Business proposal

BUSINESS PROPOSAL

ON

“ HOME MADE CHOCOLATE DELIVERY”

A report submitted to IIMT, Greater Noida as a partial fulfillment

of full time Post Graduate Diploma in Management.

Submitted To: Submitted By:

Dr. D.K. GARG, SANHITA NANDY

Chairman ENR NO – HRR 3042

IIMT , Greater Noida ANKITA SHUKLA

ENR NO.-HRR 3037

15TH BATCH (HR)

Ishan Institute of Management & Technology

2, Knowledge Park – 1, Greater Noida, Dist.-G.B.Nagar (U.P)Website: www.ishanfamiy.com

E-Mail: [email protected]

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TABLE OF CONTENTS.No TOPIC PAGE No….1. PREAMBLE 32. PURPOSE OF STUDY 43. VISION 54. MISSION 55. BUSINESS HISTORY 66. LOCATION 67. WHY WE INTERESTED IN THIS

PROJECT7

8. PRODUCT 89. MAN POWER REQUIREMENT 910. MACHINARY REQUIREMENT 911. TECHNICAL KNOWLEDGE 1012. MAJOR COMPITETOR 1113. FUTURE PLANS 1214. INVESTMENT 13-1515. LEGAL ASPECT 1616. PLANT LAYOUT 1717. CONCLUSION 18

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PREAMBLE

Chocolate is very good for heart. Every connoisseur know that chocolate can be either bitter or sweet chocolate manufactured from cocoa. Chocolate is derived from the cocoa bean, one of the most concentrated sources of flavone’s, a subgroup of the natural antioxidant plant compounds called falconoid, found in tea ,red wine, tomatoes, and other foods believed to reduce the risk of cardiovascular disease.

The cocoa bean- the heart of the sweetest delicacy in the world- is bitter. Many types of processed cocoa products, mainly chocolate, are available today: dark chocolate, which contains the highest concentration of cocoa; milk chocolate with a lower concentration of cocoa; and white chocolate. On the basis of this broad distinction, the health benefits ascribed to chocolate relate nearly exclusive to the dark, bittersweet- tasting chocolate and to products with a cocoa content of 60% or more.

This is why, up to 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. Cocoa trees can, in fact, grow to a height of 50 feet but, to simplify the harvesting of the crop, they are usually pruned back to a height of 20 feet or so. Chocolate is a very delicious and very liked by children and teenagers. The business of chocolate industry is very booming and growing business. Chocolate go through different process than convert from cocoa to chocolate. Chocolate is the third highest daily source of antioxidants, preceded by coffee and tea.

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PURPOSE OF THE STUDY:

We are pursuing a professional course which makes us to learn manage things. Thus this project is also an practical experience of knowing how to do best implementation of various ideas in setting up the business & create innovations.

It also helped us to tackle various adverse situations and different types of unfavourable situations. This will again enhance our risk management quality.

Through this project we have understood that what are the core factors that a business man has to look after in order to make the business a successful one.

So, we can say that this project made us to know each & every tits & bits of a business.

Thus, this project proved to be a very beneficial one for us.

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VISION STATEMENT

“To make the world feel delighted”

MISSION STATEMENT

“To produce valued products by cultivating the creativity satisfying the customers”

OBJECTIVES:

Our business comprisesof the following objectives:

1) To provide good quality chocolate.

2) To insure that our consumers and happy with the chocolate.

3) Make our products popular among the youth class.

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BUSINESS HISTORY

A business in term of what to satisfy and how to produce the satisfaction identifies the substance of what a company does to create value of its customers. A product or service becomes a business only when it satisfies a need or want; without demand for the product there is no business.

Delight chocolate will concern about quality production and concentrate on valuable service for its customer. We will choose that flavor that is very popular among the youth because we know that whatever chocolate are in market now a day they emphasize on delicious taste….solely focusing on the taste and flavor to flatter the children , teenagers and youth. Profits will be earned via the sale of our product. Our pricing structure will remain flexible, as we will implement suggested retail pricing on common brands as well as the standard practice of key stoning prices. Additionally, we will utilize a value- based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and taste to our target consumer.

LOCATION

We have established CHOCO DELITE in kanpur at naveen market. we have chosen this location because the distance of local market is not so far & competition is comparatively is less.

Moreover the rate of the land is also comparatively less. this location will help us to access the raw materials very easily.

Another facilitating factor is that this location provides a number of residential areas which acts as a superb market for our business. all these factors made this area a grand place to start up our business.

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WHY WE ARE INTERESTED IN THIS BUSINESS

In our opinion it is very beneficial area because chocolate industry is ever demanding industry if we look at food and beverage world so we would find that chocolate has important place in customer minds .It is well known that chocolate is very popular among kids, teenagers, youth of the world so, the demand of chocolate cant be laid down . Whenever any connoisseur goes for pudding cake and ice cream different verities of chocolate is used. Turning cocoa seed into chocolate requires time, effort and artistry. Its a fascinating process and take you from tropical reinforces to glaming factories. The availability of machine for making chocolate is so easy and these machines are fully automatic and especially very advance. Chocolate is the only edible item which is most likely by nit only children but also all youth. Know day’s chocolate is mostly used by every one and in every occasion it is never ending business and the machines which are used for making chocolate are most advance and easily available. The requirement of land and other raw material are easily available.

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PRODUCTS :

CHOCONUT

MIXED FRUIT CHOCOLATE

CRUNCHY MUNCHY

COCOA COFFEE

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MAN POWER REQUIREMENT:

1 Receptionist: One who is supposed to maintain the database of all our customers & the track of our delivery & supply.

1 Tele-caller: One who is there to attend our customers & take the orders placed by them. Moreover its his/her duty to take the feedback of our service from the customers.

3 Cooks: They plays the main role as they are concerned with the manufacturing department.

2 Assistant: They are there to help the cooks in their job.

1 electrician: To take care of any electrical mishappening this person is appointed.

1 security guard: He is there for the security & protection of the above mentioned persons.

MACHINERY REQUIREMENT:

Grinder:

The cocoa beans are obtained from the suppliers are need to be smashed into fine particles for which it is required. Hence there are 3 grinders in our firm for uninterrupted production.

Roaster:

The liquid mixture when placed into the moulds , they are required to be baked to get the actual flavor & shape. This device solves our purpose.

Electric Oven:

To convert the raw materials into a cooked sediment we require the help of this device.

Moulds:

These are of various shaped device which helps us to give the ultimate shape to our chocolate like square, heart-shaped,round,oval,etc

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TECHNICAL KNOWLEDGE

Any business runs on different base through different determinant. Different strong pattern make it soundful e.g manpower, material, money, knowledge, skill, attitude. The above factor play important role to run a business successfully. As we know that technology is one of the important aspect of any business.

If business is not technically sound so, it would not dark horse in business world .Technical aspect of any business should be very strong. Our business will include different technology such as-

1. Computer2. Telephone3. Electricity4. Machine5. Fire6. Internet

If we talk about technological aspect of business the use of electric, computer, internet come first .To establish our business in a systematic manner we would take help of our engineering department would help us to maintain a good data base system because it would design a software which would contain following information.

• All information about manpower• Records of exist department in our business that how many department we have

in our offices.• Record about raw material.• Records about employee at officer, worker level.

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MAJOR COMPETITORS

SUNRISE EXPORT INTERNATIONAL

Manufacturer, supplier and distributor of chocolate flavors chocolate bakery flavour, cooking chocolate flavors etc.

Address:128/121,K Block Kanpur ,Uttar Pradesh 208011,IndiaPhone(91)-(512)-3200572Mobile/Cell Phone- 9889540215Website:http//www.indiamart.com/company/107391

THE CHOCOLATE BOUTIQUE Manufacturers of a range of healthy and truffle chocolate milk chocolate.

Address: 9DDA Market Chittranjan Park ,New Delhi Delhi 110 019,India Phone:+ (91)-(11)-9810432830 Mobile/Cell phone: 9810432830 Website: http//www.indiamart.com/company/54348

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FUTURE PLANS:

CHOCOLATE CAKE

INTERNATIONAL MARKET

COOKIES

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INVESTMENTS:

FIXED COST

VARIABLE COST

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S.NO PARTICULARS AMOUNTS1 Machines 1,50,0002 Electrical &Electronic Appliance(Fridge, Inverter,

Computer, Printer etc)80,000

3 Stationary & Packing Materials and others 30,0004 Registration / licence 50005 Cash in hand /bank 1,00,0006 Transportation vehicle 2,00,0007 Brand Promotion / Advertisement 1,00,000

TOTAL 6,65,000

S.No. Particulars ApproximateInvestment1 Shop Rent 46,0003 Salary of staff 43,5004 Stationary 8,0005 Electricity 15,0006 Telephone/ Internet 10,0007 Miscellaneous&Incidental 1,000

TOTAL 1,23,500

CASH PAYMENT & RECEIPT:

PAYMENT AMOUNT(Rs) RECEIPT OF CASH

AMOUNT(Rs)

Shop Rent 46000 Sales 5,50,000Salary of staff 43,500Stationary 8000Electric City 15500Telephone / Internet

9500

Miscellaneous exp

1200

Income tax @20%

1,10,000

B.E.P Analysis

B.E.P = Fixed cost / sales – variable costFixed cost –6,65,000Electricity-15,000Stationary-8000Rent-46,000Salary of staff-43,500Telephone-9500Miscellaneous-1200TOTAL=788200

B.E.P=665000/550000-123500 =665000/426500 =1.56

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LEGAL ASPECT OF BUSINESS

What legislation applies to a chocolate making business? If we are starting a new business, rather than taking over an existing one, we will need to obtain planning permission from the local planning authority.

Fire Safety

All employers must comply with fire safety regulation – this means carrying out a fire risk assessment at your premises and putting in place fire precaution measures. These could include fire alarm system and extinguishers as well as clearly signed escape routes. If we have fivponsie or more employees our fire risk assessment must be written down .We’re responsible not only for the safety of our staff but also of anyone who might be on our premises, like customers or suppliers. The Department for communities and local Government have produced several helpful guides for business.

Health and safety

We must make sure that you comply with legislation covering all aspects of work place health and safety. Any businessmen have a duty to ensure the health and safety at work of our self and any employees. If we have more than five employees we must prepare a written health and safety policy statement. Specific regulation covers such things as the safety and maintenance of equipment –such as hand and power tools - and the use of protective gear when appropriate. We should contact our local environmental health department for advice and guide.

Hazardous Substance A chocolate make might use various hazardous substance and specific regulations cover their use, storage and disposal .Ensure that any employee’s exposure to potentially harmful substances is minimized. This might involve precaution such as using gloves to limit exposure of the skin to cleaning chemicals. Hazardous substances must also be stored correctly.

Data Protection

If we keep records of customers’ details, we need to register with the information commissioner.

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PLANT LAYOUT

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CONCLUSION

Our business deals in chocolate business consisting of sweet and delicious product.Choco Delite industry is a small venture and on its initial stages. The location is very convenient for its target customers. It is locted in the heart of its target market.

The unique corner of Choco Delite is that it is accessible for its target market which is the main point of focus. It can easily interact with its customers leading to various improvements in its operations and also better understand the changing preferences of its target customers.

There are various clients who help to get more clients as they are very much satisfied with our services.

The set future plans are going to be implemented very soon to get further success in our mission.

As chocolate is a perishable item so we need to maintain various standards & policies in its production.

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