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Page 1: Business/Marketing Technology Program Update 2012 Jim Brock.

Business/Marketing Business/Marketing TechnologyTechnology

Program UpdateProgram Update

20122012

Jim BrockJim Brock

Page 2: Business/Marketing Technology Program Update 2012 Jim Brock.

ace.arkansas.govace.arkansas.govCareer & Technical Ed. TabCareer & Technical Ed. TabTeacher Information System Teacher Information System

–Everyone is new userEveryone is new user

–Username: cteUsername: cte

–Password: teacherPassword: teacher

Teacher Information SystemTeacher Information SystemMaria SwicegoodMaria Swicegood

Page 3: Business/Marketing Technology Program Update 2012 Jim Brock.

Frameworks RevisionsFrameworks RevisionsGinger FisherGinger Fisher

New Frameworks to be revised for 2012-2013New Frameworks to be revised for 2012-2013

• Grades 5-6 KeyboardingGrades 5-6 Keyboarding• Grade 8 Keyboarding (CBA)Grade 8 Keyboarding (CBA)• New Course 9 -12 – Technology Design Applications New Course 9 -12 – Technology Design Applications

– Centers around Microsoft IT Academy (Industry – Centers around Microsoft IT Academy (Industry Certifications)Certifications)

• Volunteers will be neededVolunteers will be needed

New Framework TemplateNew Framework Template

Page 4: Business/Marketing Technology Program Update 2012 Jim Brock.

Course DeletionsCourse Deletions 2012-2013 2012-2013

• (492220) International Business(492220) International Business• (492540) Web Design and Multimedia (492540) Web Design and Multimedia

ProductionsProductions

All Programming and Oracle Courses All Programming and Oracle Courses have moved to School Improvement have moved to School Improvement (STEM)(STEM)

Page 5: Business/Marketing Technology Program Update 2012 Jim Brock.

New CoursesNew Courses2012-20132012-2013

• Small Business Operations (492700)Small Business Operations (492700)

-Introduced in 2011-2012-Introduced in 2011-2012

Page 6: Business/Marketing Technology Program Update 2012 Jim Brock.

Name Changes Name Changes 2012-20132012-2013

• Enterprise Management will be changed Enterprise Management will be changed back to Entrepreneurshipback to Entrepreneurship

Page 7: Business/Marketing Technology Program Update 2012 Jim Brock.

Courses to be Tested 2012-2013Courses to be Tested 2012-2013Tim JohnstonTim Johnston

• (492140) Advanced Databases(492140) Advanced Databases• (492450) Advanced Spreadsheets(492450) Advanced Spreadsheets• (492050) Banking and Finance Principles(492050) Banking and Finance Principles• (492100) Computerized Accounting I(492100) Computerized Accounting I• (492110) Computerized Accounting II(492110) Computerized Accounting II• (492120) Computer Business Applications(492120) Computer Business Applications

Page 8: Business/Marketing Technology Program Update 2012 Jim Brock.

Courses to be Tested 2012-2013Courses to be Tested 2012-2013

• (492150) Digital Communications I(492150) Digital Communications I• (492160) Digital Communications II(492160) Digital Communications II• (492360) Digital Communications III(492360) Digital Communications III• (492370) Digital Communications IV(492370) Digital Communications IV• (492170) Entrepreneurship I(492170) Entrepreneurship I• (492180) Entrepreneurship II(492180) Entrepreneurship II

Page 9: Business/Marketing Technology Program Update 2012 Jim Brock.

Courses to be Tested 2012-2013Courses to be Tested 2012-2013

• (492240) Introduction to Finance(492240) Introduction to Finance• (492320) Management(492320) Management• (492330) Marketing(492330) Marketing• (492350) Marketing Management(492350) Marketing Management• (492380) Office Management(492380) Office Management

Page 10: Business/Marketing Technology Program Update 2012 Jim Brock.

Courses to be Tested 2012-2013Courses to be Tested 2012-2013

• (492490) ACE Approved Computer (492490) ACE Approved Computer Applications IApplications I

• (492500) ACE Approved Computer (492500) ACE Approved Computer Applications IIApplications II

Page 11: Business/Marketing Technology Program Update 2012 Jim Brock.

In-ServicesIn-ServicesMaria Swicegood

• FBLA Middle Level-Best Practices• Digital Communications I, II, III, and IV• Teaching with IPads• Hospitality• Computerized Business Applications• Computer Applications I, II, and III

Page 12: Business/Marketing Technology Program Update 2012 Jim Brock.

Technical Assistance VisitsTechnical Assistance Visits

Arch Ford Co-opArch Ford Co-op

Arkansas River Co-opArkansas River Co-op

Ozark Unlimited Ozark Unlimited Resources Co-opResources Co-op

Only one notebook Only one notebook per school. per school.

“ “School Information” School Information” form on our websiteform on our website

Check with your CTE Check with your CTE coordinator for datescoordinator for dates

LaTrenda Jackson

Page 13: Business/Marketing Technology Program Update 2012 Jim Brock.

Changes in Programs of StudyChanges in Programs of Study

Tim Johnston Tim Johnston

Page 14: Business/Marketing Technology Program Update 2012 Jim Brock.

One of the following is the Core Requirement for all Clusters and Pathways.

Option 1 Option 2Computerized Business Applications (CBA) (1) ACE-Approved Computer Applications (CA) I (.5)

ACE-Approved Computer Applications (CA) II (.5)

Department of Career Education - Business/Marketing Technology 2012-2013 Career Clusters and Pathways

Foundation Core: (Prerequisites to all)

Option:1 Option:2Career Orientation (7th or 8th Grade) Career Orientation (7th or 8th Grade) Keyboarding (7th or 8th Grade) Keyboarding (7th or 8th Grade)CT: Intro. / Authorized Substitute (7th or 8th Grade) ACE-Approved IT: Fundamentals (8th Grade)

Business, Management & Administration Cluster

Pathway: General Management

Management POS Management (1)Computerized Acct. I (1)

Pathway: Administrative Services

Office Administration POS

Option 1Office Management (1)Computerized Acct. I (1)

Option 2Computerized Acct. I (1)Office Education Cooperative (1)

Finance Cluster

Pathway: Accounting

Accounting POSComputerized Acct. I (1)Computerized Acct. II (1)

Pathway: Business Finance

Business Finance POS Computerized Acct. I (1)Adv. Spreadsheet Applications (.5)Adv. Database Applications (.5)

Pathway: Insurance

Insurance and Risk Management POSComputerized Acct. I (1)Intro. to Finance (.5) OR EconomicsIns. & Risk Mgmt. (.5)

Pathway: Securities and Investments

Securities and Investments POSComputerized Acct. I (1) Intro. to Finance (.5) OR EconomicsInvest. and Sec (.5)

Pathway: Banking Services

Banking POSComputerized Acct. I (1)Banking and Fin. Principles (.5)

Plus 1 of the following courses:B&F Ops./Teller Training (.5)B&F Consumer Lending (.5)B&F Law (.5)

Hospitality and Tourism Cluster

Pathway: Travel & Tourism

Hospitality POS

Option 1Intro. to Travel/Tourism (.5)Intro. to Hospitality (.5)Travel Destinations (.5)International Travel (.5)

Option 2Intro. to Travel/Tourism (.5)Intro. to Hospitality (.5)Lodging Management I (1)

Pathway: Web Design and Digital Communications

Digital Communications POS Digital Communications I (.5)Digital Communications II (.5)Digital Communications III (.5)Digital Communications IV (.5)

Web Design POSWeb Design I Foundations (1)Web Design II Site Designer (1)

Information Technology Cluster

Pathway: Marketing Research (Marketing Info. Mgmt. & Research)

Marketing Tech. and Research POS

Option 1Marketing (1)Marketing Management (1)Optional: Marketing Apprenticeship Work-Based Learning (1)

Option 2Marketing (1)Marketing Apprenticeship Work-Based Learning (1)

Pathway: Marketing Management

Entrepreneurship POSEntrepreneurship I (.5)Entrepreneurship II (.5)Accounting I (1)

Marketing, Sales and Service Cluster

*Digital Communications POS WillReplace Desktop Publishing POS AND Multimedia POS in 2013-2014 school year. This is a four-year transition period to modify course offerings.

This is the

LAST YEAR!

Page 15: Business/Marketing Technology Program Update 2012 Jim Brock.

P r o p o s e dBusiness/Marketing Technology 2013-2014 Career Clusters and Pathways

Foundation Core: (Prerequisites to all CTE Career Paths)

Career Orientation (7th or 8th Grade)Keyboarding (7th or 8th Grade)

Plus one of the following:CT: Intro. / Authorized Substitute (7th or 8th Grade) / ACE-Approved IT: Fundamentals (8th Grade)

1

Core Requirement: for all Business and Marketing Clusters and Pathways

Computerized Business Applications (CBA) (1) OR

ACE-Approved Computer Applications (CA) I (.5) and ACE-Approved Computer Applications (CA) II (.5)

2

Hospitality and Tourism Cluster

Pathway: Travel & Tourism

Hospitality POS Intro. to Travel/Tourism (.5)Intro. to Hospitality (.5)Travel Destinations (.5)International Travel (.5)

Finance Cluster

Pathway: Accounting

Accounting POSComputerized Acct. I (1)Computerized Acct. II (1)

Pathway: Business Finance

Business Finance POS Computerized Acct. I (1)Adv. Spreadsheet Applications (.5)Adv. Database Applications (.5)

Pathway: Insurance

Insurance and Risk Management POS

Computerized Acct. I (1)Intro. to Finance (.5) OR EconomicsIns. & Risk Mgmt. (.5)

Pathway: Securities and Investments

Securities and Investments POSComputerized Acct. I (1)Intro. to Finance (.5) OR EconomicsInvest. and Sec (.5)

Pathway:Banking Services

Banking POSComputerized Acct. I (1)Banking and Fin. Principles (.5)

Plus 1 of the following courses:B&F Ops./Teller Training (.5)B&F Consumer Lending (.5)B&F Law (.5)

Marketing, Sales &Service Cluster

Pathway: Marketing Research

(Marketing Info. Mgmt. & Research)

Marketing Tech. and Research POS Marketing (1)

Plus 1 of the following courses:Marketing Management (1)Mrkt. Apprenticeship Work-Based Learning (1)Small Business Operations (1)

Pathway: Marketing Management

Entrepreneurship POSEntrepreneurship I (.5)Entrepreneurship II (.5)

Plus 1 of the following courses:Computerized Accounting I (1)Small Business Operations (1)

Information Technology Cluster

Pathway: Web Design and Digital Communications

Digital Communications POS Digital Communications I (.5)Digital Communications II (.5)Digital Communications III (.5)Digital Communications IV (.5)

Web Design POSDigital Communications I (.5)Digital Communications II (.5)Web Technologies (1)

Optional, but encouraged 4th Carnegie UnitDigital Communications III (.5)Digital Communications IV (.5)Senior Seminar (1)

Business, Management & Administration Cluster

Pathway: General Management

Management POS Management (1)

Plus 1 additional unit :Computerized Acct. I (1)Business Law I (.5)Business Law II (.5)

Pathway: Administrative Services

Office Administration POSOffice Management (1)Business Law I (.5)Business Communications (.5)

3

3

3 3

3

Page 16: Business/Marketing Technology Program Update 2012 Jim Brock.

Perkins Perkins Ginger FisherGinger Fisher

Academic achievement--aligned to NCLB academic content & achievement standards (Geometry and Literacy based Geometry and Literacy based on NCLB AYPon NCLB AYP)

Graduation rates (As determined by NCLBAs determined by NCLB)

Technical skill attainment--aligned to industry-recognized standards if available and appropriate (Students who Students who COMPLETE a sequence of courses and PASS all technical COMPLETE a sequence of courses and PASS all technical assessmentsassessments)

Completion

Placement (Postsecondary education, military or Postsecondary education, military or employmentemployment)

Non Traditional (Participation in and completion ofParticipation in and completion of)

Page 17: Business/Marketing Technology Program Update 2012 Jim Brock.

FBLAFBLALaTrenda JacksonLaTrenda Jackson

2011-2012 Total Membership2011-2012 Total Membership– Senior LevelSenior Level

Chapters - 274Chapters - 274

Members – 9,721Members – 9,721– Mid-LevelMid-Level

Chapters - 113Chapters - 113

Members – 4,792Members – 4,792

Page 18: Business/Marketing Technology Program Update 2012 Jim Brock.

FBLA National Leadership FBLA National Leadership ConferenceConference

Orlando, Florida – June 29 – July 2Orlando, Florida – June 29 – July 2

Total attendance – 8.000+Total attendance – 8.000+

Arkansas attendance – 275Arkansas attendance – 275

Arkansas competitors – 140 in 57 eventsArkansas competitors – 140 in 57 events

Page 19: Business/Marketing Technology Program Update 2012 Jim Brock.

FBLA National WinnersFBLA National Winners

11stst place – Power Point Certification through place – Power Point Certification through Certiport-Certiport-PatrickPatrick Richardson, Quitman Richardson, Quitman

88thth place – American Enterprise Project place – American Enterprise Project – – John Pennington, LonokeJohn Pennington, Lonoke

Page 20: Business/Marketing Technology Program Update 2012 Jim Brock.

FBLA National Winners, cont.FBLA National Winners, cont.

77thth place – Community Service Project- place – Community Service Project- Marcy Marcy Atkins, Donysia Jennings & Kaleb Turner, Atkins, Donysia Jennings & Kaleb Turner, PangburnPangburn

55thth place – Entrepreneurship- place – Entrepreneurship-Justin Beck, Justin Beck, Kailee Carter & Ryan LaRue, RectorKailee Carter & Ryan LaRue, Rector

Page 21: Business/Marketing Technology Program Update 2012 Jim Brock.

FBLA National WinnersFBLA National Winners

33rdrd place – Health Care Administration- place – Health Care Administration-Kirstin Kirstin Brown, Southside High SchoolBrown, Southside High School

99thth place-Health Care Administration- place-Health Care Administration-Roy Roy Eldridge, Siloam Springs Eldridge, Siloam Springs

Page 22: Business/Marketing Technology Program Update 2012 Jim Brock.

FBLA National WinnersFBLA National Winners

8th place – Technology Concepts8th place – Technology Concepts– Zach – Zach Lovin, Arkansas School for Math, Science and Lovin, Arkansas School for Math, Science and the Artsthe Arts

1010thth place – Word Processing I place – Word Processing I– Kennedy – Kennedy Langton, Omaha Langton, Omaha

Page 23: Business/Marketing Technology Program Update 2012 Jim Brock.

FBLA National RecognitionFBLA National Recognition

March of Dimes Most Money RaisedMarch of Dimes Most Money Raised – – Arkansas, 1st overallArkansas, 1st overall

March of Dimes Local Chapter Most Money March of Dimes Local Chapter Most Money RaisedRaised – – – Nettleton, 3Nettleton, 3rdrd

– Brookland, 4thBrookland, 4th

Page 24: Business/Marketing Technology Program Update 2012 Jim Brock.

Questions/Answer SessionQuestions/Answer Session