Ca today here and_now_martin_vajda

FY12 sales kick offgrow • delight • lead • unite

generating pipelinethe cloud workshop

but what is the cloud?the big switch

cloud definition: NISTthe “IT Light Switch”

Use Computing power . . .

−On demand

−Only for the time you need it

−Give it back when you are finished

−Pay for metered usage

Self Service Enabled

Charge Back /Show-Back Metered UsageElastic

Re-Purposed Pool of Resource

cloud definitionattributes of a typical cloud

Scalable

Web Enabled

private cloud preferred by enterprise accountsIDC survey of enterprise accounts

“Among the enterprise execs IDC surveyed, the so-called "private cloud" was preferred over public cloud services by four to one.” — IDC

1.End user catalogue

cloud recipea sample

All baked in the oven of governance and security

3.Charge back mechanism

2. Automated infrastructure provisioning2. Automated infrastructure provisioning

cloud recipe critical success factorautomated infrastructure provisioning

Virtualisation plays a big role (makes the job easier)

Includes:−comput

e−network

devices −storage

Involves 2 types of Automation:−Toolset Automation −People Automation

Involves 2 types of Automation:−Toolset Automation −People Automation

two types of automationtoolset

Three types of Automation Tools

Server Build(Physical and Virtual)

Storage allocation (Discs)

Network device configuration (Switches, routers etc)

Involves 2 types of Automation:−Toolset Automation −People Automation

—People are the main reason IT projects fail

two types of automationpeople automation

—You cannot run a successful cloud service if there are too many people involved

people automationdefined

An automation solution that does the job that people would normally do is sometimes called:

Process Orchestration

Process Automation

Run Book Automation

process orchestrationdefined

Unix Clever chap

Network Boffin Securit

y Guru

Linux SmartBloke

Operations Manager

Reboot Web Server

Upgrade SQL Server

Restore Backup

Patch Oracle

Backup Exchange

Open Ports

process orchestrationan analogy

Carpenter

Plumber

Bricklayer

Building site

Let’s build a House

process orchestrationan analogy

Carpenter

Plumber

Bricklayer

Lets’ build a House ServerManagement

Process Orchestration

Site Architect

Building siteDataCenter

NetworkManagement

StorageManagement

Toolset Automation

process orchestrationsample workflow

Server Provisioning

Network Provisioning

Request Handling

the cloud is a journeyca can support that journey

TodayHere and Now

The ComingBig Thing

? Just Aroundthe Corner

BROKER

Yesterday

Today Tomorrow

The Future

CloudEcosyst

emCloud

Brokerage

VirtualData

centre

InternalPrivateCloud

cloud journeytoday here and now: internal private cloud

User

Catalog

Security

Capacity

ITIL

Green

Network

BusinessServices

$Performa

nceService Level

Availability

Compute (P&V)

Storage

ToolsetAutomation

ProcessOrchestration

FY12 sales kick offgrow • delight • lead • unite

Use Case Process and Demo: Testing and Development of Business ServicesUsing an Internal Private Cloud

17

Behind the scenesProduct Developer

Boss of Developer

Process AutomationRequest ManagementSystem

Toolset Automation

Go to catalogu

e and request a

Test Computer System

Receive request

Process Request

ITIL Request

Task 1 – Email Approver

Task 2 – Receive approval

Task 3 -initiate Provisioning

Close request

Receives Email request

for approva

l

Load Software

Server Automatio

nToolset

Replies to email giving

approval

Provision Server

Email User

Close Ticket

Receives email giving

details of the

available system

FY12 sales kick offgrow • delight • lead • unite

Use Case Process and Demo: Elasticity of a Business ServiceUsing an Internal Private Cloud

19

Business Service LevelTrending

Employee Line of Business ManagerHead of IT Operations

CompanyWeb Site

Server Farm

RequestWeb Access

Catalog

Sub 2 SecondResponse

Business ServiceOperations

Over 2 SecondResponse

AutomatedProvisioning

FY12 sales kick offgrow • delight • lead • unite

Internal Private CloudPre Sales Support

21

moving to a private cloudthe ca cloud workshop: helping customers estimate ROI

22

the ca cloud workshopnot why? but how?

Facilitator

TSOSolution Strategist

Elasticity

Project Docume

ntProject Plan

ROI Tool

Capture Discussion

ROI

Demo Elasticity

Monitor – Measure - Manage

ROI Tool

Capture Discussion

Demo Monitor – Measure -

Manage

Orchestration & Fulfillment

ROI Tool

Capture Discussion

Demo Orchestration & Fulfillment

Service Definition & Catalog

ROI Tool

Capture Discussion

Demo Service Definition & Catalog

24

test to dev provisioningbaseline value

25

test to development automation estimated ROI

26

test to development automation value summary

27

ca internal private cloud programca automation suite for clouds + services

services to implement private cloud in 45 days

sponsored program ensures customer success

industry air cover and leadership

single solution SKU

it’s real, it’s here, it’s now and will continuelaunch activities and timeline

28

April OctFeb JuneJanuary

PUMA LAUNCH TIMELINE

Media Tour

LaunchCampaign

Puma P1

Q4 FY11

Puma/FY12Planning

PublicAnnouncement

Declare GA/Start Lighthouse PROGRAM

CA WorldGTM Planning

Messaging/Positioning SALES KICKOFF

Puma Offsite

Puma P0

Q1 FY12

MayMarch

Release I .0Launch SKO Release I.0 LAUNCH

Q3 FY 12

Lighthouse Program Design

AugustJuly Sept Nov

Sales tools, Demo, Enablement

continuum of cloud use casesfor ca’s automation suite for clouds

29

Service Orchestration Solution

Cloud management optimization/vBlock enablement

Adding Application Release Mgt.(via Process Automation or ARM)

IntegratedFlexible Unified Architecture

Enabling Grid Option

internal private cloud for test and developmentexample

• Virtual Provisioned

• Physical Provisioned

• Network Provisioned

• Storage allocated

• Integration established

Provision the

Systems

• Change Ticket

• Email integration

Seek Approv

al

• 20 Servers for 6 weeks

• Web server layer• Seibel system• Database system

User Request

s Service

• Start the clock

Charge Back

• Notify the user

• Email integration

Deliver the

systems

• Raise Incidents• Notify the user• Update

Change Ticket

Test the systems

• Update Change Ticket

• Charge customer

• Update Resource pool

End User

Closure

• Notify User before time

• Offer reschedule• Extend or

decommission• Stop the Clock

Decommission

Hours Not

Weeks

proof point: ca @ caca technologies own private cloud

“CA saves $16 million and more than25 years of developers’ time by automating provisioning for Labs on Demand service.”

proof point: ca @ casignificant benefits

“Deploying just one ‘green’ blade server can enable us to create 700 or more virtual machines, and we typically have more than 4,000 virtual servers active at any time.”— George Watt

Vice President, Software Engineering

proof point: ca @ caresults by moving to the cloud

— Lab consolidation from 44 to 4− Average 700 concurrent, active sessions− Today ~6500 physical machines and ~ 4000 VMs

— Cost Savings− Last year, saved more than 20 years of developer

time and more than $4 million−Server utilization up to 90% plus−Server to admin ratio was at 60:1, now at

500:1

— Real estate savings− 15,904 sq ft reduction− $2.4 million projected 5 year savings− 2,330 machines relocated, ~ 50% virtualized in Q4

— Automatic power-off between reservations −450 metric tons of carbon reduction