Business presentation (pbu0045)

Advertising Media or

Media Mix

used in Promotion

Present by: GGMLM

Well, Who am us actually?We are Group

GoodGadgetManLoveMost

GGMLM

Goh Wei Ren

Gan Chun Wai

Hafizuddin

Lim Wei Yang Matthew Wong Hoong Jin

Phua June Jin

GGMLM

Kind ofAdvertising Media using in Now day

Television

Radio

Email

Newspaper

Magazine

Internet

Social Network

Success

Apple Mac (45%)

Dell (13%)

HP (7%)Asus (6%)

Other (29%)

Percent of Operating Profit in Q4 2012

source from (http://www.imore.com/apple-vs-android-marketshare-and)

How APPLEGain the highest Profit In the Industry ??

Marketing Mix

Product

Edge to edge glassThe glass that surrounds The LED- backlit display wrap around the edge of thealuminum enclosure.

Tapered pedestalAnother victory over clutter, the finely tapered aluminum pedestal practically disappears on desktop

Redesigned speakerNew speaker deliver louder,clearer sound with better bass response andless distortion

Apple MacBook

Price

Apple ignores the standard by not only pricing their technology more than 2x what their competitors charge, but doing so without blinking.

But, why???

Answer:1. They build beautiful products for an audience that loves them passionately.2. They justify their price with features and benefits that can’t be matched.

Sell on Value, not Price

Promotion

i. AdvertisingCreate a large amount of advertisements that can be found on any television network, in any technology magazine, and all over the Internet

ii. Personal SellingWalking into any Apple Store will reveal that Employees are often knowledgeable, young Generation Y or X age range sales representatives who are trained thoroughly in both product information and customer service

Place

Apple distribute its product globally via Apple Retail Store. In Apple Retail Store, consumer will be Advice or Guide through a test drive on any Apple product before they purchase it. Consumer can also get all their questions answered by a knowledgeable Specialist.

What Services provided by

APPLE?

Self-ServicingAccount ProgramApple’s Self-Servicing Account (SSA) program is designed for institutions and businesses that want the convenience of repairing their own products. Program participants ("Self-Servicers") must have an installed base of at least 50 Apple computers, are authorized to repair only the products they own or lease, and may not perform repair work for third parties.

Hardware Certification (Macintosh Service Certification Exam) Mac OS Certification(Mac OS X Troubleshooting Exam)

Apple Store Customer Service

Apple Store customer service offer industry expertise, multi-platform services, and Mac-based solutions for a wide variety of organizations.

Answer: Apple Application Support Account and Billing Support Apple Application Support Phone Support

What service can we get in Apple Store?

On the whole, do you think the campaign is effective?

The EndThank you for your attention

Bye Bye ……