. and Solis, B. (2011) Engage: the complete guide for brands and businesses to build, cultivate, and measure success in the new web. New Jersey, John Wiley & Sons. £12.99. Also available as an e-book.

Philips, D. and Young, P. (2009) Online public relations: a practical guide to developing an online strategy in the world of social media. London, Kogan Page. £19.99. Also available as an e-book.

Young, A. (2014) Brand media strategy: integrated communications planning in the digital era. 2nd edition. US, Palgrave Macmillan. £18.99. Also available as an e-book.

CIM DIRECT ORDER FORM

Note: At the beginning of the academic year it may be easier to fax, e-mail or order over the Internet as our telephone lines are extremely busy during this period. We regret that we cannot invoice on orders under £200.

Books are zero rated for VAT. Registered Office: The Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK

*Postage and packaging fees. UK First Class: £3.00 for the first book and £1.50 for each subsequent book.

International Airmail: EU Countries: £12 for the first book and £5 for each subsequent book. Non EU Countries: £20 for the first book and £15 for each subsequent book. Study Packs: £45.00 for each Study Pack.

Payment By cheque. Please make cheques payable to ‘The Chartered Institute of Marketing’.

W cim.co.uk/shopT +44(0) 1628 427427F +44(0) 1628 427439E [email protected] post: CIM Direct, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK

Office hours: 9am-5pm, Monday-Friday

HOW TO ORDER

Please indicate type of card. (*We are not able to accept payment by Diners.)

Visa  Mastercard  Delta  Maestro/Switch  American Express  Visa, Electron or Solo

Credit/debit card No:

Valid from M M Y Y  Expires M M Y Y

Issue number (for Maestro/Switch/Delta/Connect) CVV Security code

Signature:  Date:

Name: Date of order:

Daytime delivery address:

Student membership No: Telephone No. (Daytime):

E-mail address:

Please send me the following book(s): Quantity Value [£]

Sub-total:

*Postage and packing:

Total:

© C

IM 2

016.

All

right

s re

serv

ed. P

erm

issi

on to

repr

oduc

e or

ext

ract

m

ater

ial f

rom

this

pub

licat

ion

mus

t be

soug

ht fr

om C

IM.

Moor Hall Cookham Maidenhead Berkshire, SL6 9QH United Kingdom

T +44 (0)1628 427427F +44 (0)1628 427439 E [email protected] W cim.co.uk/shop

@CIM_Info facebook.com/TheCIM The Chartered Institute of Marketing (CIM)