Cadbury New

Our business in India

Cadbury India Ltd. is a part of Kraft Foods. Cadbury India operates in five categories

– Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate

Confectionery business, Cadbury has maintained its undisputed leadership over the

years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk,

Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. Our core

purpose "make today delicious" captures the spirit of what we are trying to achieve

as a business.

In India, Cadbury began its operations in 1948 by importing chocolates. After over 60

years of existence, it today has six company-owned manufacturing facilities at

Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal

Pradesh) Hyderabad and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai).

The corporate office is in Mumbai.

Cadbury India enjoys a value market share of over 70 percent in the chocolate

category and our brandCadbury Dairy Milk (CDM) is considered the "gold standard"

for chocolates in India. The pure taste of CDMdefines the chocolate taste for the

Indian consumer.

In the Milk Food drinks segment our main product is Bournvita - the leading Malted

Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is

the undisputed leader. We recently entered the biscuits category with the launch of

the Worlds No 1 biscuit brand Oreo.

Since 1965 Cadbury has also pioneered the development of cocoa cultivation in

India. For over two decades, we have worked with the Kerala Agricultural University

to undertake cocoa research and released clones, hybrids that improve the cocoa

yield. Our Cocoa team visits farmers and advises them on the cultivation aspects

from planting to harvesting. We also conduct farmer meetings & seminars to

educate them on Cocoa cultivation aspects. Our efforts have increased cocoa

productivity and touched the lives of thousands of farmers. Hardly surprising then

that the Cocoa tree is called the Cadbury tree! 

Kraft Foods

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with

an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits,

confectionery, beverages, cheese, grocery products and convenient meals in

approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more

than half of which was earned outside North America. Twelve of the company’s

iconic brands - including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco,

Oreo, Oscar Mayer, Philadelphia, Tridentand Tang - generate revenue of more than

$1 billion annually, and 40 have been loved for more than a century. A leader in

innovation, marketing, health & wellness and sustainability, Kraft Foods is a member

of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability

Index and Ethibel Sustainability Index. For more information,

visit www.kraftfoodscompany.com andwww.facebook.com/kraftfoodscorporate

Heritage: We have come a long way since J.L Kraft started selling cheese from a

horse drawn wagon in 1903. Hard work, imagination and commitment to bring the

world its favorite foods has helped us grow into a company that touches more than a

billion people in approximately 170 countries. Everyday. One at a time.

Some quick facts on the combined company:

Kraft Foods is a global snacks powerhouse with an unrivaled portfolio of

brands people love.

We are the world’s second largest food company with annual revenues of $49.2

billion

Millions of times a day, in approximately 170 countries, consumers reach for their

favorite Kraft Foods brands.

Twelve of the company’s iconic brands—including Cadbury, Jacobs, Kraft, LU,

Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident and Tang

—generate revenue of more than $1 billion annually, and 40 have been loved for

more than a century.

More than 80 percent of our revenues come from products that hold the No. 1

share position in their respective categories. And more than 50 percent of our

revenue is driven by categories where our market share is twice the size of the

nearest competitor.

We make a delicious difference by fighting hunger and encouraging healthy

lifestyles. Over the past 25 years, we’ve donated nearly a billion dollars in cash

and food.

A leader in innovation, marketing, health & wellness and sustainability, Kraft

Foods is a member of the Dow Jones Industrial Average, Standard & Poor’s 500,

Dow Jones Sustainability Index and Ethibel Sustainability Index.

Who we are

Consumers inspire us.

To make today delicious, we begin with our consumers.

We listen, we watch and we learn.

We understand their joys and their challenges because we’re consumers too.

What we do.

We make delicious foods you can feel good about.

Whether watching your weight or preparing to celebrate, grabbing a quick bite or

sitting down to family night, we pour our hearts into creating foods that are

wholesome and delicious.

Our reach.

We believe we can make a delicious difference, everywhere.

We’re constantly looking for fresh ideas to improve our workplace, our partnerships,

our communities and our world.

How we behave – Our Values.

We understand that actions speak louder than words, so at Kraft Foods:

We inspire trust.

We act like owners.

We keep it simple

We are open and inclusive.

We tell it like it is.

We lead from the head and the heart.

We discuss. We decide. We deliver.

How we grow.

We focus on creating sustainable, profitable growth. And our strategies guide our

efforts:

Build a high performing organization

Reframe our categories

Exploit our Sales capabilities

Drive down costs … without compromising quality

About our people.

It takes great people to make great brands. Our approximately 127,000 diverse

employees around the world are the reason we succeed.

Our team

Our locations in India

Chairman

C Y Pal

Chairman - Non Executive

Managing Director

Anand Kripalu

President, South Asia & Indo China, Managing Director - Cadbury India

Non-Executive Directors

Harsh Mariwala

Radhakrishnan B. Menon

Executive Directors

Atul Bhatia Director, R & D

Chandramouli Venkatesan (Mouli)Director, Snacking & Strategy

Jaiboy PhillipsDirector, Operations

Narayan SundararamanDirector, Powdered Beverages,Gum & Candy

Registered Office

Cadbury India ltd.Cadbury House19, B Desai RoadMumbai 400 026MaharashtraIndiaTel: +91 22 4007 3100

Indicative map of India

Regional Offices

Mumbai

Cadbury India ltd.EL Tara, 5th FloorOpp Odyssey II

Chennai

Cadbury India ltd.146- Second FloorRoyapeth High Road

Near Delphi “C” WingHiranandaniPowaiMumbai – 400076.Maharashtra.

MylaporeChennai 600004.Tamil Nadu.

Delhi

Cadbury India ltd.303 - 3053rd Floor, Vipul AgoraM.G. RoadGurgaon - 122 002.Delhi.

Kolkata

Cadbury India ltd.9-A Esplanade RowKolkota - 700 069West Bengal.

Our Factories

Thane

Cadbury India ltd.1 Pokhran RoadEastern Express HighwayThane 400 606Maharashtra.

Pune

Cadbury India ltd.Induri FactoryTalegaon DabhadePune 410 507Maharashtra.

Himachal Pradesh

Cadbury India ltd.Works: Hadbast No 199Village Sandholi BaddiTehsil- NalagarhDist. Solan 173205Himachal Pradesh.

Gwalior

Cadbury India ltd.Plot No 25MalanpurIndustrial AreaVillage GurikhaTehsil GohadGwalior - 477 116Madhya Pradesh.

Bangalore

Cadbury India ltd.Jodi HanumanapalyaMahadevapura Post

Hyderabad

KJS India Pvt. Ltd.Plot No. 1 & 2IDA Phase – III

Mangalore RoadNelamangala 562 123BangaloreKarnataka.

Pashamylaram – 502307Dist – MedakAndhra Pradesh.

Cocoa Operations

Dharapuram

Cadbury India ltd.Cocoa OperationsSennakalpalayamDalavaipattinam P.ODharapuram - 638 672Tamil Nadu.

Awards in India

Cadbury wins the Gold Standard at the 2011 APPIES Awards

Cadbury Dairy Milk's Shubh Aarambh campaign wins the Gold Standard 2011 APPIES Award.

Cadbury wins a silver trophy at the University of Asia and Pacific (UA&P) Tambuli Awards

Cadbury won a Silver trophy in the Best Insights & Strategic Thinking category and a Bronze trophy in the Best in Creative Ideas and Execution category for the Cadbury Celebrations’ ‘Mithaas’ Diwali campaign.

Cadbury wins Gold at the Asian Marketing Effectiveness Awards 2011

Cadbury won the Gold medallion for the Cadbury Dairy Milk’s Shubh Aarambh campaign, in the Strategic Thinking and Insights Category.

Cadbury wins 8 Creative Abby Awards at the Goa Fest 2011

8 Creative Abby awards between Cadbury Dairy Milk “Shubh Aarambh” & Celebrations “Diwali” campaign. Grand Prix for Cadbury Dairy Milk “Shubh Aarambh”.

Make-A-Wish Corporate Partner Award 2011

Cadbury India received the Make-A-Wish Corporate Partner Award from Make-A-Wish foundation

(US).

Cadbury ranked among India’s Most Respected Companies 2011

Cadbury India was ranked 3rd in the Most Respected Companies in the FMCG sector survey conducted by Business World magazine.

Cadbury ranked among the Best Companies to Work For 2011

Cadbury India was ranked 6th in the Best Companies to Work For survey within the FMCG, Durables sector conducted by Business Today magazine.

Cadbury retains AAA rating awarded by CRISIL 2010

Cadbury India retains its AAA rating, awarded by CRISIL – the country’s leading credit rating agency, for the second year in a row.

Cadbury wins Effies Award 2010

Team Cadbury laid claim to two awards at the Effies 2010, instituted by the Ad Club of Bombay. We were presented with a Silver award each, for our CDM and CelebrationsMarketing campaigns of 2009.

Cadbury’s manufacturing wins Silver IMEA Award 2010

Cadbury’s Bangalore manufacturing facility won a Silver Award at the prestigious ET ‘India Manufacturing Excellence Award’ (IMEA) held in partnership with Frost & Sullivan.

Industry Awards and Recognitions in India 2009

Cadbury India gets AAA Rating by CRISIL (A S&P company).

Cadbury recognized among Best Marketer in India 2009

Cadbury India recognized as the 11th best Marketer in the country by the Brand Equity Marketers Survey - Economic Times (the most subscribed financial daily in the country).

Bournvita recognized by Reader’s Digest ‘Most Trusted Brand 2009

Bournvita

voted

Reader’s Digest ‘Most Trusted Brand 2009’

in the Vitamin Health Supplement category in India.

Asian Marketing Effectiveness Awards 08

Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign - GOLD award for the "Best Insights and Strategic Thinking" and SILVER award for the 'Most Effective Use of Advertising'.

The Asian Marketing Effectiveness Awards are the region's most prestigious awards that celebrate resourceful Asian marketing. They are designed to set the standard for effective marketing within the region, and aim to uncover the campaigns that show results through innovative spirit and combining creativity with effectiveness to build world class brands.

Cadbury India ranked 7th Great Place to Work in India No. 1 FMCG Company

Cadbury India has been ranked as the 7th Great Place to Work and the No. 1 FMCG company in India in 2008, by the Great Place to Work Institute.

This study, in its fifth year in India , has a presence in 30 countries and is the oldest, most comprehensive and respected workplace study worldwide. Over two hundred companies throughout India participated in the survey, which measured the degree of satisfaction of employees with their place of work and picked out the best working environments. This is the fourth time we have featured amongst the Great Places to Work in India . We were ranked 10th in 2003, and were among the top 25 in 2004 and 2005.

Great Place to Work 2007

'Cadbury India' has been awarded the "Bronze Award for Excellence in People Management" in the 'Great Place to Work 2007' survey conducted by Grow Talent Company Limited and Businessworld. The award recognizes Cadbury India as a national leader in the area of Human Resource Management.

Business World along with Grow Talent has been carrying out the 'Great Place to Work' survey for the past 4 years. This award is based on the ranks received in top 25 list of the Great Place to Work India studies conducted in the last four years.

ABBY Award wins for India.

The prestigious ABBY awards, held in March, recognise creative excellence in the Indian Advertising Industry. The Ulta Perk campaign won four Silver Awards in total and theCadbury Dairy Milk Campaign, Miss Palampur, also won a Silver Award. This year Cadbury also sponsored the new 'Young ABBY' Award.

Bournvita won the Emmvie Gold for the Best Media Innovation - TV.

Cadbury won the Emmvie Gold for the Best Media Innovation - TV, for brand Bournvita, for the entry Physical symbol of Confidence.

Cadbury Dairy Milk & Bournvita crowned as Consumer Superbrands

Cadbury Dairy Milk & Bournvita have done it again. For the second time running, Cadbury Dairy Milk & Bournvita have been declared a `Consumer Superbrand' for 2006-7 by Superbrands India.

Cadbury- Ranked among India's most respected companies

Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.

Cadbury wins the Effies 2006

Pappu does it again!

At the recent Effie 2006 awards organized by The Advertising Club of Mumbai, our 'Pappu Pass Ho Gaya' advertising campaign bagged two more awards - Gold

in the Consumer Products category and Silver in the Integrated advertising campaign category.

Cadbury India roars at Cannes

Cadbury India received a bronze award at the Cannes Lions International Advertising Festival for partnering with a mobile phone operator in 2005 to provide exam results via SMS to school children.

Cadbury India is a Great Place to Work

The 'Great Place to Work' Institute study listed Cadbury India as a Great Place to work in 2005 for the third time in a row. Incidentally, Cadbury was in the Top 25 in 2003, 2004 and 2005 too.

Reader's Digest Award recognizes Bournvita

Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the vitamin health supplement category in Indian in 2006. The merit was based on 7000 responses from questionnaires and telephone interviews across Asia.

The origins of chocolate can be traced back to the ancient

Maya and Aztec Civilization in Central America, who first

enjoyed 'chocolat' a much-prized spicy drink made from

roasted cocoa beans.

Throughout its history, whether as cocoa or drinking chocolate

beverage or confectionery treat, chocolate has been a much

sought after food.

Because cocoa beans were valuable, they were given as gifts on occasions such as a

child coming of age and at religious ceremonies. Merchants often traded cocoa

beans for other commodities such as cloth, jade and ceremonial feathers.

The Aztec Empire

'Chocolate' (in the form of a luxury drink) was consumed in large quantities by the Aztecs: the drink was described as 'finely ground, soft, foamy, reddish, bitter with chilli water, aromatic flowers, vanilla and wild bee honey'.

The dry climate meant the Aztecs were unable to grow cocoa trees, and had to obtain supplies of cocoa beans from 'tribute' or trade.

Don Cortes

The Spanish invaded Mexico in the 16th century, by this time

the Aztecs had created a powerful empire, and the Spanish

armies conquered Mexico. Don Cortes was made Captain

General and Governor of Mexico.

When he returned to Spain in 1528 he loaded his galleons with

cocoa beans and equipment for making the chocolate drink.

Soon 'chocolate' became a fashionable drink enjoyed by the rich in Spain.

Chocolate Across Europe

An Italian traveller, Francesco Carletti , was the first to break the Spanish monopoly. He had visited Central America and seen how the Indians prepared the cocoa beans and how they made the drink, and by 1606 chocolate was well established in Italy.

Drinking Chocolate

The secret of chocolate was taken to France in 1615, when

Anne, daughter of Philip II of Spain, married King Louis XIII of

France.

The French court enthusiastically adopted this new exotic

drink, which was considered to have medicinal benefits as well

as being a nourishing food.

Gradually the custom of drinking chocolate spread across Europe, reaching England

in the 1650s.

First Chocolate For Eating

Up until this point all chocolate recipes were based on plain

chocolate .

It was an English doctor, Sir Hans Sloane, who - after travelling in

South America - focused on cocoa and food values, bringing a milk

chocolate recipe back to England.

The original Cadbury Milk Chocolate was prepared to his recipe.

How is Chocolate made

The cocoa-bean -- the heart of the sweetest delicacy in the world -- is bitter! This is why, up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. They regarded the precious bean as waste or used it, as was the case among the Aztecs, as a form of currency.

The Varieties

There are two quite different basic classifications of cocoa, under which practically all varieties can be categorised: Criollo and Forastero cocoas. The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. The seeds are of finer quality than those of the Forastero variety.

They have a particularly fine, mild aroma and are, therefore, used only in the production of high-quality chocolate and for blending. However, Criollo cocoa accounts for only 10% of the world crop. The remaining 90% is harvested from trees of the Forastero family, with its many hybrids and varieties. The

main growing area is West Africa. The cocoa tree can flourish only in the hottest regions of the world.

The Harvest

Immediately after harvesting, the fruit is treated to prevent it from rotting. At fermentation sites either in the plantation or at, collecting points, the fruit is opened.

Fermentation

The fermentation process is decisive in the production of high quality raw cocoa. The technique varies depending on the growing region.

Drying

After fermentation, the raw cocoa still contains far too much water; in fact about 60%. Most of this has to be removed.

What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats? After a week or so, all but a small percentage of the water has evaporated.

Cleaning

Before the real processing begins, the raw cocoa is thoroughly cleaned by passing through sieves, and by brushing. Finally, the last vestiges of wood, jute fibres, sand and even the finest dust are extracted by powerful vacuum equipment.

Roasting

The subsequent roasting process is primarily designed to develop the aroma. The entire roasting process, during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 °C, is carried out automatically.

Crushing and shelling

The roasted beans are now broken into medium sized pieces in the crushing machine.

Blending

Before grinding, the crushed beans are weighed and blended according to special recipes. The secret of every chocolate factory lies in the special mixing ratios which it has developed for different types of cocoa.

Grinding

The crushed cocoa beans, which are still fairly coarse are now pre-ground by special milling equipment and then fed on to rollers where they are ground into a fine paste. The heat generated by the resulting pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to melt, producing a thick, liquid mixture.

This is dark brown in colour with a characteristic, strong odour. During cooling it gradually sets: this is the cocoa paste.

At this point the production process divides into two paths, but which soon join again. A part of the cocoa paste is taken to large presses, which extract the cocoa butter. The other part passes through various blending and refining processes, during which some of the cocoa butter is added to it. The two paths have rejoined.

Cocoa Butter

The cocoa butter has important functions. It not only forms part of every recipe, but it also later gives the chocolate its fine structure, beautiful lustre

and delicate, attractive glaze.

Cocoa Powder

After the cocoa butter has left the press, cocoa cakes are left which still contain a 10 to 20% proportion of fat depending on the intensity of compression.

These cakes are crushed again, ground to powder and finely sifted in several stages and we obtain a dark, strongly aromatic powder which is excellent for the preparation of delicious drinks - cocoa. Cocoa paste, cocoa butter, sugar and milk are the four basic ingredients for making chocolate. By blending them in accordance with specific recipes the three types of chocolate are obtained which form the basis of ever product assortment, namely:

Kneading

In the case of milk chocolate for example, the cocoa paste, cocoa butter, powdered or condensed milk, sugar and flavouring - maybe vanilla - go into the mixer, where they are pulverized and kneaded.

Rolling

Depending on the design of the rolling mills, three or five vertically mounted steel rollers rotate in opposite directions. Under heavy pressure they pulverise the tiny particles of cocoa and sugar down to a size of approx. 30 microns. (One micron is a thousandth part of a millimetre.)

Conching

But still the chocolate paste is not smooth enough to satisfy our palates. But within two or three days all that will have been put right. For during this period the chocolate paste will be refined to such an extent in the conches that it will flatter even the most discriminating palate.

Conches (from the Spanish word "concha", meaning a shell) is the name given to the troughs in which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 °C and, while being constantly stirred, is given a velvet smoothness by the addition of certain amounts of cocoa butter. A kind of aeration of the liquid chocolate paste then takes place in the conches: its bitter

taste gradually disappears and the flavour is fully developed. The chocolate no longer seems sandy, but dissolves meltingly on the tongue. It has attained the outstanding purity which gives it its reputation.