Call4Fuel - An Innovative Service Concept

Call4FuelDial 444-00-444-00

For Help 24x7• Fuel Delivery Service• Emergency Motor Repairs

By:Shreejith, Varsha, Musthafa,Kalyan, Rinu, Nithin, Midhun(SSTM Cochin)

PRODUCT

What the customer needs to do?

• Call 444 00 444 00• Specify Location• Quantity of Fuel Required• Additional Service (Repairs)• Make payment

What the Service Provider does?

• Check Availability of fuel tanker/Mechanic• Delivery of fuel/service

CORE

FACILITATING ENHANCING

Information – call, sms, availabilityOrder Taking – through phone call

Fuel delivery on request

Emergency Tools Available

PRICE

Value Based Pricing

Quantity: 10 litresDistance: 10km

Price: Rs. 75x10 + 50= 800/-

Quantity: 10 litresDistance: 20km

Price: Rs. 75x10+ 100= 850/-

*Additional Charges applicable for Emergency Services

PLACE

PRODUCT FLOW

ServiceOrganisation Customer

Highly Responsive Service

PROMOTION

• Via existing petrol pump franchisee on NH

• Hoardings on National Highways

• Radio

PEOPLE

•Customer

•Call center employees

•Employees

PROCESS

Call CentreIdentifying

locationReaching the

customer

PaymentProviding service

PHYSICAL EVIDENCEUniform | Tanker | Bill

STP

Segmentation

• Geographic

Targeting

• Long distance travellers

Positioning

• We ensure that you reach your destination

DatabaseSystem

MakePayment

Makes Call

StatesProblem

Cu

sto

mer

On

stag

e

SERVICE BLUEPRINTING

Deliver Service

ProcessBill

Ph

ysic

al

evid

enc

eB

acks

tag

eS

up

po

rt

pro

cess

CollectPayment

Tanker BillTools

Additional

service

Receive Bill

DriveAway

Collects Details

Initiate Tanker Allocati

on

Delivers

Fuel

Allocates Tanker

DriveAway

SERVICE RECOVERY

• cashless purchase – e-payment

• tie-up outlets limited – stronger tie-ups

Thank You………………