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Summer internship Project

On

Comparative Study between The Hindu

Business Line and The Mint.

By

UTSAB DE BISWAS

University Roll No: !"""#$$"%& Re'istr(tion No:

Name of Internal Guide Name of !ternal Guide

Pro): Anir*(n +on,(l +r- Nil(r,i D(s

Asst- Pro)essor Senior s(les o))icer

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"C#N$%L&GMNT

T/IS RESAR0/ +ADE IN T/E INTERNS/IP PRO1RA++E 1RANTED B2

B'"IN%"' G'$() $* INSTIT(T$N +B"'"S"T, 3/I1/4I1/TS T/E

0O+PETITOR O5 T/E /INDU BUSINESS 4INE AND OUT0O+E O5 A

0O+PRE/ENSI6E BUSINESS P4AN 5OR 5UTURE 1ROWT/7- I WOU4D 4I8E TO

T/AN8 +AN2 PEOP4E 5OR +A8IN1 T/IS PRO9E0T POSSIB4E-

5IRST O5 A44 I WOU4D 4I8E TO T/AN8 +2 PARENTS 5OR EN0OURA1IN1 +E

AND SUPPORT +E TO +A8E UP AND 0O+PE4ET T/IS PRO9E0T E55I0IENT42-

NE;T TO +R- RON2 1UPTA +R- NI4ADRI DAS AND T/E 5U44 TEA+ O5 /INDU

BUSINESS 4INE 5OR A00EPTIN1 +E AS AN INTERN IN T/EIR OR1ANI

1. PROF: MR. ANIRBAN MONDAL2. MY ALL FRIENDS

T/AN8 2OU A44 ON0E A1AIN-

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&CL"'"TI$N

+2 SE45 UTSAB DE BISWAS STUDENT O5 BRAINWARE 1ROUP O5 INSTITUTION

?BARASAT@ /EREB2 DE04ARE T/AT T/E PRO9E0T WOR8 IN T/E /INDU BUSINESS

4INE PRESENTSD T/IS REPORT IN +2 OWN WOR8 AND /AS BEEN 0ARRIED OUT

UNDER T/E 1UIDAN0E O5 +R- NI4ADRI DAS-

+2 REPORT IS SUB+ITTED AS PART O5 STUD2 0URRI0U4U+ AS A PARTIA4

5U445I44+ENT O5 T/E DE1REE O5 +BA- I A+ A4SO DE04ARIN1 I A+

SUB+ITTIN1 T/IS REPORT ON T/E TRANIN1 AT T/E /INDU BUSINESS 4INERE1ARDIN1 PRO9E0T STUD2 IN 6ARIOUS A0TI6IT2 O5 T/E +AR8ET AND

STUD2IN1 T/E 0ONSU+ER BE/A6IOR-

I 1UARANTEE T/AT T/IS PRO9E0T REPORT /AS NOT BEEN SUB+ITTED 5OR T/E

AWARDS TO AN2 OT/ERS UNI6ERSIT2 5OR DE1REE- DIP4O+A OR AN2 SU0/

PRI

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)'*"C

C$NS(M' BH"-I$'?IN 0ONSU+ER BUSINESS 0ONTE;T@ RE5ERD TO AS T/E

STUD2 O5 W/EN W/2 /OW W/ERE AND W/AT PEOP4E DO OR DO NOT BU2

PRODU0T- IT B4ENDS E4E+ENTS 5RO+ PS20/O4O12 SO0IO4O12 SO0IA4

ANT/ROPO4O12 AND E0ONO+I0S- IT ATTE+PTS TO UNDERSTAND T/E BU2ER

DE0ISION +A8IN1 PRO0ESS BOT/ INDI6IDUA442 AND IN 1ROUPS-

IN T/IS +ODERN ERA O5 BUSINESS 5INAN0IA4 NEWSPAPER P4A2S IN

I+PORTANT RO4E- IT PRO6IDES 6ARIOUS IN5OR+ATION TO T/E 0ONSU+ER

RE1ARDIN1 BAN8S S/ARE +AR8ET BONDS PO4ITI0A4 ISSUES E0ONO+I0

PO4I0IES C OT/ER 5INAN0IA4 NEWS- T/IS IN5OR+ATION IS USED B2 T/E

0ONSU+ER TO 8NOW T/E 0ONSU+ER7S BE/A6IOR W/O IS READIN1 5INAN0IA4

NEWSPAPERS-

T/E RESAR0/ TA8E US STEPWISE 5RO+ T/E PRESENT AND

5INDIN1 5OR T/E 5UTURE- T/E RE0O++ENDATION REST ON T/E BASIS O5

RESAR0/ WOR8 DONE AND 0ON04USION DERI6ED T/ERE O55-

TO ADD TO T/IS 6ARIOUS 1RA/PS 5REUEN02 TAB4E ET0- /A6E BEEN ADDED-

5URT/ER T/IS ANA42ES TRA2 TO BRIN1 TO 5ORE /OW T/E 0OUSTO+ER IS

5INA442 1ETTIN1 0URRENT IN5OR+ATION AND SER6I0E +AR8ET RESPONDENT-

T/OU1/T T/IS REPORT WE SU++ERI

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CH")T'/

INT'$&(CTI$N

1.1 ORI

GIN AND GROWTH OF THE NEWS

PAPER.pg 71.2 GR

OWTH AND DEVELOPMENT OF NEWS

PAPERS..pg 9

1.3 GROWTH OF NEWS PAPER INDUSTRY IN INDIA..

..pg 11.! PRE

SENT S"ENARIO OF BUSINESS

NEWSPAPERSpg 13

CH")T' 0

)'$*IL $* HIN&( B(SINSS LIN

2.1 HIS

TORY OF

"OMPANY

pg 1!2.2 BOA

RD OF DIRE"TORS..

.pg 1#2.3 SUP

PLEMENTS AND

FEATURES......pg 1#

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2.! A"H

IEVEMENTS..

.pg 17

CH")T' 1

&IC(SSI$N $N T'"NING

-$ STUDENT7S WOR8 PRO5I4E ?RO4E C RESPONSIBI4ITES@--p' $&

- DES0RIPTION O5 4I6E E;PERIEN0ES--p' $#

CH")T' 2

TH HIN&( B(SINSS LIN "N& ITS C$M)TIT$' MINT

-$ T/E /INDU BUSINESS 4INE--p' "

- +INT--p'

- SWOT ANA42SIS O5 T/E /INDU BUSINESS--p'

CH")T' 3

%-$ INTRODU0TION---p' F

%- OB9E0TI6E O5 T/E STUD2--p' !

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%- DATA

ANA42SIS-p' &

%- 4I+ITATIONS AND 5UTRE S0OPE-------p' "

%-% RE0O++ENDATIONS AND SU11ESTION-p' $

"NN4(' +5(STI$NN"I',666666666...666666p7 20

BI$G'")H8666666666666666666666666..p7 23

CH")T' /

INT'$&(CTI$N9

In,i( h(s m(ny Business neGsp(pers liHe other countries in the Gorl, this me,i( is very vit(l )or

( country to m(He improvement it7s (lso vit(l )or our economy- There (re m(ny thin's th(t c(n

(cu(int ( person Gith (ll Hin,s o) *usiness neGs (ssoci(tion Gith *usiness- A person c(n (lso

concern re'(r,in' investin' then he surely nee,s to *e con)irme, (*out the sh(re price o)

,i))erent comp(ny- 4(test *usiness neGs is o) 're(t import(nce- Another p(rt th(t is very

essenti(l in *usiness neGs In,i( is ( senseJ- It ())ects the In,i( economy to ( 're(t eJtent- This is

(v(il(*le on the *(sis o) stocH s(le- 6(rious tr(,e se'ments (lso cover in *usiness neGsp(per

(*out t(Heover o) neG comp(ny mer'e o) tGo comp(nies (s Gell (s hiHe in interest r(tes- +y

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rese(rch is rel(te, to T/E /INDU BUSINESS 4INE Ghich is pu*lic(tion )rom /INDU

1ROUP- The o*jective o) this ch(pter is to 'ive ( *ro(, looH in m(ny interestin' )(ct inclu,in'

its ori'in (n, 'roGth- This ch(pter inclu,es the 'roGth o) neGs p(per (n, present scen(rio o)

*usiness neGsp(per in In,i(-

1.1 ORIGIN AND GROWTH OF NEWS PAPER:

The history o) neGsp(pers is (n o)ten> ,r(m(tic ch(pter o) the hum(n eJperience 'oin' *(cH

some )ive centuries- In Ren(iss(nce Europe h(n,Gritten neGsletters circul(te, priv(tely (mon'

merch(nts p(ssin' (lon' in)orm(tion (*out everythin' )rom G(rs (n, economic con,ition to

soci(l customs (n, Khum(n interest K)e(tures- The )irst printe, )orerunners o) the neGsp(pers

(ppe(re, in 1erm(ny in the l(te $""7s in the )orm o) neGs p(mphlets or *ro(,si,es o)ten

hi'hly sens(tion(liLe, in content- Some o) the most )(mous o) these report the (trocities ('(inst

1erm(ns in Tr(nsylv(ni( perpetr(te, *y ( s(,istic veovo, n(me, vl(, Tsepes Dr(Hul Gho

*ec(me the count Dr(cul( o) l(ter )olHlore-

In the En'lish>spe(Hin' Gorl, the e(rliest pre,ecessors o) the neGsp(per Gere cor(n)ots sm(ll

neGs p(mphlets pro,uce, only Ghen some event Gorthy o) notice occurre,- The )irst

successively pu*lishe, title G(s T/E WEE842 NEWS o) $F- It G(s )olloGe, in the $F"7s

(n, $F%"7s *y ( plethor( o) ,i))erent titles in the simil(r neGs *ooH )orm(t- The )irst true

neGsp(per in En'lish G(s the 4on,on 1(Lette o) $FFF- 5or ( 'ener(tion it G(s the only o))ici(l

s(nctione, neGsp(per thou'h m(ny perio,ic(l titles Gere in print *y the century7s en,-

Be7innin7s in "meri:a

In Americ( the )irst neGs p(per (ppe(re, in Boston in $F#" entitle, $F#" entitle, Pu*lic

Occurrences- Pu*lishe, Githout (uthority it G(s imme,i(tely suppresse, its pu*lisher (rreste,

(n, (ll copies Gere ,estroye,- In,ee, it rem(ine, )or'otten until $&% Ghen the only HnoGn

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survivin' eJ(mple G(s ,iscovere, in British li*r(ry- The )irst success)ul neGsp(per G(s the

Boston NeGs M letter 'overnment the eJperiments G(s ( ne(r M )(ilure Gith very limite,

circul(tion- TGo more p(pers m(,e their (ppe(r(nce in the $!"7s in Phil(,elphi( (n, NeG 2orH

(n, )orth est(te sloGly *ec(me est(*lishe, on the neG continent- By the eve o) the revolution(ry

G(r some tGo ,oLen p(pers Gere issue, (t (ll the colonies (lthou'h +(ss(chuestts NeG 2orH

(n, Pennsylv(ni( Goul, rem(in the centers o) Americ(n printin's )or m(ny ye(rs- Articles in

coloni(l p(pers *rilli(ntly conceive, *y revolution(ry prop('(n,ists Gere ( m(jor )orce th(t

in)luence, pu*lic opinion in Americ( )rom reconcili(tion Gith En'l(n, to )ull politic(l

in,epen,ence-

At G(r7s en, in $!& there Gere )orty> three neGsp(pers in print- The press pl(ye, ( vit(l role in

the ())(irs o) the neG n(tion= m(ny more neGsp(pers Gere st(rte, representin' (ll sh(,es o)

politic(l opinion- The no hol,s *(rre, style o) e(rly journ(lism much o) it li*elous *y mo,ern

st(n,(r, re)lecte, the rou'h (n, tum*le politic(l opinion- The no hol,s *(rre, style o) e(rly

journ(lism much o) it li*elous *y mo,ern st(n,(r,s re)lecte, the rou'h tum*le politic(l li)e o)

the repu*lic (s riv(l )(ctions jostle, )or poGer- The r(ti)ic(tion o) the *ill o) ri'hts in $!#$ (t l(st

'u(r(ntee, o) )ree,om o) the press (n, Americ(7s neGsp(per *e'(n to t(He on ( centr(l role in

n(tion(l ())(irs- 1roGth continue, in every st(te- By $&$ there Gere F neGs p(pers- In the

j(cHsoni( populist $&"7s (,v(nces in printin' (n, p(perm(Hin' technolo'y le, to (n eJplosion

o) neGsp(pers 'roGth the emer'ence o) the Kpenny press it G(s noG possi*le to pro,uce (

neGsp(per th(t coul, *e sol, )or just ( cent o) ( copy- Previously neGsp(pers Gere the province

o) the Ge(lthy liter(te minority- /(, to *e p(i, in )ull (n, K inv(ri(*ly in (,v(nce- The su,,en

(v(il(*ility o) che(p interestin' re(,in' m(teri(l G(s ( sin'in)ic(nt stimulus to the (chievement

o) the ne(rly univers(l liter(cy noG t(Hen )or 'r(nte, in Americ(-

The Industrial 'evolution

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The in,ustri(l revolution (s it tr(ns)orme, (ll (spects o) Americ(n li)e (n, society ,r(m(tic(lly

())ecte, neGsp(pers- Both the num*er o) p(pers (n, their p(i, circul(tions continue, to rise- The

$&%" census c(t(lo'ue, %F titles- In the $&%"7s poGer)ul 'i(nt presses (ppe(re, (*le to print

ten thous(n, complete p(pers per hour- At this time the )irst Kpictori(l GeeHly neGsp(pers

emer'e,= they )e(ture, )or the )irst time eJtensive illustr(tion o) events in the neGs (s Goo,cut

en'r(vin's m(,e )rom correspon,ents7 sHetches or t(Hen )rom th(t neG invention the

photo'r(ph- Durin' the civil G(r the unprece,ente, ,em(n, )or timely (ccur(te neGs reportin'

tr(ns)orme, Americ(n journ(lism into ( ,yn(mic h(r,>hittin' )orce in the n(tion(l li)e- Reports

c(lle, 3speci(ls7 *ec(me the ,(rlin's o) the pu*lic (n, the i,ol o) youn'sters everyGhere- +(ny

(ccounts o) h(tless turne, in *y these intrepi, (,ventures st(n, to ,(y (s the ,e)initive histories

o) their su*ject-

$- G'$%TH $* N%S )")' IN&(ST'8:

1556:F$%&' ()*'+,- */&p0p% N)'$$

S%$'' p4,$&+5 $* V*$.

1605:F$%&' p%$*'5 */&p0p% p4,$&+5

/6,- $* A*'/%p 0,,5 R,0'$)*.

1631:T+ %&' F%*+ */&p0p% p4,$&+58 '+ G0''.

1645:P)&')+ I*%$6& T$5*$*g0% $& p4,$&+5 $* S/5* 0*5 $& &'$,, 4$*g

p4,$&+5 ')50-8 (06$*g $' '+ /)%,5& ),5&' */&p0p%.

1690:T+ %&' */&p0p% $& p4,$&+5 $* A(%$08 P4,$6 O%%*&.

1702:T+ %&' E*g,$&+ ,0*g0g 50$,- */&p0p% $& p4,$&+5 0,,5 '+

D0$,- ")%0*'. T+ ")%0*' /0& %&' p4,$&+5 ;p%$)5$0,

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1833:T+ N/ Y)%6 S* */&p0p% )&'& )* *' '+ 4g$**$*g )? '+

p**- p%&&.

1844:F$%&' */&p0p% p4,$&+5 $* T+0$,0*5.

1848:T+ B%))6,-* F%(0* */&p0p% $& %&' p4,$&+5 4- W0,'

W+$'(0*.

1850:P.T. B0%*( &'0%'& %**$*g */&p0p% 05& ?)% **- L$*58 '+

CS/5$&+ N$g+'$*g0,C p%?)%(0*& $* A(%$0.

1851:T+ P)&' O &'0%'& )%$*g 0 &p$0, +0p */&p0p% %0'.

1855:F$%&' */&p0p% p4,$&+5 $* S$%%0 L)*.

1856:T+ %&' ?,,p0g */&p0p% 05 $& p4,$&+5 $* '+ N/ Y)%6

L5g%. L0%g '-p */&p0p% 05& 0% (05 p)p,0% 4- p+)')g%0p+%

M0'+/ B%05-. M0+$*& *)/ (+0*$0,,- ?),5 */&p0p%&.

1860:A C()%gC $* */&p0p% '%(& (0*& 0* 0%+$@. T+ N/ Y)%6

H%0,5 &'0%'& '+ %&' ()%g.

1864:W$,,$0( 0(& "0%,')* )? . W0,'% T+)(p&)* ")(p0*- 4g$*&

&,,$*g 05@%'$&$*g &p0 $* */&p0p%&. T+ . W0,'% T+)(p&)* ")(p0*-

$& '+ ,)*g$&' %**$*g A(%$0* 05@%'$&$*g 0g*-.

1867:T+ %&' 5)4, ),(* 05@%'$&$*g 0pp0%& ?)% '+ 5p0%'(*'&')% L)%5 T0-,)%.

1869:N/&p0p% $%,0'$)* *(4%& p4,$&+5 4- G)%g P. R)/,, $*

'+ %&' R)/,,& A(%$0* N/&p0p% D$%')%-.

1870:N(4% )? */&p0p%& p4,$&+5 $* '+ U.S. $& 891.

1871:F$%&' */&p0p% p4,$&+5 $* 0p0* '+ 50$,- Y)6)+0(0 M0$*$+$

S+$(4*. F0()& */&p0p% $*'%@$/ /$'+ p,)%% S'0*,- L$@$*g&')*

p4,$&+5.

1873:F$%&' $,,&'%0'5 50$,- */&p0p% p4,$&+5 $* N/ Y)%6.

1877:F$%&' /0'+% %p)%' /$'+ (0p p4,$&+5 $* A&'%0,$0. T+

W0&+$*g')* P)&' */&p0p% %&' p4,$&+& /$'+ 0 $%,0'$)* )? 18 0*5

0 )&' )? 3 *'& p% p0p%.

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1879:T+ 4*50- p%)&& $(p%)@& */&p0p%&. T+ %&' /+), p0g

*/&p0p% 05 p,05 4- 0* A(%$0* 5p0%'(*' &')% $& %*.

1880:F$%&' +0,?')* p+)')g%0p+ ;S+0*'-')/*< p4,$&+5 $* 0*/&p0p%.

1885:N/&p0p%& 0% 5,$@%5 50$,- 4- '%0$*.

1887:T+ S0* F%0*$&) E0($*% p4,$&+5.

1893:T+ R)-0, B06$*g P)/5% ")(p0*- 4)(& '+ 4$gg&'

*/&p0p% 05@%'$&% $* '+ /)%,5.

1903:T+ %&' '04,)$5 &'-, */&p0p%8 '+ D0$,- M$%%)% $& p4,$&+5.

1931:N/&p0p% ?**$& *)/ $*,5 P,0$*,)'+& T%0- &'0%%$*g D$6

T%0-.

1933:A /0% 4%06& )' 4'/* '+ */&p0p% 0*5 %05$)$*5&'%$&.

A(%$0* */&p0p%& '%- ') ?)% '+ A&&)$0'5 P%&& ') '%($*0' */&

&%@$ ') %05$) &'0'$)*&.

1954:T+% 0% ()% %05$)&'+0* '+% 0% 50$,- */&p0p%&.

1955:T,'-p &''$*g$& &5 ?)% */&p0p%&.

1967:N/&p0p%& & 5$g$'0, p%)5'$)* p%)&&& 0*5 4g0* &$*g

)(p'%& ?)% )p%0'$)*&.

1971:U& )? )&' p%&&& 4)(& )(()*.

1977:F$%&' p4,$ 0&& ') 0%+$@& )%5 4- T)%)*') G,)4 0*5 M0$,.

2007:T+% 0% *)/ 18!# 50$,- */&p0p%& $* '+ U*$'5 S'0'&

0,)*8 &,,$*g ($,,$)* )p$& 0 50-.

2009:T+$& /0& '+ /)%&' -0% $* 505& 0& ?0% 0& 05@%'$&$*g

%@*& ?)% */&p0p%&. H)/@%8 */&p0p%& 0% ()@$*g $*') )*,$*

$*'%*' @%&$)*&.

$- G'$%TH $* )")' IN&(ST'8 IN IN&I":

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In,i( the 'roGth in p(i, circul(tion is someGh(t spect(cul(r M % in the ye(r ""& over """-

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4et us noG looH (t the In,i(n eJperience in some ,et(il-

It 'oes Githout s(yin' th(t the 'roGth o) neGsp(pers in In,i( especi(lly in recent ye(rs is

,irectly rel(te, to the 'roGth Gitnesse, *y the In,i(n economy- In,i( is the th l(r'est economy

in terms o) 1DP PPP ?see )i' -$@ (n, the n, )(stest 'roGin' (mon' the $" l(r'est economies in

the Gorl, in terms o) 1DP PPP- ?see )i' -@- When (ll the le(,in' economies eJperience, (

melt,oGn in ""# the In,i(n 1DP 'reG (t F-# in ""#>$"- In "$">$$ the )orec(st is th(t the

In,i(n economy Gill see ( )urther 'roGth o) &-- In )(ct the In,i(n economy h(s 'roGn

consistently since "">"-?see )i' -@-

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In In,i( this 'roGth h(s *een *uttresse, *y ( ste(,y rise in per c(pit( income- As )i'ure -

shoGs per c(pit( incre(se, *y F" in ""&>"# over the levels prev(ilin' in ""%>"F- 5urther

ur*(niL(tion is on the rise: ur*(n popul(tion (s ( percent('e o) tot(l popul(tion h(s incre(se,

)rom % in $##$ to # in ""&- This is (lso re)lecte, in the 'roGin' import(nce o) 8UT ?8ey

Ur*(n ToGns@ (n, ROUI ?Rest o) Ur*(n In,i(@ )rom ( consumption st(n,point ?see )i' -%@-

4iter(cy level so import(nt )or un,erst(n,in' the 'roGth o) neGsp(pers st(n,s (t !-# in

""#- Where(s in the ye(r """ it stoo,-

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This 'roGth o) the In,i(n economy h(, its imp(ct consi,er(*ly on the neGsp(per in,ustry-

0ircul(tion incre(se, resultin' in incre(se, revenues- An, this is eJpecte, to 'roG (t &-%

0A1R over the perio, "">$-

$- )'SNT SCN"'I$ $* B(SINSS N%S )")'

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In,i( is one o) the )eG countries in the Gorl, to h(ve m(ny *usiness neGsp(pers Ghich not only

re)lects the vit(lity (n, vi*r(ncy o) the In,i( *ut (lso the neG vit(lity o) our economy- The l(r'e

re(,ership )or this *usiness neGsp(per tr(nscen,s

)rom r(pi,ly 'roGin' corpor(te sector it (lso

illustr(tes the 'roGin' interest th(t the 'ener(l

pu*lic noG evinces in economic m(tters Ghich

re)lect the 'roGin' import(nce o) *usiness (n,

economy in our n(tion(l ,iscourse-

There G(s ( hu'e 'roGth in the s(les o) the

*usiness neGsp(pers )or the p(st )eG ye(rs- Accor,in' to the

recent stu,y *y )e,er(tion o) In,i( ch(m*ers o) commerce (n, In,ustry ? 5I00I@ this 'roGth

Goul, outper)orm the 'ener(l economy e(ch ye(r till "$$-

The In,i( print me,i( in,ustry nette, #"-&" million in )orei'n investment in the l(st there ye(rs

)eG p(pers liHe *usiness st(n,(r, h(s tie, up Gith )in(nci(l Time o) 4on,on- Business neGs

p(per h(s the (*ility to c(rry mess('e in 're(ter ,et(il (n, cl(rity more in> ,epth in)orm(tion

(n, (n(lysis Ghich helps comp(nies (n, their *usiness-

Business neGsp(pers (re re> inventin' themselves to protect their tur) in ( )iercely competitive

multi> me,i( environment- They (re usin' ,i))erent str(te'ies to (ttr(ct the customer o) ,i))erent

sector- Business neGsp(pers )ocuse, m(inly on *usiness neGs insi'ht)ul vieGs on si'ni)ic(nt

issues (n, comprehensive cover('e o) the stocH m(rHet-

They h(ve m(n('e, to hol, the (ttention (n, )i,elity o) more th(n # """"" re(,ers ?*oth

in,ivi,u(l (n, corpor(te (cross the n(tion@- All *usiness neGsp(per in In,i( ? Economic times

Business St(n,(r, 5in(nci(l Time Business 4ine +int (n, 5in(nci(l 0hronicle@ (re GorHin'

str(te'ic(lly to incre(se their s(les-

P('e . $!

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CH")T' 0

)'$*IL $* TH HIN&( B(SINSS LIN

-$ HIST$'8 $* TH C$M)"N8:

The HinduG(s )oun,e, in +(,r(s on " Septem*er $&!& (s ( GeeHly *y )our l(G stu,ents ?T- T-

R(n'(ch(ri(r P- 6- R(n'(ch(ri(r D- 8es(v( R(o P(ntulu(n, H le, *y 1- Su*r(m(ni( Iyer (

school te(cher )romT(njore ,istrict (n, H+- 6eer(r('h(v(ch(ri(r ( lecturer(tP(ch(iy(pp(Qs

0olle'e-The HinduG(s st(rte, to support the c(mp(i'n o) Sir T- +uthusG(my Iyer)or (

ju,'eship (t the +(,r(s /i'h 0ourt(n, to counter*(l(nce the prop('(n,( ('(inst him c(rrie,

out *y the An'lo>In,i(n press- The HinduG(s one o) the m(ny neGsp(pers o) the perio,

est(*lishe, to protest ('(inst the ,iscrimin(tory policies o) the British 'overnment in In,i(-

A*out &" copies o) the in(u'ur(l issue Gere printe, (t Srini,hi Press 1eor'etoGnon one rupee

(n, tGelves (nn(s o) *orroGe, money- Su*r(m(ni( Iyer *ec(me the )irst e,itor (n,

6eer(r('h(v(ch(ri(r the )irst +(n('in' Directoro) the neGsp(per-

The p(per G(s initi(lly li*er(l in its outlooH (n, supporte, the continu(tion o) British rule in

In,i(- The p(per initi(lly printe, )rom Srini,hi Press *ut l(ter move, on Scottish Press then The

/in,u Press +yl(pore (n, )in(lly to the N(tion(l Press on +ount Ro(,- St(rte, (s ( GeeHly

neGsp(per the p(per *ec(me ( tri>GeeHly in $&& (n, (n evenin' ,(ily in $&- A sin'le copy o)

the neGsp(per G(s price, (t )our (nn(s-

The o))ices move, to rente, premises (t $"" +ount Ro(, on Decem*er $&&- The neGsp(per

st(rte, printin' (t its oGn press there n(me, The N(tion(l Press Ghich G(s est(*lishe, on

*orroGe, c(pit(l (s pu*lic su*scriptions Gere not )orthcomin'- The *uil,in' itsel) *ec(meThe

Hindu's in $ ()ter the +(h(r(j( o)6iLi(n('(r(m Pus(p(ti An(n,( 1(j(p(ti R(ju'(ve The

N(tion(l Press ( lo(n *oth )or the *uil,in' (n, to c(rry out nee,e, eJp(nsion-

Its e,itori(l st(nces h(ve e(rne, The Hinduthe nicHn(me the +(h( 6ishnu o) +ount

Ro(,- 5rom the neG (,,ress $"" +ount Ro(, Ghich to rem(in The HinduQs home till $##

P('e . $&

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there issue, ( u(rto>siLe p(per Gith ( )ront>p('e )ull o) (,vertisements( pr(ctice th(t c(me to

(n en, only in $#%& Ghen it )olloGe, the le(, o) its i,ol the pre>ThomsonTimes(n, three

*(cH p('es (lso (t the service o) the (,vertiser- In *etGeen there Gere more vieGs th(n

neGs- A)ter $&&! Ghen the (nnu(l session o) In,i(n N(tion(l 0on'ress G(s hel, in +(,r(s the

p(perQs cover('e o) n(tion(l neGs incre(se, si'ni)ic(ntly (n, le, to the p(per *ecomin' (n

evenin' ,(ily st(rtin' $ April $&-

The p(rtnership *etGeen 6eer(r('h(v(ch(ri(r (n, Su*r(m(ni( Aiyer G(s ,issolve, in Octo*er

$&- Aiyer uit the p(per (n, 6eer(r('h(v(ch(ri(r *ec(me the sole oGner (n, (ppointe, 0-

8(run(H(r( +enon (s e,itor- /oGever The HinduQs (,venturousness *e'(n to ,ecline in the

$#""s (n, so ,i, its circul(tion Ghich G(s ,oGn to &"" copies Ghen the sole proprietor ,eci,e,

to sell out- The purch(ser G(s The HinduQs 4e'(l A,viser )rom $% S- 8(sturi R(n'( Iyen'(r (

politic(lly (m*itious l(Gyer Gho h(, mi'r(te, )rom ( 8um*(Hon(m vill('e to pr(ctise in

0oim*(tore (n, )rom thence to +(,r(s- 8(sturi R(n'( Iyen'(rQs (ncestors h(, serve, the courts

o) 6ij(y(n('(r (n, +(hr(tt( T(njore- /e tr(,e, l(G in Ghich his success G(s mi,,lin' *ut his

interest minim(l )or journ(lism pursuin' his pench(nt )or politics hone, in 0oim*(tore (n, *y

his (ssoci(tion Gith the E'more 1roupQ le, *y 0- S(nH(r(n N(ir (n, Dr T-+- N(ir-

P('e . $#

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In the l(te $#&"s Ghen its oGnership p(sse, into the h(n,s o) the )(milyQs youn'er mem*ers (

ch(n'e in politic(l le(nin' G(s o*serve,- Worl,press-or' lists The Hindu(s ( le)t>le(nin'

in,epen,ent neGsp(per- 9oint +(n('in' Director N- +ur(li s(i, in 9uly "" It is true th(t our

re(,ers h(ve *een compl(inin' th(t some o) our reports (re p(rti(l (n, l(cH o*jectivity- But it

(lso ,epen,s on re(,er *elie)s- N- R(m G(s (ppointe, on ! 9une "" (s its e,itor>in>chie)

Gith ( m(n,(te to improve the structures (n, other mech(nisms to uphol, (n, stren'then

u(lity (n, o*jectivity in neGs reports (n, opinion pieces (uthorise, to restructure the

e,itori(l )r(meGorH (n, )unctions in line Gith the competitive environment- On (n,

Septem*er "" the re(,erQs letters column c(rrie, responses )rom re(,ers s(yin' the e,itori(l

G(s *i(se,- An e,itori(l in Au'ust "" o*serve,

th(t the neGsp(per G(s ())ecte, *y the Qe,itori(lisin' (s

neGs reportin'Q virus (n, eJpresse, ( ,etermin(tion to

*ucH the tren, restore the pro)ession(lly soun, lines o)

,em(rc(tion (n, stren'theno*jectivity(n, )(ctu(lityin its

cover('e-

In $#&!M&& The Hindu's cover('e o) theBo)ors (rms ,e(l sc(n,(l ( series o) ,ocument>*(cHe,

eJclusives set the terms o) the n(tion(l politic(l ,iscourse on this su*ject- The Bo)ors sc(n,(l

*roHe in April $#&! Gith SGe,ish R(,io (lle'in' th(t *ri*es h(, *een p(i, to top In,i(n politic(l

le(,ers o))ici(ls (n, Army o))icers in return )or the SGe,ish (rms m(nu)(cturin' comp(ny

Ginnin' ( he)ty contr(ct Gith the 1overnment o) In,i( )or the purch(se o) $%% mm hoGitLers-

Durin' ( siJ>month perio, the neGsp(per pu*lishe, scores o) copies o) ori'in(l p(pers th(t

,ocumente, the secret p(yments (mountin' to %" million into SGiss *(nH (ccounts the

('reements *ehin, the p(yments communic(tions rel(tin' to the p(yments (n, the crisis

response (n, other m(teri(l- The investi'(tion G(s le, *y p(rt>time correspon,ent o) The

Hindu 0hitr( Su*r(m(ni(mreportin' )rom 1enev( (n, G(s supporte, *y R(m in 0henn(i- The

sc(n,(l G(s ( m(jor em*(rr(ssment to the p(rty in poGer (t the centre the In,i(n N(tion(l

P('e . "

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0on'ress (n, its le(,er Prime +inister R(jiv 1(n,hi- The p(perQs e,itori(l (ccuse, the Prime

+inister o) *ein' p(rty to m(ssive )r(u, (n, cover up-

In $##$ Deputy E,itor N- R(vi R(mQs youn'er *rother repl(ce, 1- 8(sturi (s E,itor- Nirm(l(

4(Hshm(n 8(sturi Sriniv(s(nQs 'r(n,,(u'hter *ec(me 9oint E,itor o) The Hindu(n, her sister

+(lini P(rth(s(r(thy EJecutive E,itor-

In "" the 9(y(l(lith( 1overnment o) the st(te o) T(mil N(,u o) Ghich 0henn(i is the c(pit(l

)ile, c(ses ('(inst the p(per )or *re(ch o) privile'e o) the st(te le'isl(tive *o,y- The move G(s

Gi,ely perceive, (s ( 'overnmentQs (ss(ult on )ree,om o) the press- /oGeverThe

Hinduemer'e, unsc(the, )rom the or,e(l scorin' *oth politic(l (n, le'(l victories (s it

inst(ntly comm(n,e, the support o) the journ(listic community throu'hout the country-

- B$"'& $* &I'CT$'S9

P(rti(l list o) ,irector

1- Su*r(m(ni( Iyer ?$&!&>$&@

+- 6eer(r('h(v(ch(rri(r

? $&>$#"@

S- 8(sturi R(n'( Iyen'(r ?$#"M$#@

8- Sriniv(s(n?$#M$#%#@

1- N(r(simh(n?$#%#M$#!!@

N- R(m?$#!!M"$$@

8- B(l(ji ?"$$ M present@

Board of dire:tor

P('e . $

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$##: 5irst to (,opt Gholly computeriLe, inte'r(tion o) teJt (n, 'r(phics in p('e m(He>

up (n, remote im('in'

$##%: 5irst neGsp(per to 'o on Internet-

CH")T' 1

&ISC(SSI$N $N T'"INING

-$ Stu,ent7s GorH pro)ile ?role C responsi*ility@:

0omplete the survey 'iven *y the comp(ny

5in, the t(r'et m(rHet o) The /in,u Business 4ine neGsp(per-

5in, the str(te'y to incre(se the no o) re(,ers o) The /in,u Business

4ine-

B(se, on eJperience ,urin' the intern su''est the i,e(s to enh(nce the

*r(n, euity-

1(inin' cle(r picture o) Gh(t the m(rHet )or Business line hol,s in the

commerci(l neGs p(per

Responsi*ility to complete the GorH provi,e, *y the comp(ny

5olloG the rules (n, re'ul(tions o) the comp(ny-

WorH h(r, to (chieve the 'o(l-

Be ,evote, to the t(sH (ssi'ne, *y the comp(ny-

Try to *uil, 'oo, reput(tion Gith mem*ers o) the comp(ny

To )olloG the *usiness etiuette-

T$ "CHI- TH T"'GTS %ITHIN TIM LIMITS "N& &"& LIN

1.0&SC'I)TI$N $* LI- 4)'INCS9

P('e .

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Ri'ht )rom the *e'innin' o) our recruitment till the en, o) internship it h(s *een ( ple(s(nt

eJperience (t Business 4ine- The in,uction G(s very 'oo, too- Th(t (n, the )iel, trip '(ve us (n

overvieG (*out Business 4ine7s *usiness (n, (lso 'ive the ch(nce to meet ,i))erent people-

Also throu'hout my project GorH I h(ve met ,i))erent people Gho (re not ,irectly involve,

Gith my project *ut h(ve *een more th(n Gillin' to help in (ny G(y they c(n-

Inter(ctin' Gith the m(rHetin' he(, (n, the m(n('in' ,irector G(s (lso ( 're(t le(rnin'

eJperience- Business line come (cross (s ( very open culture, Or'(niL(tion (n, I h(ve )oun, it

very com)ort(*le to GorH here- The project is (lso ch(llen'in' (n, h(s numerous ,imensions to

consi,er-

This summer Internship pro'r(m G(s (lso ,esi'ne,

Gith ( vieG to stu,y (*out the m(rHet re'(r,in' the

person(l s(le o) the *usiness line pro,ucts (n, (lso

looHin' )or su*scription (n, promotin' the pro,uct (n, (lso cre(tin' (G(reness (*out *usiness

neGsp(per (mon' ,i))erent sector-

Tr(vellin' ,i))erent pl(ce in 8olH(t( I '(ther lot o) eJperience it G(s ple(s(nt surprise to see the

level o) (ccept(nce (n, the G(ys in Ghich the *usiness line G(s ())ectin' lives the ,om(in

HnoGle,'e o) stu,ents (n, pro)ession(ls- The survey in 8olH(t( h(s *een eJtremely help)ul in

'ui,in' me (n, helpin' me '(in Gi,er perspective o) the m(rHets-

At 8olH(t( it G(s re(lly 're(t to see hoG )in(nci(l institution stu,ents (n, pro)ession Gere *ein'

empoGere, Gith the HnoGle,'e o) current m(rHet situ(tions (n, even Gith the current in,ustry

innov(tions throu'h the /in,u Business 4ine- Especi(lly this p(per is (,mire, *usiness

pro)ession (n, emer'in' entrepreneurs-On the Ghole my eJperience ,i,n7t just 'ive me ( thorou'h un,erst(n,in' o) neGs p(per

in,ustry its ,istri*ution system (n, hoG The /in,u Business 4ine c(n imp(ct lives it (lso '(ve

me memories Ghich %" ye(rs ,oGn the line I c(n sit (t ( t(*le (n, tell my )rien,s (s eJperiences

Ghich )eG other people 'et in li)e- Th(t is somethin' I Goul, (lG(ys remem*er this stint )or-

P('e .

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CH")T' 2

TH HIN&( B(SINSS LIN "N&

ITS C$M)IT"T$' MINT

2./ TH HIN&( B(SINSS LIN

Business 4ine st(rte, pu*lishin' in $##- Pu*lishe, (s ( *ro(,sheet it h(s ( circul(tion o)

(roun, $&%""" copies- 0ircul(tion o) Business 4ine on Sun,(y is hi'her th(n other ,(ys-

Business 4ine is pu*lishe, )rom $! loc(tions: B(n'(lore 0henn(i 0oim*(tore /u*li

/y,er(*(, 8ochi 8olH(t( 8oLhiHo,e 4ucHnoG +(,ur(i +(n'(lore +um*(i Noi,(

Thiruv(n(nth(pur(m Tiruchir(p(lli 6ij(y(G(,( (n, 6is(Hh(p(tn(m-

Its E,itor>in>0hie) is +r- N- R(m(n, the 9oint E,itor is +r- 8- 6enu'op(l-

Its st()) consists o) reporters (n, rese(rchers- It is the only p(per h(vin' ( rese(rch *ure(u-

SCTI$N

T(S&"8TH'$(GHS"T('&"89

5rom Tues,(y to S(tur,(y Business 4ineQs m(in section h(s " to p('es- P('e he(,in's

inclu,e 0orpor(te In)orm(tion Technolo'y +(rHetin' E,itori(l C Opinion ? p('es@

0ommo,ities C A'ri*usiness Economy Intern(tion(l Business StocH +(rHet neGs StocHs (n,

+utu(l 5un, uotes ?% p('es@ St(tes 6(riety 4o'istics (n, +(rHet W(tch-

S(N&"89

P('e . %

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On Sun,(ys Business 4ineQs m(in section h(s $& p('es- P('e he(,in's inclu,e Economy

0ommo,ities 0orpor(te Intern(tion(l 6(riety 2oun' Investor (n, Investment Worl,>)rom p('e

& to p('e $! Incisive (,vice on stocHs mutu(l )un,s (n, ,eposits-

M$N&"89

On +on,(ys Business 4ineQs m(in section h(s $F p('es- P('e he(,in's inclu,e +(rHet +oo,

economy In)orm(tion technolo'y A'riBusiness Tr(nsport 0ommo,ities Investment The NeG

+(n('er>8eep your ,(te Gith le(,ers )rom the Gorl, o) *usiness +entor>A comprehensive

resource on t(J(tion )in(nci(l systems (n, *ooHs +oney C B(nHin' E,itori(l C Opinion

st(tes (n, 6(riety-

S())L8MNTS9

$N TH %B:BUSINESS4INE Online h(s

*een on the Worl, Wi,e We* since 9une

$##%- It (ttr(cts $ million p('e vieGs

per month (cross the 'lo*e- The SenseJ

uotes in the )ront p('e entice ( hu'e

tr())ic-

)'ICING9It is price, (t In,i(n Rupees ?"-"!@ on GeeH,(ys (n, S(tur,(ys (n, In,i(n Rupees % ?"-"#@

on Sun,(ys- While other neGsp(pers liHe The Economic Times (n, The 5in(nci(l EJpress price

their S(tur,(y (n, Sun,(y e,itions (t Rs-! to Rs-$" Business 4ine h(s tr(,ition(lly price, the

p(per s(me throu'hout the GeeH- Other Business neGsp(pers liHe +int (n, Business St(n,(r,

,onQt Pu*lish on Sun,(ys-

P('e . F

M$N&"8 eWOR4D

%&NS&"

8

Sm(rt*uy

TH('S&"8 Br(n,4ine

*'I&"8 4i)e

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2.0 MINT

Mintis ( *usinessneGsp(per)rom /T +e,i(

4t, l(unche, in coll(*or(tion Gith The Wall Street Journalon $ 5e*ru(ry ""!- It is ( premium

*usiness neGs pu*lic(tion (ime, (t ,ecision m(Hers (n, policy m(Hers o) the country (n, it is

the )irst neGsp(per in In,i(to *e pu*lishe, in the Berliner )orm(t- The current E,itor o) the

neGsp(per is R- SuHum(r-

ST"NC "N& &IT$'I$L $)INI$N:

+intQs e,itori(l st(nce (n, opinion emph(siLes *oth the le)t>li*er(l (n, centrist outlooH- ItQs

e,itori(l sections h(ve *een le)t>li*er(l on soci(l (n, politic(l issues Gith uncon,ition(l support

)or minorities over uni)orm (pplic(tion o) the l(G- On economic m(tters its opinions h(ve

eJpresse, )(ith in con,ition(l )(ith in )ree m(rHets th(t (re re'ul(te, (n, economic li*er(liL(tion

in 'ener(l *ut (re more in line Gith the restr(ints recommen,e, *y the Bretton Woo,s

institutions- On )ree>speech m(tters the p(per h(s lent u(li)ie, support )or )ree,om *ut opposes

h(te>speech (n, h(s 'ener(lly t(Hen the position o) the 0on'ress P(rty Ghich G(nts control overthe internet-

Mintc(rries ( short (n, crisp e,itori(l piece on the )ront p('e title, uicH E,it Ghile the

lon'er opinion pieces title, Our 6ieG (n, 'uest opinion pieces title, +y vieG or Their

6ieGs (re c(rrie, *y *(cH p('es-

ST8L9The ,esi'n o) the +int neGsp(per is 'e(re, toG(r,s presentin' *usiness (n, )in(nci(l

in)orm(tion in ( comp(ct )orm(t- The )orm(t itsel) G(s ,esi'ne, *y +(rio R- 1(rci( Gho h(s

(lso *een (ssoci(te, Gith the re>,esi'n o) the W(ll Street 9ourn(l-

P('e . !

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*"T('S9

Alon' Gith the print e,itionMint(lso h(s speci(liLe, online (n, mo*ile e,itions Ghich c(n *e

(ccesse, (t www.livemint.:om- 4ivemint-com is (mon' the )(stest 'roGin' neGs Ge*sites in

In,i( (n, it (ttr(cts more th(n $-% million re(,ers every

month m(jority o) Gho (re ,ecision m(Hers in le(,in'

*usiness or'(niL(tions (cross the Gorl,- It is Gi,ely

consi,ere, to *e the most comprehensive (n, technic(lly

evolve, neGs port(l in the country th(t h(s intro,uce,

m(ny multime,i( en(*le, en'('ement pl(t)orms Ghich 'ive its re(,ers the opportunity to

eJpress their point o) vieG (n, inter(ct GithMint's e,itors (n, columnists-

The GeeHen, e,ition o) the pu*lic(tion is c(lle, 4oun'e (n, it )e(tures columns on tr(vel

)(shion (rts person(l technolo'y p(rentin' (n, he(lth-

In,ul'e is ( le(,in' luJury (n, li)estyle pu*lic(tion )rom +int Ghich )ocuses on the p(ssions

C in,ul'ences o) In,i(Qs top *usiness le(,ers (n, serve (s their *est *uyin' 'ui,e )or the se(son-

+int In,ul'e shoGc(ses the most inspir(tion(l intern(tion(l *r(n,s Ghich looH (t In,i( (s (

promisin' m(rHet to ,rive the neJt 'roGth G(ve )or them-

CI'C(L"TI$N9

Mintis noG In,i(Qs secon, most Gi,ely re(, n(tion(l *usiness ,(ily- It h(s ( re(,ership o) over

-% l(Hhs (cross In,i( Source : IRS "$$ V Gith the (ver('e re(,er *elon'in' to the ('e

'roup o) % to - The m(in e,itions inclu,e Delhi +um*(i Ahme,(*(, 0henn(i B(n'(lore

8olH(t( 0h(n,i'(rh /y,er(*(, (n, Pune-

P('e . &

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2.1 S%$T "N"L8SIS $* TH HIN&( B(SINSS LIN9

ST'NGTHS9

Br(n, N(me: K T/E /INDU one o) the ol,est print me,i( in in,i(-

Promotin' str(te'y o) siJ month (n, one ye(r su*scription (t ( very loG price-

Uni)orm price throu'hout the ye(r

6it(l contents (n, *usiness neGs touchin' every (spect inclu,in' *(nHin' )in(nce ret(il

stocH m(rHet innov(tions-

Speci(l p('e on investment Gorl, Ghich 'ives % GeeH score *o(r,-

Business neGs in St(n,(r, En'lish 4(n'u('e e(sy to un,erst(n, even the re(,er is neG

to it-

%"#NSS9

Pro*lem o) circul(tion o) the neGs p(per to the customer

Un(v(il(*ility or l(te (v(il(*ility o) the coupons to the neGsp(per h(GHers Ghich le(,s

to the ,(m('e o) *r(n, im('e o) T/E /INDU Business 4ine-

Promotin' str(te'y o) m(rHet penetr(tion o) the neGs p(per *y t(Hin' ,oor to ,oor

or,ers-

Non (v(il(*ility in some (re(s-

P('e . #

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$))$'T(NITIS9

To 'roG its m(rHet sh(re )ocusin' on the speci)ic sections o) customers-

To (ttr(ct (s m(ny (s un,er'r(,u(tes 'r(,u(tes (n, post 'r(,u(te stu,ents pursuin' the

course in *usiness o))erin' speci(l (rticles competitions (n, (ctivites )rom them-

Sm(ll investors m(rHet is 'roGin' 'r(,u(lly in in,i(-

Sport in noG not only ( )orm o) entert(inment *ut (lso hu'e *usiness-

Business neGs on the sport in,ustry c(n *e ( neG st(rt in commerci(l neGs p(pers-

TH'"TS

6ery hi'h competition )rom the the )ormi,(*le competitor +int-

Br(n, loy(l customer o) riv(l usin' the positive Gor, o) mouth )or their neGs p(per

pro,uct

4ittle *it Ge(H promotion(l str(te'y o) neGs p(pers-

T(ste o) the re(,in' neGs p(pers o) the riv(l competitors re(,ers ,on7t liHe to ch(n'e

their t(ste-

0he(pest me,i( internet is (lso ( *i' thre(t to neGs p(per in,ustry- People liHe to re(,

their neGs (ccor,in' to their pre)erences on internet-

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CH")T' 3

'S"'CH "N"L8SIS

3./ INT'$&(CTI$N9

Business line consist o) *usiness neGs )in(nci(l neGs Gorl, Business In,i( stocH neGs In,i(

stocH m(rHet In,i( investment In,i( Investment In,i( In,ustry senseJ ni)ty BSENSE In,i(

Business In,i( Economy In,i( sh(re m(rHet corpor(te Result 5in(nce neGs- S(les h(, never*een the pro*lem )or the /in,u- It is mostly (ccepte, )in(nci(l neGsp(pers in In,i(- The entire

rese(rch is *(se, on the prim(ry ,(t(- The )ee,*(cH is collecte, r(n,omly )rom the customers

(n, v(rious neGsp(pers re(,ers Gho (re stu,ents pro)ession(ls (n, *usinessmen- I tooH (

s(mple siLe o) $"" respon,ents the metho, G(s the ,irect intervieG- Rese(rch is *(se, on *oth

(spects i-e- u(lit(tive u(ntities-

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&etails of &ata Colle:tion9

Prim(ry D(t(

Secon,(ry D(t(: Throu'h person(l inter(ction (n, m(il-

Rese(rch Appro(ch: survey metho,

Rese(rch Instrument: uestionn(ire

Type o) uestionn(ire: structure,

3.0 $B;CTI- $* TH ST(&89

(@ To m(He comp(r(tive (n(lysis o) Business 4ine neGsp(per Gith other *usiness neGs p(per in

8olH(t(

*@ Is the content o) Business 4ine neGsp(per *etter th(n the others-

c@ To enh(nce the im('e o) Business 4ine neGsp(per in the t(r'et m(rHet-

,@ To come up Gith ( comprehensive pl(n )or Business 4ine neGsp(per-

e@ To )in, out the (ttri*utes Ghich (re consi,ere, import(nt *y the customers Ghile purch(sin' (

*usiness neGs p(per

)@ To stu,y the 'roGth o) *usiness neGsp(per

'@ To incre(se the s(les o) *usiness 4ine p(per

h@ To )in, the (G(reness level o) Business neGsp(pers (mon' the respon,ents

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I@ To )in, out the perception o) the customer toG(r,s v(rious Business NeGsp(pers They (re

re(,in'-

9@ To )in, out The (ttri*utes Ghich they liHe in *usiness 4ine neGsp(per-

3.1 &"T" "N"L8SIS9

The entire D(t( rese(rch is *(se, on *oth the prim(ry ,(t( (n, secon,(ry ,(t(- The )ee,*(cH is

collecte, ,irectly )rom the customer (n, v(rious neGsp(pers re(,ers Gho (re stu,ents

pro)ession(l (n, *usinessmen- I tooH ( s(mple siLe o) $"" respon,ents the metho, to collect ,(t(G(s the ,irect intervieG- 5or (n(lysis the t(*ul(tion o) ,(t( G(s ,one- We Gill (n(lyLe the entire

t(*les one *y one-

Chart-1

PercentageAge group wise customer of business newspaper

1#2 13

26-35 42

36-45 31

45above 14

Total 100

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!2H

31H

1!H

Data sh!"#$ %&'(ta$& ) a$& $'*% !"s& (*st+&' ) ,*s"#&ss #&!s%a%&'

Ag. g%)p /$&. &')(.% )? 4&$*.&& *./&p0p.%1#2

2#3

3#!

!04)@.

The table giving complete information about the age group wise customer demand of

the business newspapers 13! customer of business newspaper at the age of 16 to 25"

then 42! customer of business newspaper at the age of 26to 35 which highest" then

31! customer of business newspaper at the age of 36 to 45 which is second highest"

and 14! of customer of business newspaper at the age of 45 to above

2

Profession wise customer of Business news paper percentage

#tudent 16

#alaried persons 3$

%usiness persons 46

Total 100

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1 1 2 2 3 3 ! !

1#

3I

!#

Data sh!"#$ %&'(ta$& ) %')&ss"# !"s& (*st+&' ) ,*s"#&ss #&!s%a%&'.

The table is giving the complete information about the profession wise customer of

%usiness newspaper" 16! students are in touch with business newspaper" then 3$!

salaried persons read business newspaper" and 46! business persons read businessnewspaper which is highest

3

News content wise requirement of Business

newspaper Percentage

%usiness news&local mar'et( 14

%usiness news&)nternational *ar'et( 42

+nl, inancial .ewspaper 26

/eneral .ewspaper $

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#ector specific .ews 10

Total 100

B&$*.&& *./&;,)0, (0%6.')%$'- )? '+ p)p, $& +$g+ '+)& /+) 0% g' 0,, '+

?0$,$'$& ?%)( '+ B.L 0*5 ($*)% p%*'0g )? p)p, 0% *)' g' '+ p%)p%

?0$,$'$&8 4' &'$,, B.L (&' ,))6 0?'% '+$& 40& '+ )(p'$'$)* $& @%-

+$g+. T+ B.L (&' ,))6 0?'% '+$& '/) g' 4 0 (0%6' 5)($*0')%

$

!o "ou get all t#ese facilities in mintpercentage

es 6

.o 31

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Total 100

Y.&

N)

#9

31

Data sh!"#$ %&'(ta$& ) %&%& $&t a th& )a(""t"&s "# 5"#t

9

a% pricingpercentage

% 44

*int 56 Total 100

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BL

M$*'

1 2 3 ! # 7 I

71

29

Data sh!"#$ %&'(ta$& ) A0a"a,""t ,&t!& .*s"#&ss /"#& a# 5"#t

"ON"LUTION:A@0$,04$,$'- $& @%- $(p)%'0*' ') &%@$@ $* '+ (0%6' 4&$*&& L$* +0& g))5

0@0$,04$,$'- 4' &'$,, '+% $& +0* )? I(p%)@(*'8 B.L (&' '+$*6 04)'

()% g))5 (0%6'$*g &'%0'g- ?)% '+$&.

c News coverage wisepercentage

% 4$

*int 52

Total 100

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!IH2H

Data ,as& sh!"#$ #&!s (0&'a$& !"s& 3&+a#3 ,&t!& *s"#&ss /"#& 8 5"#t

BL

M$*'

"ON"LUTION:

! p)p, 0% &0'$&5 /$'+ */& )@%0g )? B&$*&& L$* 0*5 2 0%

&0'$&5 /$'+ M$*'8 B.L (&' 6p '+$& $* ($*5 '+- (&' )@% ()% */&

?)% &0'$&5 '+ &')(% 40& )(p'$'$)* $& @%- +$g+ $* '+ (0%6' ?)%

'+$& %0&)* B.L (&' ,))6 0?'% '+ 5(0*5& )? '+ p)p,.

d &esourceful 'nformationpercentage

% 6

*int 31

Total 100

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BL

M$*'

1

23

!

#7

#9

31

Data ,as& sh!"#$ #&!s (0&'a$& !"s& 3&+a#3 ,&t!& *s"#&ss /"#& 8 5"#t

C+.C7T)+.< The chart showing that as per news coverage demand of % is 6!" where mint is in 3! #till

business must word hard to put more data as per public demand because competition is ver, high in the mar'et

3.29LIMIT"TI$NS "N& *(T(' SC$)

At it G(s ( stu,y it h(s some limit(tion (lso liHe>

This stu,y is ,one in 8olH(t( only so it m(y not *e (pplic(*le in Ghole country (n, st(te- Time is ( m(jor constr(int (s I h(ve ,one F" ,(ys project-

0on)i,enti(l in)orm(tion such (s m(r'in is eJ(ctly i,enti)ie, *ec(use the respon,ent

*i(se, in )orm(tion-

4(cH o) co> oper(tion )rom the respon,ents (s they (re *usy Gith their r(tion(l GorH-

While )ellin' the uestionn(ire the re(,er coul, not provi,e $"" (ccur(te in)orm(tion

*ec(use o) their person(l limit(tions-

As the ,(t( is collecte, )rom v(rious customers there (re ch(nce )or *i(se, in)orm(tion

(lso

+(ny customer ()ter h(, compl(ints (*out the not re(chin' o) coupons (t time- Some people even replie, l(cH co> oper(tion )rom the o))ici(ls-

Re(chin' to the every loc(tion G(s not possi*le ,ue to time (n, money constr(ints )or the

survey-

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*(T(' SC$)9

Accor,in' to my eJperience ,urin' the project I )in, there is ( hu'e ch(nce to in the 'roGth o)

*usiness line neGs p(per- The emer'in' ch(n'e In,i(n (n, Gorl, economy h(s 're(t scope in theevery (spect o) *usiness- The ,(y *y ,(y ch(n'in' *usiness scen(rio in )iel, o) sports (n,

entert(inment (lso si'ni)ies the neG scope o) *usiness neGs- The 'roGin' (G(reness ,ue to

e,uc(tion (n, incre(se in liter(cy r(te (mon' the people le(,s incre(se in the (G(reness in their

HnoGle,'e- Ap(rt )rom this )olloGin' c(n *e the )olloGin':

The /in,u is ( one o) the ol,est print me,i( *r(n,- It is the um*rell( )or the Business

4ine (n, Its other pro,ucts-

+(ny *usiness environments (re un,er covere,- It c(n t(He (n (,v(nt('e *y *ein' the

pioneer-

To 'roG more e))icient supply ch(ins in the comin' )uture )or proper ,istri*ution (mon'

the ,i))erent 'eo'r(phic(l (re(s-

3.3 'C$MMN&"TI$N "N& S(GGSTI$NS9

0ustomer7s 'riev(nce shoul, *e t(Hen very seriously= 'ener(lly the customers use

Gor, o) mouth Ghich shoul, *e positive (nyhoG-

A speci(l ,ep(rtment is not nee,e, )or customer 'riev(nce only the little

(G(reness (mon' the employs is su))icient-

In spite o) promotin' throu'h o))ers (n, (''ressive m(rHet penetr(tion s(les

,ep(rtment shoul, thinH other G(ys o) promotion-

5or promotion Business 4ine c(n or'(niLe v(rious *usiness competition

*usiness uiL (n, *usiness I,e(s (t st(te (n, n(tion(l level in the *usiness colle'e

to (ttr(ct stu,ents-

Business 4ine c(n or'(niLe semin(rs *y eJperts on the *usiness issues to (ttr(ct

the *usiness persons (n, pro)ession(ls-

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Business 4ine c(n provi,e the sponsorship to st(te (n, n(tion(l level colle'es-

Business 4ine must t(He c(re )or m(int(inin' the positive Gor, o) mouth *ec(use

Gron' st(tement )rom the mouth o) customer )or the pro,uct le(,s to loss o) m(ny

customers-

"NN4(' +%

*@ F>%

c@ F>%

,@ A*ove %

@ Pro)ession Gise customer o) *usiness neGsp(per

(@ Stu,ent

*@ S(l(rie, person

c@ Business person

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@ NeGs content Gise reuirement o) *usiness neGsp(per

(@ Business neGs ? loc(l m(rHet@

*@ Business neGs ? intern(tion(l m(rHet@

c@ Only )in(nci(l neGs

,@ 1ener(l neGs

e@ Sector speci)ic neGs

@ AG(reness level o) Business line

(@ 2es

*@ No

%@ Pre)erre, neGs p(per

(@ ET

*@ B4

c@ BS

,@ +int

F@ +(in eJpect(tion o) *usiness neGsp(per

(@ Well rese(rche, In)orm(tion

*@ 0urrent neGs cover('e

c@ 0over('e o) ,iverse (re(

,@ E(sy l(n'u('e

!@ Do you 'et (ll this )(cilities in B-4

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(@ 2es

*@ No

&@ Do you 'et (ll this )(cilities in mint

(@ 2es

*@ No

#@ Which p(per pre)erre, neGsp(per Gith respect to *eloG mentione, p(r(meters

A@ Pricin' Gise

$@ B-4

@ +int

B@ Av(il(*ility

$@ B-4

@ +int

0@ NeGs cover('e Gise

$@ B-4

@ +int

D@ Resource)ul In)orm(tion

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$@ B-4

@ +int

BIBIL$G'")H8 "N& '*'NCS

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http:XXGGG-historicp('es-comXnprhist-htm

http:XXG(n>press-or'Xim'Xnl"Yen>-p,)

http:XXen-GiHipe,i(-or'XGiHiXhistoryYo)YneGsp(perY(n,Ym('(LinesZE(rlyYneGsYpu*lic(t

ionYo)YGorl,