Cadbury

HISTORY OF CADBURY

In 1824, 22-year-old John Cadbury opened his first shop at 93 Bull Street, next to his father's drapery and silk business in Birmingham.

Apart from selling tea and coffee, he sold cocoa and drinking chocolate, which he prepared using a mortar and pestle.

Cocoa beans were imported from South and Central America and the West Indies.

John Cadbury

Soon established himself as one of the leading cocoa and drinking chocolate traders in Birmingham. This superior quality of cocoa and drinking chocolate gained popularity leading to increase in sales.

In 1831 - rented a small factory in Crooked Lane near to his shop, laying the foundation for the Cadbury chocolate business.

By 1842 - He was selling sixteen lines of drinking chocolate and cocoa in cake and powder forms.

As the enterprise prospered, In 1847 - rented a larger factory in Bridge

Street, off Broad Street, in the centre of Birmingham and went into partnership with his brother Benjamin - trading as Cadbury Brothers of Birmingham.

In 1849 - The retail side of the business in Bull Street was passed to a nephew, Richard Cadbury Barrow.

Major turning point came in the mid-1850s, when taxes on imported cocoa beans were reduced by Prime Minister William Gladstone.

During 1850s - business began to decline.

In 1860 - The partnership between the first Cadbury brothers was dissolved , a difficult time in the company's history.

In 1861 - John Cadbury's sons Richard and George, became the second Cadbury brothers to run the business.

John Cadbury devoted the rest of his life to civic and social work in Birmingham until his death in 1889.

Due to Richard and George’s dedication, sheer hard work and improvements in the quality of Cadbury cocoa products, the business survived and prospered.

TECHNOLOGICAL ADVANCEMENTS

In 1866 - Dissatisfied with the quality of cocoa products, the Cadbury brothers took a momentous step bearing on their business which revolutionized the whole of the British cocoa business.

With a visit to Van Houten factory in Holland, the brothers introduced a new process to their Bridge Street factory. 

The new unadulterated Cadbury's cocoa essence was a major breakthrough and resulted in the passing of the Adulteration of Food Acts in 1872 and 1875.

GEORGE CADBURY

In 1899 - The business became a private limited company following Richard Cadbury's sudden death at the age of 63.

George Cadbury became chairman of the new board and his fellow directors were Barrow and William A. Cadbury, sons of Richard and two of his own sons, Edward and George Cadbury Junior.

By 1899, the Bournville factory had trebled in size with more than 2,600 employees. Bournville entered a new era as the younger members of the Board introduced new ideas –

analytical laboratories, advertising and cost offices, a sales department, works committee, medical department, pension funds, education and training for employees.

In 1905 With the expansion of the business, a more formal management structure evolved, and works committees were set up to deal with matters affecting employees.

In 1919, Cadbury Brothers Limited merged with J. S. Fry & Sons of Bristol, whose product range complemented Cadbury's.

CADBURY'S GROWTH Cadbury grew from strength to strength with new

technology being introduced to make the Cadbury confectionery business one of the most efficient in the world.

For more than 100 years Cadbury was essentially a family business, although non-family directors were appointed for the first time in 1943.

In 1962 - the whole structure was re-organised and a publicly listed company established - Cadbury Limited.

The 1969 merged with Schweppes, and the subsequent development of the business, led to Cadbury Schweppes becoming a major force in the international market.

Cadbury today is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands.

In 2003 for $4.2 billion, making Cadbury the leading world-wide confectionery company.

On 7 May 2008, the separation of Cadbury confectionery and American Beverages businesses was completed creating Cadbury plc with a vision to be the world’s BIGGEST and BEST confectionery company.

COMMERCIAL AD.

COMPANY’S OVERVIEW

Chairman Mr. C Y Pal, Chairman - Non Executive Mr. Anand Kripalu, President, South Asia & Indo

China, Managing Director - Cadbury India

Cadbury India is a fully owned subsidy of Kraft Foods Inc.

The combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries.

They employ approximately 140,000 people and have operations in more than 70 countries.

After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkatta and Chennai). The corporate office is in Mumbai.

Today, as a combined company with an unmatched portfolio in confectionery, snacking and quick meals, they are the world's No.1 Confectionery Company.

KEY COMPETITORS

Nestle Amul Parle Britannia HUL ITC

CADBURY WORLDWIDE

Global Reach Approximately $50 billion in revenues 25%+ of global revenue from emerging markets #1 in global confectionery More than 50% of global revenue from snacks

and confectionery

Brand Portfolio 11 brands with more than $1 billion in revenue 70+ brands with more than $100 million in

revenue 40+ brands over 100 years old 80% revenue from #1 share positions

Their reach, Their ValuesThey understand that actions speak louder than words, so at Kraft Foods:

inspire trust. keep it simple. are open and inclusive. tell it like it is. lead from the head and the heart. discuss, decide, deliver.  How they grow. Build a high performing organization Reframe their categories Exploit their sales capabilities Drive down costs … without compromising

quality 

CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility (CSR) is at the heart of their success

At Cadbury India they have always believed that good values and good business go hand in hand. It's part of their heritage and the way they do things today. CSR is about growing their business responsibly.

Cadbury India has a tradition of caring for the environment and enriching the quality of lives of the communities they live and work in, through a variety of result-oriented programs.

AWARDS

ABBY Award

Suraksha Puraskar Award

CAREER OPPORTUNITIESSales & Marketing MBAs from premier institutes with 2 to 10

years of Sales and Marketing experience preferably in an FMCG

Operations Engineers from various streams with 2 to 10

years work experienceFinance, Legal & IT Chartered Accountants / MBAs in Finance from

premier institutes with 2 to 10 years of work experience

Lawyers with LLB / LLM degrees with 2 to 10 years of work experience

IT engineers / Masters in Computer Applications with 2 to 10 years of work experience

Technical (Research and Development & Quality)

Graduates / Post-graduates in Food Technology with 2 to 10 years of work experience

Human Resources Postgraduates with HR specialization from

premier institutes

THANK YOU!!