C NBC JR. Nick Cappucci Chayenne Espinal John-Paul Phelan Ross Ogilvie Brandon Desouza
Jan 03, 2016
Vision Statement
• To be the most responsible and admirable camera company in the market. We plan on accomplishing this by having high standards for our products at reasonable costs, treating employees well, and taking advantage of sometimes expensive but responsible eco-friendly programs, all while striving to be a driving force in the global market.
Targets (for 3 years)
Performance Targets Year 13 Year 14 Year 15
EPS $2.70 $3.00 $3.30
ROE 12.0% 15.0% 18.0%
Stock Price $55.00 $60.00 $65.00
Credit Rating A A A+
Image Rating 85 87 90
Production Strategy
Obtain highest potential capacity
Compensate employees to avoid faulty products
Avoid holding temporary employees longer than necessary
Eliminate the need for outsourcing
Entry-Level Camera Strategy
Market penetration strategy
Hold a low cost to produce
Make available at most - if not all - retailers
Multi-Feature Camera Strategy
Differentiation strategy
Use price to convey quality
Make available at all possible retailers
Planned vs. Actual
Year 13 Year 14 Year 15
Plan Actual Plan Actual Plan Actual
Revenue
Entry Level Revenue
Multi Featured
Total
$202,630
$138,250 $340,880
$225,325
$155,250 $380,575
$245,325
$174,850 $419,850
Net Profits 14,369 18,297 30,774 52,310 45,805 57,928
EPS 2.70 2.01 3.00 5.98 3.30 6.94
ROE 12.0% 10% 15.0% 24% 18.0% 24%
Credit Rating A A A A A+ A
Image Rating 85 84 87 95 90 92
Stock Price $55.00 $43.21 $60.00 $63.26 $65.00 $92.63
$291,074 $213,022 $504,096
$280,916
$221,459 $502,357
$204,048 $157,280$361,328