BW Bootcamp: Holiday Fundraising

BRITEWEB.COM | [email protected] | NEW YORK: +1 (347) 682 3646 | VANCOUVER: +1 (604) 620 6174

Tuesday, November 5, 2014Net Vancouver

@BRITEWEB

HOLIDAY FUNDRAISING BOOTCAMP

Wednesday, November 5, 14

mailto:[email protected]


BRITEWEB.COM | [email protected] | NEW YORK: +1 (347) 682 3646 | VANCOUVER: +1 (604) 620 6174

#BWBOOTCAMP@NET2VAN@STEVERIO@BRITEWEB




#BWBOOTCAMP // @NET2VAN // @STEVERIO // @BRITEWEB

YOU ARE SELLING A PRODUCT THAT YOUR CUSTOMERS DON’T ACTUALLY NEED.


#BWBOOTCAMP // @NET2VAN // @STEVERIO // @BRITEWEBWednesday, November 5, 14


YOU’RE IN THE BUSINESS OF EXPLAINING WHY YOUR WORK MATTERS



5 CONCEPTS TOSAVE ENERGY ANDRAISE MORE MONEY



1. FOCUS












WHO ARE YOU MOST COMFORTABLE PITCHING LIVE IN A ROOM?



WHO HAS SHOWN INTEREST IN YOUR WORK?



YOU CAN’T PLEASEALL THE PEOPLEALL THE TIME




A. WHO ARE YOU TALKING TO?



A. WHO ARE YOU TALKING TO?B. WHAT’S THE STORY?



2. SIMPLIFY



HOW SIMPLY CAN YOU EXPLAIN WHAT YOU DO?




Our model is simple: we drill wells, monitor their adoption, and then expand development in villages that show a capacity for maximizing their newfound resource. It all begins with water; from there our work expands to include agricultural initiatives, school construction, and educational support.



Since 2009, we’ve provided over 600 water wells and brought water to more than 700,000 people.



SIMPLIFY THE ASK




MAKE GIVING EASY







3. PERSONALIZE










4. ANALYZE YOUR DATA




1. What are the most common giving amounts?



1. What are the most common giving amounts?2. Who visits your website? Comes to your events?



1. What are the most common giving amounts?2. Who visits your website? Comes to your events? 3. Have you asked your donors lately?



1. What are the most common giving amounts?2. Who visits your website? Comes to your events? 3. Have you asked your donors lately?4. What data can you find from similar orgs?












5. FOLLOW-UP!



MANNERS PEOPLE!



24/7, 365



MAKE PEOPLE FEEL SPECIAL





1. FOCUS



1. FOCUS2. PERSONALIZE



1. FOCUS2. PERSONALIZE3. SIMPLIFY



1. FOCUS2. PERSONALIZE3. SIMPLIFY4. ANALYZE YOUR DATA



1. FOCUS2. PERSONALIZE3. SIMPLIFY4. ANALYZE YOUR DATA5. FOLLOW-UP




THANK YOU!


BW Bootcamp: Holiday Fundraising

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