BONCHON franchise www.bonchon.com HELLO! WELLCOME TO
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BONCHONfranchise
www.bonchon.com
HELLO!WELLCOME TO
History AND goal
Becoming a Global Franchise‘BonChon’ is the Korean word for “original village.” Just as people
yearn for their homelands, we hope that our customers will long
for our amazingly crispy, juicy, and flavorful chicken wherever they are.
As we grow and expand, we will make sure that he who seeks
BonChon shall always find it. We firmly believe that our tasty and
unique chicken will usher in a new era of fried chicken.
IN 2002, the first Bonchon Chicken opened in Pusan, South Korea. Bonchon
Chicken quickly gathered popularity and became a local favorite
for its crispy, juicy, yet lean, fried chicken with an astounding Soy
Garlic or Hot flavor. The unique and quality taste of Bonchon Chicken
developed a strong customer base and helped Bonchon Chicken
expand to 25 restaurants in South Korea alone.
IN MAY 2006, Bonchon Chicken entered the US market, opening its first restaurant
in Leonia, New Jersey.
BY THE END OF 2007, Bonchon Chicken was operating six restaurants in New York,
New Jersey and Virginia. Since then, it has become an east
coast favorite.
WE CONTINUE TO RECEIVE MUCH PRAISE FOR OUR CHICKEN AND A GREAT DEAL OF INTEREST IN OUR FRANCHISE FROM THE GLOBAL COMMUNITY.
History AND goal
Bonchon Chicken already growing as a global franchise
with about 20 locations throughout the United States,
about 30 locations overseas in countries such as
Indonesia, the Philippines and Thailand, and more
opening in Brunei and Singapore this year.
BonChon is a restaurant franchise selling Korean-style
fried chicken. We believe that our special chicken,
seasoned with our secret sauces, can usher in a new
love for fried chicken around the world.
about bonchon
What is Bon-Chon?
PRODUCTSBonChon’s main product is our fried chicken. We also serve several
Korean-influenced side dishes, appetizers, and non-chicken entrees.
Our menus are adapted locally and thus vary slightly from location
to location.
STORE CONCEPTSWe offer two different store concepts for our franchisees.
1. TAKE-OUT-DELIVERY STOREA small store, perhaps around 1,000 sq. ft.
Take-out and delivery with a limited amount of seating.
Menu will include chicken and side items.
2. FULL-SERVICE-DINE-INA restaurant around 2,000 sq. ft. or more.
Take-out and delivery will be optional, but highly recommended.
Menu will include chicken and side items, plus dishes we and
the franchisee deem appropriate for region of business.
Beer and wine license, optional, but recommended
about bonchon
TAKEOUT DELIVERYCASUAL DINING FAMILY FRIENDLYSPORTS BAR RESTAURANT
Company Ownership
about bonchon
100% of the company is owned by BonChon’s President & CEO, Mr. Jinduk Seh.
Mr. Seh … is the CEO and the Founder of BonChon Inc. in Korea as well as the owner and CEO of BonChon Franchise LLC, the U.S. subsidiary of BonChon Inc. He has more than 21 years of experience in the restaurant industry and has successfully seeded and managed various franchise restaurants from their early stages.
From 1993 to 1995, he served as the General Manager of Hyunpoong Halme Gomtang (Hyunpoong Grandma’s Oxtail Soup).
Furthermore, from 1995 to 2002, he served as the CEO of Chuncheon Dakgalbi Restaurant (ChunCheon Chicken Rib Restaurant), a famous dakgalbi (chicken rib) franchise restaurant with more than 20 years of experience in Korea.
In 2002, he opened his own franchise compay, BonChon Inc. in Korea with specialty in spiced fried chicken (a.k.a. “BonChon Chicken”).
In 2006, he opened the very first Korean franchise fried chicken restaurant in the United States. BonChon Chicken received more favorable reviews in the United States and started a new fried chicken trend. Especially, the Esquire magazine hailed our chicken as the best Buffalo Hot Wings in America.
BonChon Chicken is an international brand with more than 50 restaurants currently operating in five countries.
sauces
chicken
specialties
WHAT MAKES
BONCHON CHICKENSPECIAL?
SKIN
space
01. THE TEXTUREDECONSTRUCTING THE WING
specialties
A light layer of batter applied pre-frying creates
our special thin and very crispy skin.
Under the crispy, thin skin layer is tender and
moist meat.
There should be a subtle, airy space between
the meat and the skin – a sign that a good portion
of fat has been sucked out during the double-fry.
SKIN
MEAT
SPACE
meat
02. THE taste our signature secret sauces
Soy-garlic bold flavor created by the union of soybean and garlic
Hot packed with the heat of the Korean red chili pepper
specialties
hot
soy
garlic
03. THE cooking process
DOUBLE-FRIED means… Our chicken is cooked-to-order.
Our chicken is fried once, then fried twice after a short period of “breathing.”
The double-fry produces a thin and crispy skin while fat is sucked
out. Despite losing fat, the wing meat retains its moisture
protected by the thin battered skin.
HAND-BRUSHED Our chicken is not carelessly dumped and mixed in a bowl of sauce,
but hand-brushed, piece-by-piece, with our signature sauces,
immediately after the second fry.
specialties
bONCHON CHICKEN HAS BEEN FEATURED IN
The New York Times / GQ / Esquire / CNN / Yahoo named it best buffalo hot wings in America
“It isn’t merely today’s best chicken; it’s perfect, the best fried chicken I’ve ever had.” -Esquire 2009-
press release
In summary BonChon Chicken is:
Crispier, juicier, leaner,
TASTIER CHICKEN.
BonChon’s crispy fried chicken is juicy and lean on the inside and
crispy on the outside, which is coated with one of our two boldly
flavored secret sauces. Our chicken contains 0g of trans fat and isn’t
greasy like your average fried chicken or buffalo wings. In all aspects
of preparation, taste, and texture, BonChon chicken is one-of-a-kind.
Our special sauces are made in our own factory in South Korea. No
other seasoning is added to our chicken. The unparalleled crispiness
of the skin and the moistness and leanness of the meat underneath
are achieved by our unique double-frying cooking process.
As savory as the chicken are our side-dishes, which include cubed
radishes (Korean equivalent of the pickle) and kimchi coleslaw. They
serve as refreshing and crunchy palate-cleansers accompanying each
bite of our chicken.
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