BUUIC Fall Newsletter 2012

BUUIC NewsletterExcellent academics, cross-cultural friendships, vibrant campus life

September – December 2012

Congratulations to Class of 2012All 142 BUUIC Graduates

BUUIC Newsletter • September – December 20122

Burapha University President Prof. Sompol Pongthai, together with Prof. Suchart Upatham, President’s Consultant and Assoc. Prof. Rana Pongruengphant, Dean of Burapha University International College visited Brock University this past November (Canada) to attend the signing of a Memorandum of Understanding (MOU) for academic cooperation between the two institutions. As part of the agreement Brock University will send two professors to serve as guest lecturers and a group of exchange students to BUUIC for the 2013 spring semester.

MOU Brock UniversityContentsMOU Brock University Burapha University and Sheraton Krabi Beach Resort Sign a MOUVisit from Ingolstadt University of Applied Sciences (IUAS), GermanyMOU Signing Ceremony between BUUIC and Montpellier Business School, FranceRetirement Ceremony for Burapha University Faculty and StaffCHE QA Training for Committee Assessment Report (CAR)School Tour at Burapha UniversityBUUIC Group Attends Annual College Fair 2012Graduation Ceremony Class of 20122012 Capping Ceremony and Last OrientationBUUIC Final Farewell 2012Wai Kru and Bai Sri Su Kwan Ceremony 2012Burapha International ClubGetting Ready for ASEAN “Using Sheltered Instruction Professional Development Module” Training Program for High School TeachersAcademic Trip to Yunnan College of Business Management, ChinaWelcome Prof. Kasem Suwanakul, Ph.D., Chair-man of Burapha University CouncilBUUIC Provides Training for Bhutanese Govern-ment OfficersWelcome Dr. Maria D. Martinez from the Univer-sity of Connecticut, USABUUIC Students Complete Human Rights Proj-ectsVisit from Groupe SUP de Co Montpellier Busi-ness School, FranceBUUIC Present at OCSC International Education Expo 2012Preserving Traditional Thai cultureAward Certificate to Exchange Student from University of Trento, ItalyMOU Signing Ceremony between Burapha University and TRI DUC Education Service J. S. Co., VietnamBUUIC Teleconferencing Course Goes GlobalBFA Communication Arts and Design Students Visit Bangkok Arts a nd Cultural Centre (BACC) and Jim Thompson HouseBUUIC English Camp 2012BUUIC Conducting Tour Guide ProjectInstructors from Malang State Polytechnic Visit BUUICPancasilla University Tourism Students Visit BUUICCelebration for His Royal Majesty the King’s BirthdaySpecial Lecture on “Marketing Channel Management in the High Competitive Market”Mr. Jack Min Intanate visits BUUICTQF3 and TQF5 for Effective Learning and Teaching Workshop BUUIC Students Take Educational Hotel TripBUUIC Administrators Attend Global Tourism Seminar in Indonesia8th QS ASIA Pacific Professional Leaders in Education Conference and Exhibition4th Asia Euro Tourism, Hospitality and Gastronomy Conference 2012 on the theme of “The Way Forward: Exploring Multi-disciplinary Approaches”.BUUIC Christmas Party 20122012 IBSM International Conference on Business and ManagementBUUIC ASEAN Study Tour Makes Stops in Indo-nesia and Singapore

BUUIC Students Visit Vietnam as part ASEAN Study Tour 2012Farewell Letter from Brunei Students College Experience from Taiwan Exchange studentShort Training Program for Sri LankanBUUIC Conducts Strategic Planning WorkshopWelcome for Delegation from Sekolah Tinggi Pariwisata (STP) Trisakti Jakarta, IndonesiaCelebration Marks Third Anniversary of the Prof. Dr. Suchart Upatham BuildingDean Message

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On September 1, 2012, Prof. Somphol Pongthai, MD., President of Burapha University together with Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of Interna-tional College, Instructors in Department of Tourism and Hotel Management, and Mr. Chatchawan Pank-udruae, General Manager of Sheraton Krabi Beach Resort signed a Memorandum of Understanding (MOU). The objective of the MOU is to enhance collabora-tion in Cooperative Education and Internship pro-grams between Burapha University International College and Sheraton Krabi Beach Resort. Three key areas for collaboration according to the MOU are as follows:1. curriculum development, teaching and learning activities with a special emphasis on a work inte-grated learning system which focuses on practical experience relating to the hotel industry.2. program development that will produce students with the capability and qualifications required by the hotel industry3. promote the exchange of knowledge and experi-ence between Sheraton Krabi Beach Resort and Burapha University

Burapha University and Sheraton Krabi Beach Resort Sign a MOU

On September 18 , 2012, Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College, Burapha University, along with Dr. Hermann Gruenwald, warmly welcomed Prof. Axel Bader from Ingolstadt University of Applied Sciences (IUAS), Germany to BUUIC. The primary purpose of this visit was to discuss future academic collaboration involving:- exchange program for students and faculty members- joint projects and research activities- collaboration and participation in seminar and academic meetings- short training programs between the two universities

Visit from Ingolstadt University of Applied Sciences (IUAS), Germany


MOU Signing Ceremony between BUUIC and Montpellier Business School, FranceA trip to the Groupe Sup De Co Montpellier Business School in France by a delegation from Burapha University International College concluded with the signing of a Memorandum of Understanding (MOU)between the two institutions on September 13-17, 2012. The delegation was led by Prof. Sompol Pongthai, MD., President of Burapha University, Prof. Suchart Upatham, Ph.D., the President’s Consultant, and Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College. They were warmly welcomed by Dr. D.Jourdan, General Director of Montpellier Business School and his administrative team.

The MOU will help foster collaborative activities including:- academic projects which will facilitate Thai students pursuing studies in France at all academic levels- development of joint degree programs at the undergraduate level.- successful students will be awarded 3 Degrees: Bachelor of Business Administration from Burapha University International College, Thailand Bachelor of International Business Administration from Montpellier Business School, France Bachelor of Business Administration from La Trobe University, Australia- development of joint research activities

On September 19, 2012, Burapha University hosted a retirement ceremony at the Tao-Thong Hotel Operation Center in Burapha University for 14 academic and administrative staff members who are retiring at the end of the 2011 fiscal year. On this occasion, Prof. Sompol Pongthai, MD., President of Burapha University, gave a farewell speech during which he expressed his gratitude to all of them for making such a worthy contribution to Burapha University. In addition he thanked them for their lengthy commitment and sacrifice which has served to increase the university’s prestige and reputation. During the ceremony Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College, presented gifts to them and wished them success in their future endeavors.

Retirement Ceremony for Burapha University Faculty and Staff

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Burapha University along with the Chulalongkorn University Bookshop, the Chulalongkorn University Broadcasting Station and Kom Chad Luek Newspaper conducted a school tour project at Burapha University on September 12, 2012 at Thamrong Bua Sri Auditorium Hall, Burapha University. Those participants in attendance were guidance teachers and students from schools in Bangkok and the eastern region of Thailand. The purpose of this event was to clarify the General Aptitude Test (GAT) and Professional Aptitude Test (PAT) as well as to provide information to students about the various study programs available at the university level and how to prepare oneself to be a university student. Representing BUUIC were Ajarn Parinya Nakpathom, International Tour and Hotel Management instructor and Ajarn Tunyaporn Vichiengior, Marketing instructor.

School Tour at Burapha University

On September 12, 2012, the Department of Quality Assurance (QA), Burapha University set up the CHE QA Training for the Committee Assessment Report (CAR). Ajarn Prasit Pongruengphant, an instructor at International College, was honored to be a special guest lecturer for the training due to his expertise in QA for higher education in Thailand. He is presently a member of both the BUUIC QA team and the Burapha University QA team. The training was held at the computer room, Burapha University Computer Center. Another purpose of this training was to record the data from the Self-Assessment Report (SAR). The training was attended by a number of administrators and staff who are responsible for quality assurance.

CHE QA Training for Committee Assessment Report (CAR)

Ajarn Samart Plangpramool, Assistant Dean for Student Affairs, Burapha University International College (BUUIC) together with BUUIC student representatives attended the Annual College Fair 2012 in order to promote BUUIC. The Fair was held on September 24, 2012, at the Ekamai International School in Bangkok.They presented information to high school students and their parents which covered a wide range of topicas including application guidelines, programs offered, and what university life is like at BUUIC.There was a lot of positive feedback from both students and parents present at the Fair.

BUUIC Group Attends Annual College Fair 2012


Graduation Ceremony Class of 2012On October 8, 2012, Her Royal Highness, Princess Maha Chakri Sirindhorn, on behalf of His Royal Majesty the King, presided over the graduation ceremony for the 2012 graduating class of Burapha University at the University Auditorium Hall (Thamrong Bua Sri Auditoruim Hall). Among the graduates were 142 students from Burapha University International College (BUUIC). On behalf of all faculty members and staff at BUUIC, we would like to offer our warmest congratulations to all of you and wish you a bright and promising future.

2012 Capping Ceremony and Last Orientation

Burapha University International College held a special “Capping Ceremony” on October 4, 2012 in honor of those 142 students who made up the 2012 BUUIC Graduation Class. During the ceremony Assoc. Prof. Rana Pongruengphant, Dean of International College and Prof. Suchart Upatham, the Dean’s Consultant, jointly presented the graduates with a graduation cap and a gift. The Dean also presented awards for academic excellence, leadership, and compliance with the university uniform code. The graduates also received congratulations and warm wishes for a successful career and life from both the Dean and Ajarn Thitika Ratanachaikul. This was followed by a short speech by one of the graduating students, Guo Luiyu, who on behalf of her class expressed her gratitude towards the college, its instructors and staff. Finally each of the students, who will receive either a B.B.A or a B.A. degree, were bid farewell by each member of the faculty.

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On October 4, 2012, a “Farewell Party” was held for those BUUIC students who made up the graduating class of 2012. Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College, gave an opening speech to start the party and to say goodbye to the beloved graduates. The party was organized by the Student Club of Burpaha University International College (SCIC) in cooperation with selected Tourism and Hotel Management students. The theme of the party was “Sparkling Life, Sparkling Night” and all attendees were encouraged to wear anything that sparkles. In addition, faculty members and staff of the college were also in attendance to say a final goodbye and offer congratulations to the graduates.

BUUIC Final Farewell 2012


Wai Kru and Bai Sri Su Kwan Ceremony 2012

On September 20, 2012, BUUIC students organized Wai Kru and Bai Sri Su Kwan ceremonies in the Auditorium Hall. The instructors were led by Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College and Prof. Suchart Upatham, Ph.D., the Dean’s Consultant. Students representing each academic year at BUUIC honored and paid respect to their instructors by presenting them with beautiful flowers and jasmine garlands. Also during the Wai Kru ceremony, scholarship awards were presented to those students achieving the highest GPA in each respective major. For the Bai Sri Su Kwan ceremony, Prof. Suchart Upatham and Assoc. Prof. Rana Pongruengphant, together with the other BUUIC instructors, tied strings on each student’s wrist as a way to wish them good luck on their learning journey at the university.

The Burapha International Club held its first meeting for the fall semester on October 1, 2012, during which club officers were elected. The officers for this year are as follows: the President is Dhittayika Wongpown from Thailand; the Vice-President is Lisa John from Germany; the Secretary is Eliya Kristiani from Indonesia and the Treasurer is Ms. Kantamas Kannasoot from Thailand.The main goal of the club is to help create friendship between Thai students and students from other countries via club sponsored social activities. The first social event of the club was to take the club members to see Resident Evil : Retri-bution at Lamthong Mall on October 3, 2012. The event was a success and there will be more activities coming up in the future. Anyone who would like to join the club can contact the club at their Facebook page or by contact-ing one of the officers.

Burapha International Club

Miss Dhittayika Wongpown, 2nd year, Logistics ManagementThe President of Burapha International Club

Hugh Bernard Fox, Ph.D. TheAdvisor of Burapha International Club

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On September 29, 2012, Burapha University International College held the first of a four part training program for local high school teachers and administrators. The training program, entitled “Using Sheltered Instruction Professional Development Module” (which is part of BUUIC’s Getting Ready for ASEAN) was conducted by Dr. Xaé Alicia Reyes, Ph.D.Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College, Burapha University, instructors and staff were honored to welcome participants in the training were principals, vice-principals and teachers from high schools in Thailand. The purpose of this training was to impart knowledge relating to child centered teaching, show how to use English language through content-based instruction and prepare teachers to develop students with a better international understanding, especially with regard to the ASEAN Community. Dr. Xaé Alicia Reyes is a Professor in Curriculum and Instruction at the University of Connecticut, USA. She will be with BUUIC during the fall 2012 semester.

Getting Ready for ASEAN “Using Sheltered Instruction Professional Development Module” Training Program for High School Teachers

On December 20-22, 2012, Burapha University President Prof. Sompol Pongthai, and BUUIC Dean, Assoc. Prof. Rana Pongruengphant, along with Ms.Tunyaporn Vichiengior, Assistant Dean for International and Public Relations and Ms. Sirintorn Thepmongkorn, Chair of B.B.A.Program visited Yunnan College of Business Management, China in order to attend the signing of a Memorandum of Understanding (MOU) for a double degree program. Under the terms os the agreement students at Yunnan College of Business Management who have studied for 3 years and received their certificate can continue their education at BUUIC for 2 years and earn a Bachelor of Business Admin-istration degree.

Academic Trip to Yunnan College of Business Management, China


On October 1, 2012, Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College together with her administrative team, faculty members, staff and students, warmly welcomed Prof. Kasem Suwanakul, Ph.D., Chairman of the Burapha University Council. During his visit Prof. Suwanakul gave provided BUUIC with valuable recommendations for the further development of the International College. He also encouraged all BUUIC lecturers and staff to continue to work hard in order to ensure that BUUIC will occupy a prominent place in the world of the future.

Welcome Prof. Kasem Suwanakul, Ph.D., Chairman of Burapha University Council

BUIIC recently conducted an accounting and procurement training program for government officers from the Ministry of Education, the Kingdom of Bhutan. The training, which was held on October, 19-31, 2012, was attended by a group of Bhutanese government officers: Dasho Karchung Tshering, CAO, Mr. Chimmi Tshewang, Sr.P.O., Ministry of Education, Mr. Sherab Gyeltshen, Accountant, Ministry of Education and Ms. Sonam Choden, Accountant , Ministry of Education. The training consisted of a variety of instructional activities including lectures, discussions and a study visit. In addition to receiving a warm welcomed from Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College, BUUIC Instructors and staff, all the participants were presented with a certificate from Prof. Sompol Pongthai,MD., the President of Burapha University, at the conclusion of the training.

BUUIC Provides Training for Bhutanese Government Officers

Dasho Karchung Tshering, CAOMinistry of Education, the Kingdom of Bhutan

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On October 22, 2012, Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College, Burapha University, along with other BUUIC faculty and staff warmly welcomed Dr. Maria D. Martinez, the Assistant Vice Provost of the University of Connecticut Institute for Student Success (ISS), USA. The main purpose of Dr. Martinez’s visit was to explore and discuss future academic collaboration between the University of Connecticut and Burapha University International College.

Welcome Dr. Maria D. Martinez from the University of Connecticut, USA

Those BUUIC students enrolled in Ajahn Thaksaorn Srisangkhajorn’ class Human Rights and Human Trafficking recently completed poster projects relating to the important issue of human rights. These projects served multiple purposes including:1) imparting knowledge of human rights, 2) developing critical thinking skills such as forming balanced arguments in support of an opinion,3) learning how to engage in a rights-based action project and finally 4) developing an awareness of broader social issues.

BUUIC Students Complete Human Rights Projects


On October 25, 2012, Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College along with her BUUIC Administrative team were pleased to receive Ms. Seng Bisiou, the Project Development Manager for Asia, Groupe Sup de Co, Montpellier Business School, France. Among the activities conducted during her visit were discussions pertaining to academic collaboration especially the joint degree program between the two schools and the various ways to promote it. In addition the visitor from France had an opportunity to meet and to talk with BUUIC students.

Visit from Groupe SUP de Co Montpellier Business School, France

BUUIC recently took part in the “OCSC International Education Expo 2012” held at the Royal Paragon Hall at Siam Paragon Shopping Center in Bangkok on October 27-28, 2012. The Expo was organized by the Office of the Civil Service Commission (OCSC) around the theme “Education Makes You Look Good”. This objective of the expo was to provide information and guidance for those students, along with their parents, who are intereste in continuing their studies abroad. BUUIC was represented by Ajarn Tunyaporn Vchiengior, and Ms. Pitchaya Chinodom, student affairs officer and Graduate School of Commerce, Burpaha Universiy who together with Mrs. Bisous, the Project Coordinator for Asia of Sup De Co, Montpellier Business School, France presented information regarding joint degree programs involving Burapha University and Sup De Co, Montpellier Business School. There were more than 200 leading universities, colleges and high schools from 20 countries participating in this event. There were a number of students that were interested in the BUUIC joint degree program.

BUUIC Present at OCSC International Education Expo 2012

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Students enrolled in the “General Knowledge of Thai Soci ety” class taught by Dr. Kumutinee Jaroenrat were recently given an opportunity to experience a unique aspect of traditional Thai culture. The students received instruction in howto create their own Krathongs.Krathongs are lotus-shaped receptacles which float on the water and are part of the Thai holiday Loi Krathong which normally takes place on the evening of the full moon of the 12th month in the traditional Thai lunar calendar. One condition was that they had to be made of natural materials such as banana trunks and leaves, flowers, etc. This is in following with the traditional method and it is also more environmentally friendly. In addition, they also learned about the origin and history of Loi Krathong. Moreover, Thai traditional dance was also taught in this class. Students learned that Thai Dance was originally an art performed for the royal court of old Siam. The dance troupes were formed within the court and their precision and beauty was the highlight of every performance. Today, although Thai dance is still a very important part of royal performances, the dancers are selected and trained from among the general population and the dance performances themselves are often an event for the general public. Both Thai and foreign students had a great time learning about Thai culture and helping to preserve an invaluable part of Thai culture as well.

Preserving Traditional Thai culture

Thai Tradition Dance

Krathong Making


My great experience at BUUICRabini Giuseppe

I would like to, first of all, thank the University of Trento a n d B u ra p h a U n ive r s i t y fo r h ave g ive n m e the opportunity to participate in this project.

Studying at Burapha University International College is not only an opportunity to study and learn something different, but also an occasion to experience different cultural aspects and lifestyles, both Thai and other. Everybody here was more than happy to help me all the time especially with any problem that I may have. I have met excellent and qualified instructors, efficient staff, and many students who come from different countries. All of them are very friendly and kind, a characteristic trait of all Thai people. BUUIC is well-organized and well-structured. It provides many facilities for the students looking for activities, and it also provides many sports facilities. During my stay, I have participated in some ceremonies which helped me to better understand Thai culture, ones that have been completely different traditions from my Italian culture. I met a lot of nice students who belonged to the Student Club who helped to introduce me to BUUIC’s world. Therefore, I would like to thank everyone: the Dean, instructors, staff, and the students who have made this experience truly special. I will never forget Thailand and her people.

Award Certificate to Exchange Student from University of Trento, Italy

On October 1, 2012, Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College, awarded a certificate to Mr. Rabini Giuseppe, an exchange student from University of Trento, Italy, for successfully completing the 2012 summer semester. Mr. Giuseppe will receive academic credit for his studies which will be transferred to the University of Trento.

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MOU Signing Ceremony between Burapha University and TRI DUC Education Service J. S. Co., Vietnam

On October 18, 2012 a delegation from Burapha University including Prof. Sompol Pongthai,MD., the President of Burapha University; Prof. Suchart Upatham, Ph.D., the President’ s Consultant; Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College; Mr. Samart Plangpramool, Assistant Dean for Student Affairs; Mr. Prasit Pongruengphant,visited TRI DUC Education Service J. S. Co., in Ho Chi Minh City, Vietnam for the purpose of signing a Memorandum of Understanding (MOU). The MOU calls for academic collaboration with a focus on recruiting Vietnamese students to attend BUUIC as part of supporting ASEAN and the global community The BUUIC delegation was welcomed by the General Director of TRI DUC Education Service J. S. Co. and his administrative team.

This semester BUUIC is taking part in an innovation teleconferencing course in cooperation with Appalachian State University, located in the USA. The purpose of the course is to provide participating students with a better global perspective. The course, which is entitled “General Knowledge of a Global Society” involves instructors and students from both institutions. Representing BUUIC are Dr. Rana Pongruangphan, Dean of International College; Dr. Kumutinee Chareonrat; Ms.Sirintorn Thepmongkorn, Chair of the Global Understanding Project; Mr.Parinya Boontoob, Dr. Hermann Gruenwald and Dr. Desmond Lobo. The instructors from Appalachian State are Dr.Tony Carey, Dr.Jeanne Dubino and Dr. Ray Miller. A total of fifteen students from both BUUIC and ASU are enrolled in the course. Among the topics being covered are: college life, family and culture, stereotypes and images, and education. As part of the course students will be required to complete joint projects. These projects will be judged by the instructors and winners will be selected. The winner will receive a free trip to ASU, the first runner up a free trip to China and the second runner up a free trip to Taiwan. The course is comprised of five weekly three-hour sessions lasting until October 29, 2012.

BUUIC Teleconferencing Course Goes Global


On November 21, 2012 students from the BFA, Communication Arts and Design course visited the Bangkok Arts and Cultural Centre (BACC) and the Jim Thompson House. This visit coincided with a class on Contempo-rary Art. Beginning at the BACC students engaged with the work of a number of local artists. The outstanding work, from their perspective, was a suite of illustrative paintings by Chaiwat Najan depicting a contem-porary interpretation of Buddhist stories. They spent considerable time exploring the stories contained in the works. Then from a less formal perspective they noted the process involved and that one of the works on display was a finely detailed sketch that had been worked up to an ex-quisite painting. Whilst at the BACC, students also took in an outside display of work dedicated to raising pollution awareness.

The second site visited was the Jim Thompson House. Students were clearly surprised to find such a well preserved example of Thai tradi-tional architecture in the heart of Bangkok. Students were provided with a brief background about the site and the success that Jim Thompson had had in bringing the quality of Thai silk to the attention of the world. We then embarked on a guided tour of the house where further details were elaborated. It was noted that Thompson had studied architecture before World War II and that following his deployment during the war had fallen in love with Thai people and their culture. This led him to set up a successful business and also relocate what is a collection of teak houses to their current location on the bank of the Chao Phraya River.

As part of the tour attention was also drawn to the process of design on silk and that initial designs were lifted from those found in ceramic art. We also had an illuminating discussion based around Edward Said’s 1978 notion of Orientalism, whereby Westerners engage with Eastern cultures and then alter them to varying degrees through integration. This was illustrated in a number of ways during the tour. Firstly in that Thompson had introduced a Western style staircase into one of the buildings, and then that he had turned a number of architectural details around so that they could be viewed from the inside, for example, detailed fretwork around the windows. A further example was shown with his introduction of Chinese doors containing only two of the four seasons in their decora-tive detail.

Thompson was also an avid collector of Thai antiquities and a campaigner to stop the removal of precious artifacts from the country. As a result the houses are filled with a fine collection, ranging from large stone statues that students were able to compare with Greek statues from their History of Art and Design class, through to ornate paintings of Buddhist stories on silk, which contrasted well with the contemporary renditions viewed at the BACC. The collection is also complemented with a small display of five colour (benjarong) Thai ceramic work.

The student’s level of inquiry was heartening, asking what paint was used to paint on silk, their engagement with the silk spinning demonstrator, and addressing the question of why a foreigner would appreciate and preserve such a place. In summary this was a very successful field trip. It was rewarding to see students engage enthusiastically with art face to

BFA Communication Arts and Design Students Visit Bangkok Arts a nd Cultural Centre (BACC) and Jim Thompson House

BFA Communication Arts and Design Study Trip to

Bangkok Art and Cultural Centre Nov

Students are amazed to discover traditional Thai architecture in the heart of Bangkok at Jim Thompson House

Students study artwork with a Buddhist theme

The story contained in this epic work exploring Buddhist spirituality is interpreted by students

face. They not only demonstrated a developing critical eye, but also applied much of what has been taught through the History of Art and Design course and many of the principles learned from the Fundamental Design course, in particular classes dedicated to architecture and interior design. While framed as a survey of contemporary art this field trip was highly valuable in drawing connections between the old and the new.

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On November 20, 2012, Assoc. Prof. Dr. Rana Pongrueng-phant, Dean of Burapha University International College (BUUIC), selected BUUIC faculty members together with representatives from the Faculty of Sport Science, the Burapha University Central Library, and the CU Book Center traveled to Baan Nong Yai School, Sanarmchaiked, Chacheng-Sao Province in order to donate some much

BUUIC English Camp 2012

needed learning materials to the school. There are currently about 150 students aged 4 to 11 enrolled at the school who will benefit from this welcome addition to the educational facilities.This charitable effort was made possible through donations provided by the International College, the Faculty of Sport Science, the Burapha University Central Library, and the CU Book Center which included money, teaching aids, books, and toys.In addition students from BUUIC and the BUUIC Students’ Club and the Faculty of Sport led a variety of activities for the Bang Nong Yai students. These included some focusing on English and others emphasizing physical exercise

On October 25, 2012, Burapha University International College conducted a special Tour Guide Course for twenty-seven 2nd and 3rd year BUUIC students. The course entitled “Principles of Tour Guiding” was held at the Grand Palace, the Emerald Buddha Temple and Wat Pho in Bangkok. Information for the course was provided by Mr. Parinya Nakpathom, a BUUIC Instructor from the International Tourism Management Department and Mr. Surachart Suansup, who is a professional tour guide. In addition Ms. Kritta-orn Chewwasung, Assistant Dean for Cooperative Education, BUUIC was present as an observer. The purpose of this course was to impart historical knowledge of the Grand Palace with an emphasis on its architectural aspects as well as provide an opportunity for students to practice their English in the role of tour guides.

BUUIC Conducting Tour Guide Project


On November 29, 2012, Ms. Kritta-orn Chewwasung, Assistant Dean Of Cooperative Education at BUUIC welcomed fifteen instructors from Malang State Polytechnic, Indonesia headed by Dr. Ludfi Djajato, the Assistant Director of Academic Affairs. The purpose of their visit was to learn more about the management style and learning environ-ment at BUUIC as well as to explore opportunities for academic collaboration in the area of finance and marketing including a student exchange program.

Instructors from Malang State Polytechnic Visit BUUIC

A group of twenty-three Indonesisan students from Pancasilla University led by Dr. Devi Roza K. Kaisar, the Vice Dean of the Faculty of Tourism were welcomed by BUUIC’s Ajahn Kritta-orn Chewwasung, Assistant Dean of Cooperative Education on November 28, 2012. During their visit the students received valuable information regarding Tourism Management in Thailand as part of a “Destination Management” course they are currently taking. In addition discussions were held on the subject of future collaborative programs between the two institutions.

Pancasilla University Tourism Students Visit BUUIC

On December 5, 2012 Assoc. Prof. Rana Pongruengphant, Dean of Burapha University International College to-gether with faculty members and staff attended a ceremony in celebration of His Royal Majesty the King’s Birthday at the main auditorium of Burapha University. Burapha University President Prof. Sompol Pongthai, opened the ceremony which included a Royal Exhibition dedicated to His Royal Majesty.

Celebration for His Royal Majesty the King’s Birthday

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Burapha University International College organized a special marketing lecture “Marketing Channel Management in the High Competitive Market” for its marketing students on November 6, 2012. The guest speakers for the lecture were Mr. Visarut Chattratichart, a NCE Sales Manager for Nestle (Thai) and his team. The purpose was to enrich students’ prior classroom knowledge on various marketing topics with real experiences provided by people from the business community. In addition to gaining a lot of knowledge students also had the opportunity to ask questions about job opportunities in the future.

Special Lecture on “Marketing Channel Management in the High Competitive Market”

On November 21, 2012, Assoc. Prof. Rana Pongruengphant, Dean of International College, Prof. Suchart Upatham, Ph.D., Dean’s Consultant and faculty members and two exchange students from National Kaohstung First University of Science and Technology (NKFUST), Taiwan were pleased and honored to welcome Mr. Jack Min Intanate, the founder and CEO of SVOA, to BUUIC. During his visit, the Dean and her team presented development plans for the International College and held a discussion with exchange students from NKFUST, Taiwan. Mr. Min Intanate voiced his appreciation of the work that BUUIC has done and will continue to do in serving the international learning community. He also encouraged all BUUIC faculty members to work hard in the future.

Mr. Jack Min Intanate visits BUUIC

TQF3 and TQF5 for Effective Learning and Teaching Workshop

On November 22, 2012, Burapha University International College held a workshop for BUUIC instructors targeting the use of TQF3 and TQF5 for effective learning and teaching.Assoc. Prof. Rana Pongruengphant, Dean of International College, presided over the workshop. Presenters for the workshops were Mrs. Sirintorn Thepmongkorn, Chair of the BBA. and Ms. Tunyaporn Vichiengior, Assistant Dean for International and Public Relations.


On November 27, 2012, Mr. Samart Plangpramool, Assistant Dean for Student Affairs led BUUIC 3rd year students in the Department of Tourism and Hotel Management & the Department of Communication Skills for Human Resource Development on a visit to the Novotel Suvarnabhumi Airport Hotel. During the visit students attended a seminar where they received firsthand information from Novetel’s Human Resources and Sales Management team. In addition the trip presenting an opportunity for the students to line up work internships at the hotel. BUUIC and Novotel are continuing to expand their cooperative partnership.

BUUIC Students Take Educational Hotel Trip

Between November 9 – 11, 2012, Assoc. Prof Rana Pongruengphant, Dean of BUUIC together with Ms. Kritta-orn Chewwasung, Assistant Dean for Cooperative Education, Mr. Samart Plangpramool, Assistant Dean for Student Affairs, and Mr. Parinya Nakpathom, an Instructor from the Department of International Tourism Management attended a seminar entitled “With the Spirit of Togetherness, HILDIKTIPARI is Committed to Create Global Quality Tourism Education Based on Superior Code of Ethics” held at the Inna Garuda Hotel in Yogyakarta, Indonesia. The seminar was organized by The Association of Indonesian Tourism Tertiary Education Institutions (AITTEI). There were more than 100 Indonesian participants representing 80 Tertiary Educational Tourism Institutions from Indonesia in attendance. The BUUIC team presented information regarding the Thai tourism industry, tourism products and tourism and hospitality education in Thailand. In addition they attended a Panel Session: “Personality and Characteristics of Tourism Higher Education (Current Issues in Tourism Education-European Per-spectives and Asian Perspectives”).

BUUIC Administrators Attend Global Tourism Seminar in Indonesia

Fall 2012 21

Between November 14 – 16, 2012, Assoc. Prof. Rana Pongruengphant, Dean of International College, Mr. Samart Plangpramool, Assistant Dean for Student Affairs and Mr. Prasit Pongruengphant, BUUIC Instructor in the Department of Communication Skills for Human Resource Development attended the 8th QS ASIA Pacific Professional Leaders in Education Conference and Exhibition held in Bali, Indonesia. Part of the conference focused on preparation for presentations at the 9th QS-APPLE including the following topics: Internationalizing the Student Body: International Student Recruitment, Support and Exchange/ Internationalizing the Curriculum: Educating Global Citizens/ Building World-Class Universities in the Asia-Pacific: Strategies for Institutional Capacity Building/ Transnational Education and International Partnerships/ The Global Higher Education Market: Trends, Policies and Key Developments. BUUIC instructors scheduled to make presentations at the 9th QS-APPLE are Mr. Samart Plangpramool, Assistant Dean for Student Affairs and Dr. Kumutinee Worasuwan, Assistant Dean for Academic Affairs.

8th QS ASIA Pacific Professional Leaders in Education Conference and Exhibition

Between November 28 - December 1, Mr. Samart Plangpramool, Assistant Dean for Student Affairs along with Ms. Tunyaporn Vichiengior, Assistant Dean for International Relations and Public Relations and Mr. Wuttipol Khirin, Instructor from the Department of General Education and Communication Skills for Human Resource Development attended the 4th Asia Euro Tourism, Hospitality and Gastronomy Conference 2012. The theme of the conference was “The Way Forward: Exploring Multi-disciplinary Approaches”. During the conference the BUUIC representatives presented four research papers relating to the Tourism and Hospitality field. In addition network connections with experts and researchers in different countries were strengthened.The research topics presented were as follows:(1.) Tourism Destination Marketing and IMC of The Sheraton Krabi Beach Resort, Thailand: The Starwood Hotels and Resorts by Mr. Samart Plangpramool and Ms. Tunyaporn Vichiengior. (2.) Tourism Impact through a Paradigm Shift of English Language and Communication: A Case Study of Pattaya City, Thailand by Mr. Samart Plangpramool and Mr. Wuttipol Khirin.(3.) Tourists’ Satisfaction Regarding Tourism and Logistics Management at Bangkok (Suvarnabhumi) International Airport by Mr. Samart Plangpramool. (4.) Perception on Selected Attributes in Tourism Management of Music Festival: A Case Study of Pattaya Music Festival 2012 by Mr. Samart Plangpramool.

4th Asia Euro Tourism, Hospitality and Gastronomy Conference 2012 on the theme of “The Way Forward: Exploring Multi-disciplinary Approaches”.


BUUIC administrators, faculty, staff and students celebrated Christmas together with a special party on December 4, 2011. The theme for the party was “Party of Masks”. The party was organized by the Student Club and students from the Convention & Group Sales class. It was a great success with everyone enjoying the food, the entertainment, the games and the costume contest.

BUUIC Christmas Party 2012

Mr. Samart Plangpramool, Assistant Dean for Student Affairs at BUUIC along with Dr. Kumutinee Worasuwan, As-sistant Dean for Academic Affairs, and Ms. Tunyaporn Vichiengior, Assistant Dean for International Relations and Public Relations attended The 2012 IBSM International Conference on Business and Management held at the Holiday Inn, Phuket between September 6-8, 2012. The group presented academic paper on the following topics: “Different Factors Influencing Purchase Decision-making of Flood-victim Consumers Before and After Thailand’s 2011 Flood” by Ms. Tunyaporn Vichiengior/ Satisfaction of Hotel Business Regarding Educational Hotel Trip Survey: A case study of Chatrium Hotel Riverside Bangkok by Mr.Samart Plangpramool and Dr. Kumutinee Worasuwan. In addition to making network connections with scholars, experts and researchers in the business field from different countries, the conference also served to increase BUUIC’s profile among institutions all over the world. Mr. Samart Plangpramool was selected to be the chair of the “hospitality and tourism” section.

2012 IBSM International Conference on Business and Management

Fall 2012 23

Assoc. Prof. Rana Pongruengphant, Dean of BUUIC together with Mr. Samart Plangpramool, Assistant Dean for Student Affairs, Ms. Kitta-Orn Chewwasung, Assistant Dean for Cooperative Education, and BUUIC instructors Mr. Prasit Pongruengphant, Mr. Wuttipol Khirin and Mr. Parinya Nakpathom, visited Universitas Internasional Batam (UIB), Indonesia between December 6 – 9, 2012. The visit was part of the BUUIC ASEAN study tour and served as a follow up to an academic seminar/workshop entitled ”ASEAN Community and International Trade” attended by BUUIC and UIB Students.Another step on the tour resulted in a visit to Shelton College International in Singapore. In addition to attending a seminar on AFTA discussions were held regarding student internships, cooperative education, student exchange programs and also a double degree program. Shelton College International offers a top-up BA degree in International Business Management as well as internships and cooperative education involving five star hotels in Singapore.

BUUIC ASEAN Study Tour Makes Stops in Indonesia and Singapore

Between December 19-22, 2012 Mr. Samart Plangpramool, Assistant Dean for Student Affairs together with BUUIC instructors Ms. Thaksaorn Srisangkhajorn, Ms. Pussarin Phalitnonkiat, and Ms. Sutasinee Thongchant, and selected BUUIC senior students visited TRIDUC EDUCATIONAL SERVICES J.S CO. & TRIDUC School, Ho Chi Minh City, Vietnam. The purpose of the visit was to promote BUUIC’s curriculum and student activities for TRIDUC students and their parents. The presentation included an introduction to the various academic majors such as Marketing, Management, International Tourism and Hotel Management, Business Information Systems, Finance, International Business Management, Logistics Management, Communication Skills for HRD, and Global Business Communication. In addition there were student activities and a Q&A Session. The trip also served to provide students with knowledge and a better understanding of the ASEAN Community and the changes which will occur once AFTA becomes effective in 2015. On an institutional basis the visit helped to strengthen the ASEAN academic network. Finally as a result of the presentation and various activities at TRIDUC School, there are some Vietnamese students who have expressed an interest in enrolling at BUUIC in the near future.

BUUIC Students Visit Vietnam as part ASEAN Study Tour 2012


Hello, my name is Tsung-Hsien Yang, I am from Taiwan. It’s been my pleasure to have this chance to be an exchange student at Burapha University International College, Chonburi, Thailand. Studying in Thailand is one of my dreams, and now I am achieving this goal! It has given me the happiest and the most unforgettable memories ever in my life. In addition, I want to thank BUUIC, BUUIC is so internationalized and globalized. There are many international students in BUUIC so we can learn different cultures and values from each other. Moreover, the teachers in BUUIC are so nice to me and really take

College Experience from Taiwan Exchange student

care of me. For example, this semester I choose the courses from Dept. of Marketing and the teachers are profes-sional and full of knowledge so that they usually make us use critical thinking and form our own opinions, I like the way they teach. In the end, everything in Thailand is quite fresh and interesting for me, no matter the culture, the history, the people, the food, and the entertainment. I am so surprised about them. I like Thailand! Amazing Thailand!

It all started when we received an invitation letter saying that we have been accepted to study at Burapha University, Thailand for a semester. It was unexpected that we were able to get the recognition as the first batch of Brunei exchange students to come to Burapha University. Somehow it was an indescribable feeling we had in that moment, a mishmash of happy, excited, nervous, worried and sad feeling. At the same time we also felt a rather intense sadness since we were going to be far away from our beloved family, home, friends, university and our country.

Along the long journey to our destination to Burapha University, our mind drifted away for a moment to imagine how our learning experience will be going when we are studying in Thailand. Among the essential difference that we have to come overcome while we are here was obviously the gap between the spoken language and Thai culture which were vastly different from our own native language and country. Interaction is very important that we should try our best to facilitate the knowledge and the information conveyed by the teachers. However, our anxiety and obstacles that we have been thinking in our mind had totally flown away from our first thought. From our daily experience and what we have been going through had wiped away all of our fear. Studying in a new atmosphere and encountering new people from different cultures were some of the challenges we faced at BUUIC. However we somehow managed to create and develop a “new” version of ourselves. Honestly, we are not the type of person who talks much with people that we just know, in another words we are shy persons but after we got to BUUIC, we’re able to get over the shyness within ourselves. Surprisingly, the teachers are sporting and they were using an interesting kind of approach for the lesson. Our classmates are very active and participate in the class thus it has indirectly encouraged our ability to speak up and share our thoughts and ideas. We were able to study here comfortably as we were able to adapt with the surrounding environment. In addition, the facilities and services provided were greatly beneficial and user-friendly to foreign students, for instance there are free printing facilities being provided to all students who learn at BUUIC, a sophisticated modern-way of surfing the internet can be easily accessed from the huge “Iphone board device “ apart from the IT rooms and the library. It was beyond our expectation that our memorable journey has finally come to the end. The strength that we gained came from the help of our new tied friendship and our new roommates in Tao Thong 3. With their help we were able to cope and have a passion to get hold on with our daily routine during our 3 month stay in Burapha University, Thai-land. Our semester here went well and smoothly since the teachers are very committed and willing to lend a hand. Step by step, we learned to adapt this whole new chapter of our life. We are glad to be part of BUUIC and we are thankful for this great opportunity and experience we have gained along our semester here in BUUIC. It has been a beautiful journey. We love BUUIC!! “Brunei Exchange Student, Fall 2012”

Farewell Letter from Brunei Students

Fall 2012 25

BUUIC recently conducted a SPSS Health Statistics training program for a government officer from the Ministry of Health, Sri Lanka. The training which was conducted between December 17-28, 2012, was attended by Mr. Sarath Godapita Gamage, the Assistant Director (IT) for the Family Health Bureau. The training consisted of a variety of instructional activities including lectures, case studies, discussion, and a study visit. At the conclusion of the train-ing, Mr. Godapita was presented with a certificate from Assoc. Prof. Rana Pongruengphant, the Dean of BUUIC.

Short Training Program for Sri Lankan

On December 23-24, 2012. Burapha University International College conducted a strategic planning seminar and workshop. The workshop was officially opened by Assoc. Prof. Rana Pongruengphant, Dean of BUUIC.Serving as guest speakers for the event were Assoc. Prof. Wasin Inkapatakul, Ph.D., Kasetsart University, Assoc Prof. Dusanee Thanaboripat, Ph.D., Dean of Faculty of Science, King Mongkut’s Institute of Technology Ladkrabang, and Mr. Prasit Pongruengphant,an Instructor at Burapha University International College. In addition Burapha University President Prof. Sompol Pongthai gave a special lecture for faculty members and staff. Faculty administra-tors and staff in attendance are hoping to apply the knowledge to planning activities running up to 2020.

BUUIC Conducts Strategic Planning Workshop


On October 29, 2012, Assoc. Prof. Rana Pongruengphant, Ph.D., Dean of International College, BUUIC Instructors, staff, and students warmly welcomed Mr.Chondro Suryono, Vice President for Academic Affairs and Mr.Agus Riyadim Riyadi, Coordinator, from Sekolah Tinggi Pariwisata (STP) Trisakti – Jakarta, Indonesia. The purpose of this visit was to discuss future academic collaboration and to meet those students who have choosen to participate in the joint academic program involving the two universities.

Welcome for Delegation from Sekolah Tinggi Pariwisata (STP) Trisakti Jakarta, Indonesia

Mr.Chondro has brought the accessories from Indonesia for decoration at Indonesian Center, 1 st floor, Prof. Suchart U p a t h a m B u i l d i n g , Burapha University Inter-national Colllege

Mr.Chondro Suryono Vice President for Academic Affairs, STP Trisakti

Mr.Agus Riyadim RiyadiCoordinator STP Trisakti

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On November 12, 2012 Assoc. Prof. Rana Pongruengphant, Dean of Burapha University International College welcomed a group of distinguished guests to take part in the celebration marking the third anniversary of the Prof. Dr. Suchart Upatham Building which houses BUUIC. Among the guests were Burapha University President Prof. Sompol Pongthai and other members of the his administrative team as well as Prof. Dr. Suchart Upatham, for whom the building is named. The ceremony began with a blessing performed by some Buddhist monks followed by a lunch reception in the BUUIC dining hall.

Celebration Marks Third Anniversary of the Prof. Dr. Suchart Upatham Building


Currently BUUIC offers six distinct degree programs with specialization in twelve separate areas of concentration. This expansion of our curricula has helped to contribute to our growing reputation as an institution of higher learning.

BUUIC’s reputation is also being served by its involvement in a number of collaborative programs with international universities. Among these are exchange programs and double degree programs with Appalachian State University (USA), Montpellier Business Management (France), and

BUUIC offers a variety of English-language undergraduate programs, including:

Bachelor of Fine and Applied Arts (B.F.A.) in Communication Arts and Design - Art and Design Management (Minor) - Textile Design (Minor)Bachelor of Business Administration (B.B.A.) in the following areas: - Logistics Management- Management- Marketing- Business Information System- International Business Management- International Hotel Management- International Tourism Management- FinanceBachelor of Arts (B.A.)- Communication Skills for Human Resources Development- Global Business Communication

Our diverse student body benefits from an international, cross-cultural academic atmosphere, and enjoys access to the large curricula of well-known universities in Europe, the USA, Australia, and other parts of Asia.

Academic CalendarFall: September – DecemberSpring: January – MaySummer: June – August

Burapha University International College

The Professor Dr. Suchart Upatham Building 169 Long-Haad Bangsaen RoadSaensook, Chonburi 20131, Thailand

Excellent academics, cross-cultural friendships, vibrant campus life

Phone: 03-810-2571-2 Fax: 03-874-5856E-mail: [email protected] buuic.buu.ac.th facebook.com/buuic

Assoc. Prof. Rana Pongruengphant, Ph.D.Dean, International College,

Burapha University

Brock University (Canada). We also have ongoing cooperation with ASEAN universities such as TRISAKTI, STIPRAM, STP Bandung, STP Surakarta, TRI DUC Vietnam, as well as a long term relationship with Chungnam National University, South Korea. BUUIC is truly an International College!Lastly, I wish you a very happy New Year and Merry Christmas

From the Dean

BUUIC Fall Newsletter 2012

Documents

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burapha university president

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