Buy Local, présentation par David Mesche

8/11/2019 Buy Local, prsentation par David Mesche

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Experience your cityFrankfurter

Buchmesse9.10.2014

David Mesche BUCHBOX! Entertainment UG, Berlin

Face the Future1


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p y y

4 independent bookstores in

Berlin

60-185 m sales floor 18 staff members

bookseller in secondgeneration

Try to stay close tocustomers

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High concentration of branches

Concerns and big internet shops dectract sales

Shopping malls produce a degradation of 1a status

interchangeability

short-term economical decisions

Regional business cycle

Loss of taxes

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Invest in new technologies

We may boost innovations within the company itself

inform customers actively

We have to create an awareness

Forge alliances

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Brsenverein is the official association of

booksellers

Furthermore there is BUY LOCAL

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Citizens

RetailIndustry

Publisher/Industry/Crafts

A

dministration/Communities



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Citizens

RetailIndustry

Publisher/Industry/

Crafts

A


fair wages

Online accessability

stay close to the consumer

sustainable economicactivity

cutural and social

commitment



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Citizens

RetailIndustry


Administration/Comm

unities

care in independentshops

solid order situation

Faciliated gaining ofemployees

vivid community



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Citizens

RetailIndustry


A


improvement of the

income account

development of culturaldiversity

increase of the regionsattractivity



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Vivid community

Cultural diversity

Job preservation

Increasing incomes

People will identifythemselves better with the

region

Citizens

RetailIndustry

Publisher/Industry/C

rafts

A




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Vivid economy

diversity not only a few monopolists

mixture of retail and international companies

attractive surrounding

responsible decisions

fair conditions of employment

healthy economic cycle

identification of the citizens

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national governing body

seal of approval: strong logo + claim + certificate

all owners and their staff obliges comply with the quality criteria

local networks profit from national association

press relations

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b.l gets academic assistance

BUY LOCAL supplies help for the local network

acquiring sponsors

gaining testemonials

changing the website www.buylocal.deinto a national marketplace
http://www.buylocal.de/http://www.buylocal.de/


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421 Buy Localmembers

Local networks

professionalsupport bybranch office

Constantlyincreasingnumber ofmembers

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Buy Local initiatives are profitable:

average increase of sales of 8,6%, in towns without only 3,4%.

65% announced an increase in sales in 2012.

Rethinking starts

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Backup

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Postcards

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Erfolge*



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Poster

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Explainity

Einfach erklrt

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http://youtu.be/-SalTB58RR0http://youtu.be/-SalTB58RR0http://youtu.be/-SalTB58RR0http://youtu.be/-SalTB58RR0

Buy Local, présentation par David Mesche

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