By Angelic Lara and Candace Dulley Organizational & Household Decision Making.

By Angelic Lara and Candace Dulley

Organizational & Household

Decision Making

Consumers Pamper Pets with Healthier Products

Focus on nonhuman family membersSpending on pets has doubled in the last decade“Pets are increasingly thought of as family

members, so not only are we willing to dig deeper into our pockets for our pets, the choices we make for them are a direct reflection of our personal preferences, values and ideals,"

The Family Unit

Families with kidsMarried/Single with no kidsEmpty nesters"For the most part, as parents, we don't

skimp on our kids until or unless we really have to. And same goes for our pets today,"

Pet Industry$50.84 Billion est. spending on

furry friends in 201162% of the U.S. owns a petAverage annual amount spent

Dogs – $1542Cats – $1217

Average # per householdDogs – 1.7Cats – 2.2

Products and Services Marketing to your pet

BasicsFoodToys

ClothingLuxury items

GroomingSpa

Pet burialPet HotelsSpecialty foods

Lactose free Pro-bioticVegan

Pet InsuranceDoggy daycare

DiscussionHas anyone purchased a designer or luxury

item for your pet?Since you’ve left home do your parents

treat a pet as a child?Do you take into account your pet when

making purchasing decisions?

Referenceswww.avma.org/reference/marketstats/

ownership.aspwww.businessweek.com/magazine/content/

07_32/b4045001.htmhttp://money.bundle.com/article/are-we-

obsessed-spending-our-petswww.ilovedogsdiamonds.com/collection/

amouramour.htmlhttp://yourlife.usatoday.com/parenting-family/

pets/story/2012-02-13/Consumers-pamper-pets-with-healthier-products/53070322/1

http://www.nsga.org/i4a/pages/index.cfm?pageID=4495