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MISSION STATEMENT

Priority Gold is committed to providing the highest standard of excellence . At Priority Gold ,

ser vicing our customers – answer ing your questions ; being here when you need us –

i s our highest pr ior ity .

CONGRATULATIONS! You are now well on your way to owning physical precious metals.

We live in turbulent and unset tling times. The mounting U.S. national debt, coupled with the decline of the

dollar, can leave you uneasy about this nation’s f inancial future. For tunately, many have found peace of mind

with physical gold and silver. The Priority Gold 2019 Information Guide will educate you on how diversifying

your assets with precious metals may help you hedge against national and global instability.

After reviewing your free information guide, you can contac t any one of our Priority Gold Specialis ts to get

s tar ted now. Our experienced team is here to answer and address all of your questions and concerns per taining

to all of your precious metals needs.

We at Priority Gold aim to live up to our reputation as being the leading precious metals dealer in the country

by providing you with the highest quality products and customer service. With an A+ rating with the Bet ter

Business Bureau, a AAA rating with the Business Consumer Alliance, and a 5 -Star rating with Trust Link, our

team is deeply commit ted to your customer experience. We look forward to hearing from you.

We are here for you,

DEAR CUSTOMER ,

PROTECTION

SECURITY

WHY PROTECT MY IRA OR 401K WITH GOLD & SILVER?

Gold and silver are two of the world’s most desired commodities. They are the only assets that are universally accepted standards of payment and they have a proven track record of generally holding value and protec ting their owners during economic downturns and other periods of f inancial crisis, such as the Great Recession.

DIVERSIFICATION

Many exper t s agree that gold and s i lver can be key e lement s of an inves tment por t fo l io, he lp ing to balance both risk and return.

For example, individuals who had invested the majority of their retirement in the stock market saw their por t folio drop dramatically during the 2008 recession. Those who diversif ied their savings with gold, however, witnessed the precious metals portion of their portfolio nearly triple in value in the same timeframe. Throughout history, gold has been a store of value even in the most turbulent times, and hence a self-direc ted IRA, which allows an individual to allocate a por tion of their por t folio into precious metals, can ac t as a reliable form of wealth protec tion, par ticularly in uncer tain times.

INVESTORS AND FINANCIAL MARKETS

In years past, some investors have lost large amounts of their life savings when f inancial markets collapsed. For example, investors in Bear Sterns, Lehman Brothers, Washington Mutual, and other big name f inancial companies, saw their s tock and bonds rendered wor thless during the sharp market downturn of 2008. They were not alone; many f inancial and other companies f iled for bankruptcy, wiping out their s tockholders. By comparison, gold and silver did remarkably well during this t ime period because these precious metals not only can provide protec tion against inf lation, but can also provide the owner a defensive position against s tock market crashes, geopolit ical r isk and economic uncer tainty.

While , historically, gold and silver were not particularly liquid investments , that

is less true today. Multiple private exchanges and liquidators now exist , making it

much easier to liquidate gold and silver bars and coins , particularly when they are

held by a trusted custodian . At Priority Gold , we can lock your price the same day

you call , ensuring a speedy and hassle free liquidation .

CALL US TODAY TOLL-FREE | (888) 465-3008

SECURITY

GOLD HAS REAL VALUE

In the past, the U.S. dollar did well since it could be exchanged for gold upon demand. During this time, currency was nothing more than a receipt, in which a $20 bill could be exchanged for $20 worth of gold. Since moving away from the Gold Standard, however, our American (FIAT ) currency has lost its intrinsic value and much of its economic value as well.

On the contrary, gold has become exponentially more valuable over time, increasing from $35 per ounce in 1971 to well over $1,000 per ounce today. 1

This trend continued into the 21st century, as gold outper formed the S&P 500 by three-fold from 2001 through 2014. 2

Gold's meteoric rise in value is largely due to the metal’s supply and demand dynamics, which have been far more favorable than the U.S. dollar ’s.

HEDGE AGAINSTINFLATIONARY CYCLES

EMERGING GLOBAL SUPER POWERSCHINA, RUSSIA AND INDIA HAVE TAKEN NOTICE and have begun to hedge their bets against FIAT currencies by stockpiling physical gold. As of 2017, China alone has over 2,000 TONS of gold stored. 3A 3B

The dollar's fall in value is due in large par t to a rise in inf lation risk, which may relate to f inancial market instability. The graph to the right illustrates this point poignantly as gold has enjoyed a steady rise in value over the last 20 years, while the U.S. dollar has seesawed up-and-down during the same turbulent time period.

GOLD IS REAL CURRENCY

• gold can easily be converted into cash at anytime, anywhere on the planet.

• this incredible liquidity is unique to gold, making it especially important to have during

uncertain times.

• shortsighted or other unpredictable actions by governments and financial institutions,

such as the eurozone debt crisis of 2011, can bring about tremendous economic hardship

for those unfortunate enough to hold the assets that get devalued.

This chart compares the daily LBMA fix gold price with the daily closing price for the

broad trade-weighted U.S. dollar index over the last 10 years. 4

G O L D P R I C E S v s U . S . D O L L A R

WHAT MAKES GOLD VALUABLE IS THAT IT IS A FINITE SUPPLY WITH A HIGH DEMAND WITH most of the world's readily accessible gold mined, less and less of it is being dredged out of the ear th.

The National Geographic estimates “more than half of all humanity’s gold has been extrac ted in the past 50 years. Now the world’s richest deposits are fast being depleted, and new discoveries are rare. Gone are the hundred – mile – long gold reefs in South Africa or cherry size nuggets in California. Most of the gold lef t to mine exists as traces buried in remote and fragile corners of the globe. It ’s an invitation to destruction. But there is no shortage of miners, big and small, who are willing to accept”. 5

DROP IN GOLD PRICES Gold prices have dropped over the last few years with the recent s tock market rally but appear to be climbing again as the stock market shows signs of overheating.

WORLD MARKETS ARE INHERENTLY VOLATILE Given the s tate of wor ld economic s a s wel l a s the cur rent s tate of the union, gold could be per fec t ly pos i t ioned to inc rease in value. Now may be the t ime to fo l low in t h e s te ps of e co n o mic s u p e r p owe r s , s u c h a s C h ina , I n d ia , G e r ma ny, a n d Ru s s ia , a n d b u y g o ld .

SUPPLY & DEMAND

THE COST OF MINING GOLD


SILVER CAN BE AN INCREDIBLY IMPORTANT ASSET TO ADD DIVERSIFICATION TO ANY INVESTOR'S PORTFOLIO

Silver holds intrinsic value both as a precious metal and as an industrial metal, which guarantees usage and need no mat ter the market condition. As an industrial metal, you'll f ind silver in everything from bat teries to dental f ill ings, LED chips to nuclear reac tors, solar energy to semi-conductors, and even water f ilters, antibac terial agents and touchscreens.

Silver’s versatility makes it a potentially desirable asset to own. Indeed, according to the SILVER INSTITUTE'S WORLD SILVER SURVEY OF 2014, 54% of total physical silver demand comes from industrial uses.

WHY SILVER?

"I have physical silver," Money Morning Defense & Tech Specialist , Michael A . Robinson said

last year. 6 "I might have bought some at the top, but I don't care what the price goes to. I will

not sell that physical silver. It 's there for a reason, just like I have insurance for my car, I have

insurance in case of disaster."

THOSE LIKE MICHAEL, WHO HAS OWNED SILVER SINCE THE BEGINNING OF 2016, SEE THE VALUE THAT SILVER BRINGS TO ANY WELL-DIVERSIFIED RETIREMENT PORTFOLIO.

WHEN DEMAND OUTPACES ANY ASSET'S SUPPLY, THAT ASSET'S PRICE WILL RISE

Silver may be perfectly positioned to rise in price as demand has continued to increase while worldwide supplies have dwindled. 7 This demand is being driven by technical and industrial uses, which on their own have outpaced annual silver production every year since 1990. 8

“Only the US Government owned more silver than JPMorgan, but that was nearly a century ago and came when silver was used in common coinage. The US Government once owned several billion ounces of silver, but today holds no silver, having completely eliminated its holdings.

Fur ther, the US Government never held silver with the intent of seeking a prof it. In contrast, the only reason JPMorgan has acquired half a billion ounces of ac tual silver is for the express purpose of making as much of a prof it as possible.

By simple logic, JPMorgan will make the largest possible prof it on its silver holdings only if the price of silver climbs to the highest levels possible.” 9

SILVER PRICES


WHAT MAKES PROOF COINS SO VALUABLE?CERTIFIED BY THE U.S. MINT, EACH PROOF COIN COMES WITH AN OFFICIAL CERTIFICATE OF AUTHENCITY which displays the Government 's guarantee of the coin's weight, content, and purit y. Every proof coin comes in a classic velvet presentation case.

MINT MARK American Eagle Proof Coins have a mint mark signifying their limited mintage. Standard American Eagle Coins do not have such a mark.

RARE & LIMITED MINTAGE Each year a limited number of proof coins are issued.

RARE FINISH To ensure detailed images on each coin, blanks are struck multiple times giving the metal a distinc t luster and glossy shine.

INHERENT VALUE Proof coins of fer favorable returns compared to the inf lation rates. This of fers investors a safe and anti- inf lammatory investment.

SEALED & INSPECTED Each proof coin has been delicately inspected and sealed in an airtight container and has never been touched by human hands giving the metal a distinc t luster and glossy shine.

GOLD AND SILVER CAN COME IN TWO FORMS: BULLION BARS AND COINS sold by non-government dealers. 'Proof ' coins produced by the United States Mint.

BARS HAVE EMERGED AS A POPULAR CHOICE FOR INVESTING IN BULLION because they are both uniform in size as well as s tackable, making them easy to handle and convenient to store in small areas. This allows investors to accumulate large amounts of wealth in a relatively small s torage space.

GOLD AND SILVER BULLION WITH RECOGNIZED HALLMARKS are easily accepted for resale. In addition to bullion, American Eagle Proof Coins regularly draw interest from prospective purchasers. Produced by the U.S. Mint, proof coins debuted in 1986 and maintain a very striking appearance with a highly polished, mirror- like f inish.

IRA APPROVED COINS & BARS must meet specif ic s tandards imposed by the Internal Revenue Service (IRS) in order to be included in IRAs.

PRIORITY GOLD offers products that meet the standards set by the IRS as well as a wide range of coins and bars to meet all purchaser needs.

FORMS OF GOLD & SILVER

GOLD & SILVER PRODUCTS


american eagle gold proof four-coin set

american eagle 1 oz. gold proof coin

gold american eagles american buffalo .995+ pure gold bars

limited edition silver proof set

5 oz. sunshine silver bar

theodore roosevelt national park

5 oz. silver coin

1 oz. suisse silver bar

american eagle 1 oz. silver proof coin

DIVERSIFY YOUR IRA, 401(K), 403(B), TSP OR 457 PLAN WITH PHYSICAL GOLD AND SILVER

By doing so, you can achieve the same return that you would gain by purchasing gold or silver direc tly from Priority Gold, while also enjoying the benef its that your retirement account provides.

Traditional IRA plans that are of fered by investment brokers are usually utilized to invest in paper-backed assets, such as stocks, bonds, and mutual funds. However, in these uncertain times, these types of investments could end up only being wor th the paper that they're printed on.

The recession of 2008 bankrupted many investors. However, investors who put their money in gold saw those values nearly triple. In 2011, demand for precious metals raised gold to an all -time high of over $1,900 per ounce. Silver also traded at a record-breaking high. Economic and political volatility have historically emphasized demand for individual possession of precious metals.

HOW TO DIVERSIFY YOUR WEALTH

WHAT ARE THE BENEFITS OF OPENING A PRECIOUS METALS IRA?

• apart from the usual benefits of holding an ira, precious metal iras can be liquidated

swiftly or the precious metals themselves taken into your physical possession when you

reach the statutory retirement age.

• by taking possession, you can continue to own your asset even after you take your

required distribution.

• you can roll over into a gold or silver IRA without immediate tax obligations since it is

considered a lateral move from one asset class to another.

• self-directed precious metal individual retirement accounts allow you to purchase gold and

silver to help diversify your investments, achieving a more balanced portfolio.

• �diversification is crucial, particularly during turbulent financial markets.

OPEN AN ACCOUNT IN 3 EASY STEPS

We have a PROVEN THREE-STEP PROCESS that makes it easy to open a precious metals IRA and WE GUAR ANTEE you the highest caliber customer service. Our IRA specialis ts will answer your questions, work with your current custodian to ensure a seamless transition, and provide you a free metal evaluation. And we’ll be here when you want to sell, take a distribution, or buy some more.

YOU HAVE THE OPTION to conver t IRA or 401(K) funds to an IRA backed by physical gold or silver. The DIVERSIFICATION OF YOUR RETIREMENT with a precious metals IRA is only a phone call away.


1step�one:Contac t a Priorit y Gold IRA Specialis t. We will discuss your options and help you complete an application to open an account with an IRA custodian.

2step�two:Your Priorit y Gold Specialis t and your custodian will work together to help you roll over your exis t ing 401(k) or IRA funds to a new Precious Metals IRA account.

3step�three:You will work direc tly with your Priorit y Gold Specialis t to identify which metals you wish to purchase. You have all the control. We present the options. You make the decision, and no order is placed until you conf irm it.

HOW TO DIVERSIFY YOUR WEALTH

FREQUENTLY ASKED QUESTIONS Q. AM I BUYING 'PHYSICAL' GOLD AND SILVER OR JUST 'PAPER' GOLD AND SILVER?

A. You are purchasing physical gold and si lver that can be delivered to you or stored at a depository of your own choosing. Priority Gold can recommend several depositories that are fully insured. (Note: If precious metals are purchased with retirement funds, the precious metals must be held by a qualif ied custodian in a self-directed individual retirement account.)

Q. WHEN IS THE BEST TIME TO START INVESTING IN PRECIOUS METALS?

A. Only you can decide the answer to this quest ion, but i f current economic pol ic y remains in place, now could just be a great t ime to buy. With pol i t ical uncer tainty and an overheated market, gold and s i lver could be well positioned to break out. A precious metals specialist at Priority Gold can help you understand al l of your options.

Q. HOW MUCH OF MY PORTFOLIO SHOULD I PROTECT IN PRECIOUS METALS?

A. It depends on your circumstances. It is Priority Gold’s opinion that customers should not place more than 30% of their retirement or investment assets in precious metals, but ultimately, the decision is up to you. In general, most financial planners recommend a diversified portfolio, which means that you don’t put al l of your money into any one type of investment. Beyond that, individual needs and goals wil l vary.

Q. CAN I ADD GOLD AND SILVER TO MY IRA?

A. Most of the time, yes. The Taxpayer Relief Act of 1997 allows individuals to add a wider variety of precious metal products to their IRAs. Products include various types of bull ion coins and bars in many different varieties of metals that meet the government ’s minimum 99.5% purity standard. Priority Gold can review the many products available to you.

SOU RCE S

1. Kol lewe, Jul ia . (2010, September 17 ). Gold Pr ices – The Highs and Lows Since 1971. Ret r ieved f rom ht tps://w w w.checkbca.org/repor t/pr ior i t y- gold - l lc -15628 0 6 82

2 . Car lson, B en. (2015, July 21). A His tor y of Gold Returns . Ret r ieved f rom ht tp://awealthofcommonsense.com/2015/07/a- his tor y- of- gold - returns/

3a. Durden, Tyler. (2017, June 28). The End Of The (Pet ro) Dol lar : W hat The Fed Doesn’t Want You To Know. Ret r ieved f rom ht tps://w w w.zerohedge.com/news/2017- 0 6 -27/end - pet rodol lar-what-fed - doesnt-want-you - know

3b. Jansen, Koos . (2017, July 29). E s t imated Chinese Gold Reser ves Surpass 20, 0 0 0 t. Ret r ieved f rom ht tps://w w w.bul l ions tar.com/ blogs/ koos- jansen/es t imated - chinese - gold - reser ves-surpass-20 0 0 0 -tonnes/

4. Macrot rends . Gold Pr ices and U. S . Dol lar Corre lat ion – 10 Year Char t. Ret r ieved f rom ht tp://w w w.macrot rends .net/ 1335/dol lar-vs- gold - compar ison - las t-ten -year s

5. Larmer, B rook. (20 0 9, Januar y). The Real Pr ice of Gold. Ret r ieved f rom ht tp://ngm.nat ionalgeographic .com/pr int/20 0 9/01/gold/ larmer-tex t

6 . Bach, J im. (2014, November 14). Should I Buy Physical S i lver? Ret r ieved f rom ht tps://moneymorning.com/2014/ 11/ 14/should - i - buy- physical - s i lver/

7. F isher, Danie l . (2017, March 1). S i lver demand. W hy i t ’s inc reas ing. Ret r ieved f rom ht tps://w w w.physicalgold.com/insights/s i lver- demand - increas ing/

8 . Kay, Amanda. (2018, Februar y 27 ). 4 Fac tor s That Dr ive Si lver Demand. Ret r ieved f rom ht tps:// inves t ingnews.com/dai ly/resource - inves t ing/prec ious- metals - inves t ing/si lver- inves t ing/5 -fac tor s- dr ive -s i lver- demand/

9. Pharms, Paul . (2016, December 19). JPMorgan to Send Si lver Soar ing A s Physical Stockpi l ing Completed? Ret r ieved f rom ht tps://w w w.l inkedin.com/pulse/ jpmorgan -send -s i lver-soar ing - physical - s tockpi l ing - dr- paul - pharms- phd/

Priority Gold is commit ted to providing our cl ients with an excellent experience. We str ive to s tand apar t from the rest by making ourselves available for your questions, comments and concerns.

THE PRIORITY GOLD QUALITY ASSUR ANCE POLICYif for any reason you are not completely satisfied with the quality of your purchase,

we will exchange your precious metals purchase for an equal value or like quality.*

*Cer tain terms and l imitat ions apply. See your Pr ior i t y Gold cus tomer agreement for detai ls .

www.prioritygold.com

15260 VENTURA BLVD, SUITE 610

SHERMAN OAKS, CA 91403

CALL US TODAY TOLL-FREE • (888) 465-3008

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